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50

Internal and External Environment for

Search Engine Optimization
Emad-Eldeen Othman Al-Abadlah
Gazza-Palestine

Abstract:
Search engine optimization is a powerful strategy for
internet marketing, in this paper we present the internal
and external environment which is effected the page
rank and the position of the website on search engine,
and present the practical steps to get best position on
search engine such as Google, Yahoo.

51

Banks Application Extent Of Basels (2)

Committee Requirement Regarding
Internal Control:
Field Study on Jordan Banks
Dr. Abdullah Barakat
Zarka Private University Jordan

Abstract:
The study aimed at in investigating the degree of Basel's
committee requirements application by Jordan banks.
For the purpose of achieving the research objective, a
questionnaire was developed and distributed over all
commercial banks in Jordan. The results revealed that
all banks in Jordan are applying Basel's II principles.
Moreover the results revealed that there were significant
differences in application of Basel's II principles
between local banks and foreign banks.

52

Electronic Customer Relationship

Management (ECRM): The Key for
Achieving Customer Loyalty
Sereen I. Abu Esheh
Al-Quds Open University

Abstract:
While the idea of keeping customers loyal is timeless,
new ideas and theories regularly emerge about the best
ways to build and maintain customer loyalty. Along
with these new ideas come new terms and concepts that
an organization needs to apply in order to not only
building loyalty programs, but also to keep their loyalty
programs current.
Loyalty in its essence, is a consequence of customer
satisfaction, the terms loyalty and retention are widely
used in the literature about increasing profits and market
extension. Putting the customer first is necessary for
businesses who want to be leaders in their industry
sectors. Customer retention and loyalty, which are
driven by the experience they have of a company, are
absolutely key to driving long-term profitability and
success, in some domains, all competitors are the same,
but its the relationships across organizational staff and
organization's relationships with customers than
differentiate one competitor from another.
Increasing the customer base is a success driver, but the
challenge that businesses face recently is how to acquire
and retain new customers. Due to the ICT revolution,
53

markets are getting wider, and the number suppliers is

increasing exponentially because customers in the
digital age dont have to stick to a single provider, they
have more options to choose the products they want in
the time they want and through the channel they prefer,
even with lower costs sometimes, today's customer is a
global customer, that can shop from any place around
the world without even going outside his/her room, the
internet has opened a new wider marketplace that is
available for every one regardless of their location,
gender, age, or any other demographic considerations,
the battleground as markets and channels mature is
increasingly in the retention and loyalty sphere more
than acquisition, more efforts are put to maintain
stronger bonds with customers in order to make them
loyal to a company.
This paper addresses a critical concept that attempts to
build and retain a strong, wide customer base in the
digital age; ECRM (electronic customer relationship
management), which is an extension of CRM that uses
technological aspects to reach the customer any where
since e-business (or ecommerce) is becoming a new
business trend.

54