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  • Mobilink (Ishtiaq Ahmed)

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    Ishtiaq Ahmed
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    Unlike Telenor, Ufone and others, Mobilink has failed to define its advertising approach over the years. The pricing strategy they ve been following over the years is more of a competitive pricing, i.e. They price in comparison with their competitors, which include Zong,telenor,warid, and ufone.

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    Mobilink( Ishtiaq Ahmed )

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    Unlike Telenor, Ufone and others, Mobilink has failed to define its advertising approach over the years. The pricing strategy they ve been following over the years is more of a competitive pricing, i.e. They price in comparison with their competitors, which include Zong,telenor,warid, and ufone.

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    24 views2 pages

    Mobilink (Ishtiaq Ahmed)

    Uploaded by

    Ishtiaq Ahmed
    Unlike Telenor, Ufone and others, Mobilink has failed to define its advertising approach over the years. The pricing strategy they ve been following over the years is more of a competitive pricing, i.e. They price in comparison with their competitors, which include Zong,telenor,warid, and ufone.

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    of 2

    ASSIGNMENT NO.

    1 Submitted By ISHTIAQ AHMED ( 7th sem, Sec B ) Submitted To MAM FATIMA JUNAID MOBILINK

    Advertising campaign :
    Its latest TVC has shifted its advertising approach from what they call sophisticated and decent looking ads to funny, rather mocking TV adverts. Unlike Telenor, Ufone and others, Mobilink has failed to define its advertising approach over the years. Their recent Campaign Includes: 4 5 6 7 MOBILINK brings Black berry bundle offers MOBILINK launched Samsung Galaxy at Lahore Introduced youth targeted Jazz jazba Package A number of Messaging ( SMS ) and Low rates calling packages.

    Pricing:
    The pricing strategy they ve been following over the years is more of an competitive pricing, i.e, they price in comparison with their competitors, which include Zong, Telenor, Warid, and Ufone. Since there is less to claim

    different from competitors, yet they have the advantage of been called the wide range service provider with clear voice and less chances of getting disconnected during the call.

    Reason of selecting this company:


    I have selected Mobilink because of its excessive appeal to the youth and the modern way and need of life. Telecommunication has become an important aspect of our so called Life. Mobilink is one of the leading and oldest of companies in Pakistan in this sector.

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