News in Our Digital Lives

A M Y M I TC H E L L
DEPUTY DIREC TOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER
W W W. J O U R N A L I S M . O R G ASMITCH@JOURNALISM.ORG

State of the Industry

Advertising Revenues in 2010
Percentage Change in Revenue, 2009-2010
17% 13.9

8.4 6.6 6.0

1.4
Local TV Online Cable TV Network TV Audio Magazines

-6.3

A Loss of Control

Ad Networks Aggregators Device Makers

Software Developers
Tech Companies Own Consumer Data

Local Community News

WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION & WHAT ROLE DOES EACH MEDIA OUTLET PLAY?

The Popularity of Different Local Topics

The Popularity of Different Local Media

74% Local TV News Broadcasts and/or Websites

55% Word of Mouth 51% Radio

50% Local Newspaper and/or Websites

47% Internet (search, sns, blogs, online only) 9% Print Newsletter

Loyalty to Any One Source is not High

64% use at least 3 sources weekly

15% use six sources 45% have no favorite website 69% say death of local paper wouldnt affect

access to news

Local TV

Local Newspapers

The Internet

The Future

Age and Internet Access Matter . . . A Lot

The PEJ Economics Project

TO COLLECT, TRACK AND SHARE NEWS INDUSTRY EXPERIMENTS

Site Visit Interviews

Centralized Economic Decision Making The Daily Deal Already a Bubble Changing Corporate Culture Still Hard The Journey Remains Long

News in Our Digital Lives

A M Y M I TC H E L L
DEPUTY DIREC TOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER
W W W. J O U R N A L I S M . O R G ASMITCH@JOURNALISM.ORG