PT Medialinks Jakarta November 2010

PT MEDIALINKS JAKARTA NOVEMBER 2010
CIREBON
Total Population Sex Ratio
304.152 (hasil suseda jawa barat 2009) 95,27
Total Respondents Survey [wave 1.1.2010] % of all respondents
Males Females T otal Valid Votes
169 103 272
62% 38%
Type of Survey Method of Compiling Votes Social Media
Qualitative
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Periof of Survey
Number of Cities Surveyed
35
Age of Respondents AGE

12%
15 thn 16 thn 17 thn 18 thn 19 thn 20 thn 21 thn 22 thn 23 thn 24 thn 25 thn 26 thn 27 thn 28 thn 29 thn 4,7% 1,5% 4,0% 7,7% 9,9% 8,0% 8,8% 6,6% 5,8% 7,3% 4,7% 3,3% 1,8% 2,6% 2,6% 3,6% 1,1% 2,2% 2,6% 0,7% 2,6% 1,5% 2,9% 0,7% 0,7% 0,4% 0,7% 0,4% 1% 13 4 11 21 27 22 24 18 16 20 13 9 5 7 7 10 3 6 7 2 7 4 8 2 2 1 2 1 2
10%
8%
6%
30 thn 31 thn 32 thn 33 thn
4%
34 thn 35 thn 36 thn 37 thn 38 thn 46 thn 47 thn 48 thn 50 thn
2%
0%
n n n th th th 15 17 19
Blank
n n n n th th th th 21 23 25 27
th
th
th
th
th
th
29
31
33
35
37
46
48
th
Male Female
169 103
MALE - FEMALE
37,59%
61,68%
Female 38%
Male 62%
STATUS
Blank
Menikah
Single
50
100
150
200
250
SES - HOUSEHOLD EXPENDITURE (MONTHL Y)
45% 40% 35% 30% 25% 20%

15% D,E = 39% C1+C2=34%
15% 10%
A = 6%
5% 0% < 1jt 1jt - 2jt
B = 4% 1%
2jt - 3jt
3jt - 4jt
> 4jt
Blanc
< Rp100.000 77 Rp100.000 - Rp500.000 91 > Rp500.000 36

Balank 70 274
28,10% 33,21% 13,14% 25,55% 100,00%
PERSONAL EXPENDITURE (MONTHL Y)
35%
30%
25%
20%
15%
10%
5%
0% < Rp100.000 Rp100.000 - Rp500.000 > Rp500.000 Blanc

84,3% of all respondents
MOST POPULAR MALL IN SURVEY CIREBON Most Popular Mal Grage Mall 73% Y ogya Siliwangi 5% Cirebon Super Blok 5% Pasar Raya Grand Cirebon 3% Y ogya Rajawali 1% Lain 7% Blank 4% 274 201 14 15 9 4 20 11 100%
Blank
Lain
Yogya Rajawali Pasar Raya Grand Cirebon Cirebon Super Blok
Yogya Siliwangi
Grage Mall 0% 10% 20% 30% 40% 50% 60% 70% 80%
Most Popular SIM Card in Cirebon (all respondents) SIM CARDS USED BY RESPONDENTS
XL 26% 14% 13% 9% 5% 3% 16% 72 38 37 35 25 15 9 43 Telkomsel - Halo/Simpati 14% Indosat Telkomsel - As Tri Esia
Blanc
Axis Esia Axis
Blanc
Tri
T elkomsel - As Indosat T elkomsel - Halo/Simpati XL

