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  • KENDARI14122010 Versi 2

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    Total Respondents Male FEMALE Method of Survey Compiling Votes 289.468 145.940 143.528 1.742 894 848 Qualitative Online Survey Form Social Media E-Groups Facebook Xzone' Email Blast Twitter Period of Survey October 2010 Age Age Age Age AGE RANGE Age Age 1000 900 800 700 600 500 400 300 200 100 0 12-19 Single Menikah 100% STATUS RESPONDENTS KENDARI per month Total Females A PERSONAL EX

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    Total Respondents Male FEMALE Method of Survey Compiling Votes 289.468 145.940 143.528 1.742 894 848 Qualitative Online Survey Form Social Media E-Groups Facebook Xzone' Email Blast Twitter Period of Survey October 2010 Age Age Age Age AGE RANGE Age Age 1000 900 800 700 600 500 400 300 200 100 0 12-19 Single Menikah 100% STATUS RESPONDENTS KENDARI per month Total Females A PERSONAL EX

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    19 views19 pages

    KENDARI14122010 Versi 2

    Uploaded by

    medialinks monitoring and intelligence
    Total Respondents Male FEMALE Method of Survey Compiling Votes 289.468 145.940 143.528 1.742 894 848 Qualitative Online Survey Form Social Media E-Groups Facebook Xzone' Email Blast Twitter Period of Survey October 2010 Age Age Age Age AGE RANGE Age Age 1000 900 800 700 600 500 400 300 200 100 0 12-19 Single Menikah 100% STATUS RESPONDENTS KENDARI per month Total Females A PERSONAL EX

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    of 19

    PT MEDIALINKS DEC.

    2010

    KENDARI

    Population Male Female Total Respondents Male Female Method of Survey Compiling Votes

    289.468 145.940 143.528 1.742 894 848 Qualitative Online Survey Form Social Media

    100% 50.42% 49.58%

    51.32% 48.68%

    E-Groups Facebook Xzone' Email Blast Twitter

    Period of Survey

    October 2010

    PT MEDIALINKS DEC.2010

    Age Age Age Age AGE RANGE Age Age


    1000 900 800 700 600 500 400 300 200 100 0 12-19

    12-19 20-29 30-34 35-39 40-49 50-59

    805 876 45 9 5 2

    46,2% 50,3% 2,6% 0,5% 0,3% 0,1%

    T otal Samples
    20-29 30-34

    1742
    35-39 40-49 50-59

    PT MEDIALINKS DEC.2010

    Single Menikah

    91% 9%
    Single Menikah

    100% STATUS RESPONDENTS KENDARI

    9%

    91%

    PT MEDIALINKS DEC.2010

    per month

    1 < Rp100.000 SEX - RESPONDENTS KENDARI 2 Rp200.00-Rp500.000


    950 900 850 800 750 700 650 600 550 500 450 400 350 300 250 200 Total Males

    3 > Rp500.000

    171 162 84 417

    Total Females

    PT MEDIALINKS DEC.2010

    SES RESPONDEN KENDARI


    400

    350

    300

    250

    200

    150

    100

    50

    C1+C2

    D,E

    PT MEDIALINKS DEC.2010

    PERSONAL EXPENDITURE (MONTHL Y)

    Rp100.000Rp500.000 39% >Rp500.000 20%

    SES Respondents Kendari = total respondent SES = 481 = 100% A B C1+C2 D,E 9 8 99 365 2% 2% 21% 76%

    < Rp 100.000 41% 481 100%

    PT MEDIALINKS DEC.2010

    1 2 3 4 5 6

    Mal Mandonga Rabam Mal Brylian Plaza Senapati Indah Plaza Lain Lain Dont like Mall's

    616 480 392 128 74 53 647

    35% 28% 23% 7% 4% 3% 100%

    FAVORITE MALL RESPONDEN KENDARI


    700

    600 500

    400

    300

    200 100

    0 Mal Mandonga Rabam Mal Brylian Plaza Senapati Indah Plaza Lain Lain Dont like Mall's

    PT MEDIALINKS DEC.2010

    T elkomsel - As T elkomsel - Halo/Simpati XL Indosat T elkom Mobile Lain Lain Unknown Blanc SIM CARDS RESPONDENTS
    1000 900 800 700 600 500 400 300 200 100 0
    XL t

