)(Marketing for eCommerce

Bader_alden_22995
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..................................................................................................................... 1
................................................................................................................................... 1 :
- Marketing Concept.......................................................................................2 :
- Marketing Concept................................................................................2 :
- Lifetime Relationships.............................................................3 :
- Market Concept Online..........................................................4 :
- The Marketing Mix..............................................................................5 :
- Beyond the Mix...................................................................................8 :
- eCustomers Introduction..............................................10 :
- Information Needs and Decision Making.....................................11 :
- Marketing Information System.................................................12 :
- Segmentation Criteria................................................................................13 :
- How to Segment........................................................................................13 :
- How to Target........................................................................................14 :
- Introduction to Consumer Buyer Behaviour..............15 :
- Introduction to Organisational Buying :
Behaviour........................................................................................................................... 16
- Major Factors of Influence in Consumer Buying :
...........................................................................................................................................16
- International Markets..................................................................17 :
- Sales Techniques and Practices........................................18 :
- Exchange...................................................................................18 :
- Sales Force..................................................................................19 :
- Importance of Distribution.............................................................19 :
- Social and Cultural Factors..............................................20 :
- Psychological Factors...................................................................21 :
- Personal Factors...........................................................................22 :
- Types of Distribution..............................................................22 :
- Distribution Strategies........................................................23 :
- Benefit - Sell............................................................................23 :
- Selling Practice..............................................................................25 :
- Promotion Methods..........................................................................26 :

 - Product Lifecycle.................................................................26 :
- Diffusion of Innovations......................................................27 :
- Traffic Generation...............................................................28 :
- Search Engines.......................................................................30 :
- Banner Ads...........................................................33 :
- Viral Marketing................................................................................36 :
- Offline Applications.........................................................39 :
- Traffic Plans...................................................................40 :

: Marketing Concept -
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: Market Concept Online -

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: eCustomers Introduction -

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 : Segmentation Criteria -
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