84,9 % of all respondents
260 84,9%
0%
5%
10%
15%
20%
25%
30%
LISTENING TO RADIO
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 14-16 20-22 05-10
14-16 20-22 05-10 16-20 22-01 10-12 12-14
92,73% 40,00% 38,18% 28,73% 24,73% 22,55% 17,09%
16-20
22-01
10-12
12-14
Kisi DB Nuansa Maritim Cirebon Dairi Pilarradio Ci Radio Suara Gratia Hitz FM KCBS Is Radio Kita Sindangkasih Assunah Pro 2 Gita Swara G-radio Leo Termuda
MOST POPULAR RADIO LeoSURVEY CIREBON IN T ermuda 0,36% G-radio 0,36% Gita Swara 0,36% Pro 2 0,73% Assunah 0,73% Sindangkasih 0,73% Kita 0,73% Is Radio 1,09% KCBS 1,09% Hitz FM 1,46% Suara Gratia 1,46% Ci Radio 2,92% Pilarradio 4,74% Dairi 4,74% Cirebon 5,84% Maritim 6,57% Nuansa 11,31% DB 22,26% Kisi 32,48% 100,00%
0%
5%
10%
15%
20%
25%
30%
35%
Most Popular Program on Radio all respondents
Asian Blast Kisi Morning Session DB Punteun Mangga Nuansa
12,04% 4,74% 3,28%
33 13 9
Asian Blast (kisi) 33 MOST POPULAR RADIO PROGRAM IN SURVEY Morning Session 13 Punteun Mangga (Nuansa) 9
Punteun Mangga Morning Session
Nuansa
DB
Asian Blast
Kisi
0%
2%
4%
6%
8%
10%
12%
14%
Top 2 Popular Radio Programs in Cirebon - (all) Females
Asianblast - Kisi 16 Weekend session - 10 DB Asian Blast - Kisi 33 Weekend session - DB 34
18%
16%
Asianblast
Weekend session
Top 2 Popular Radio Programs in Cirebon - Males (all males) MOST POPULAR RADIO PROGRAM - FEMALES
37,08% 56%
Morning Session 16%
Asianblast 18 %
= % of all stations respondents
Asian Blast MOST POPULAR RADIO PROGRAM - MALES
Weekend session
Morning Session 56%
Asian Blast 37,08%
% listeners of station Morning Session - DB Radio , Asian Blast - Kisi

Peak Radio Hours by Radio Station
% of all listeners Kisi listening to radio 14.00-16.00 84 94% % of all listeners DB listening to radio 14.00-16.00 55 90% % of all listeners Nuansa listening to radio 14.00-16.00 27 87%
166
POPULAR RADIO HOURS
96%
94%
92%
90%
88%
86%
84%
82%
% of all listeners Kisi listening to radio 14.00-16.00 35% of listeners DB listening to % of all total responden radio 14.00-16.00 % of all listeners Nuansa listening to radio 14.00-16.00
KISI LISTENERS HOUSEHOLD EXPENDITURE

Blank > 4jt 3jt - 4jt 2jt - 3jt 1jt - 2jt < 1jt 0% 10% 20% 30% 40% 50% 60%
DB LISTENERS HOUSEHOLD EXPENDITURE

> 4jt 3jt - 4jt 2jt - 3jt
< 1jt 1jt 1jt - 2jt- 2jt 2jt - 3jt 3jt < 1jt- 4jt > 4jt
0% 5%
33% 38% 6% 19% 4%
10%
15%
20%
25%
30%
35%
40%
45%
NUANSA LISTENERS HOUSEHOLD EXPENDITURE

Blank > 4jt 3jt - 4jt 2jt - 3jt 1jt - 2jt < 1jt 0% 10%
< 1jt 1jt - 2jt 2jt - 3jt 3jt - 4jt > 4jt
Blank
29% 48% 6% 6% 3% 6%
30% 40% 50% 60%
20%
Radar Cirebon 28,68% Cirebon TV 7,35% Diari TVMOST POPULAR LOCAL TV IN SURVEY 5,88%
Diari TV
Cirebon TV
Radar Cirebon
0%
5%
10%
15%
20%
25%
30%
35%
T embang Pantura 7% - Radar Cirebon TV Wewara Cerbon -ON Radar Cirebon MOST POPULAR PROGRAM4,8%LOCAL TV TV
7% 6% 5% 4% 3% 2% 1% 0% T embang Pantura - Radar Cirebon TV Wewara Cerbon - Radar Cirebon TV

PT Medialinks Jakarta November 2010

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PT Medialinks Jakarta November 2010

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PT MEDIALINKS JAKARTA NOVEMBER 2010

Total Population Sex Ratio

304.152 (hasil suseda jawa barat 2009) 95,27

Total Respondents Survey [wave 1.1.2010] % of all respondents

Males Females T otal Valid Votes

169 103 272

Type of Survey Method of Compiling Votes Social Media

Facebook E-groups Email Blasts Twitter October 2010

Number of Cities Surveyed