    874 309 233 216 25 42 16 30

    50,17% 17,74% 13,38% 12,40% 1,44% 2,41% 0,75% 1,72%

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    pa

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    La

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    se l

    in

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    om

    om

    La

    al o/

    Te lk

    Te lk

    om

    se l

    Te lk

    -H

    nk

    In

    PT MEDIALINKS DEC.2010

    la nc

    sa

    ile

    ti

    in

    MOST POPULAR LOCAL TV PROGRAM - FEMALE

    Kendari TV Kendari TV

    Papalele BMHI

    12,39% 4,69%

    BMHI 27%

    Papalele 73%

    PT MEDIALINKS DEC.2010

    MOST POPULAR LOCAL TV PROGRAM - MALES

    Kendari TV Kendari TV

    Papalele BMHI

    5,38% 5,26%

    BMHI 49%

    Papalele 51%

    PT MEDIALINKS DEC.2010

    NEWS PAPERS, TABLOID'S, MAGAZINE READ BY RESPONDENTS KENDARI


    Kendari Pos Aneka Yess Kendari Ekspres

    2%

    3%

    13%
    Kendari Pos Aneka Yess Kendari Ekspres 13% 3% 2%

    PT MEDIALINKS DEC.2010

    T otal Males T otal Females

    894 848

    51,32% 48,68%

    T otal Samples

    1742

    MOST POPULAR RADIO IN KENDARI MEDIA SURVEY


    Swara Kendari Swara Alam Tesz Youngsters Raudhah M Radio Anoa 0 200 400 600 800 1000 1200

    PT MEDIALINKS DEC.2010

    T esz Y oungsters

    187 163

    10,73% 9,36%

    Update Status T elkom Music Request

    FAVORITE RADIO PROGRAM ON KENDARI RADIO


    190 185 180 175 170 165 160 155 150

    Update Status (Tesz)

    Telkom Music Request (Youngsters)

    PT MEDIALINKS DEC.2010

    MOST POPULAR RADIO PROGRAM - (all) MALES 1 Update Status 2 TMR T esz Youngsters 9,63% 9%

    10% 10% 10% 9% 9% 9% 9% 9% 9% Update Status TMR

    Anoa M Radio Raudhah Y oungsters T esz Swara Alam Swara Kendari

    10 72 9 971 640 5 1 1708

    BM (Bau Bau)

    PT MEDIALINKS DEC.2010

    MOST POPULAR RADIO PROGRAM - FEMALES


    Morning Pas Class Curhat Youngsters T esz 6,34% 4,11% 10,45%

    Most Popular Program on Radio in Kendari all respondents Update Status (T esz) 187 T esz Telkom Music Request (Y oungsters) 163 Youngsters
    7% 6% 5% 4% 3% 2% 1% 0% Morning Pas Class Curhat

    0,106979 0,093249

    PT MEDIALINKS DEC.2010

    MOST POPULAR RADIO HOURS Youngsters 19.00-22.00 64,95% of all youngster respondents in survey

    PT. RADIO ANAK MUDA Jl. Merdeka 4 No.1 Kota Kendari Sulawesi T enggara, Indonesia 93121

    Tesz 16.00-19.00

    46,09% of all T esx respondents in survey

    PT. Radio Buana Global Jln.Sultan HAsanuddin No.43 Tipulu Kota Kendari Sales: 081943223030 (Ivan)

    M Radio 19.00-22.00

    45,21% of all Radio M respondents in survey

    PT. RADIO MUSIK KENDARI JL. JEND.A.YANI (Komp.Ruko A.Yani Square Blok C-2), Kendari Telephone: 0401 - 3127654 (Farhan)

    18,81%

    PT MEDIALINKS DEC.2010

    SES RESPONDENTS TESZ


    D,E

    A
    C1 + C2

    1%

    B
    C1 + C2 D,E

    1%
    48% 50%

    2
    88 91

    A 0% 10% 20% 30% 40% 50% 60%

    SES RESPONDENTS - YOUNGSTERS

    D,E

    C1,C2

    A B C1,C2 D,E

    2% 0% 16% 82%

    6 1 50 254

    A
    0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

    SES RESPONDENTS M-RADIO


    D, E

    C1 + C2 B

    A B C1 + C2 D, E

    8% 12% 22% 19%

    6 9 16 14

    A 0% 5% 10% 15% 20% 25%

    PT MEDIALINKS DEC.2010

    Male Female

    145.940 143.528

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