Telecom sector is seeing exorbitant growth in Pakistan. The sector is said to be growing at a fast pace yearly.

Mobile subscribers are 95.54 million as of July 2009. In fact Pakistan has the highest mobile penetration rate in the South Asian region. According to the PTA (Pakistan Telecommunication Authority), Mobilink continues to lead the market with 29.55 million subscribers, followed by Telenor (21.29 million), Ufone (20.05 million), Warid Telecom (18.14 million) and Zong (6.48 million). All Telecom companies are now working to broaden their network in AJK (Azaad Jummu Kashmir) and Northern Areas, which were normally ignored till now.

Our lives turn out to be so convenient via telecommunication. When we talk about Mobilink so, we must say that Mobilink brought the culture of Prepaid GSMs in Pakistan. Mobilink is the pioneer in GSM service in Pakistan.

It always comes up with so many interesting packages such as Jazz One, Jazz Budget, Jazz Ladies First, Jazz Easy, Jazz Octane, Mobilink Indigo, Mobilink PCO, and many more. Mobilinks Jazz is purely for youth but now days they also brought housewives, business executives and teenagers on same banner of youth by offering their respective offers but with an accent of youthism. Mobilink also targeted individually different genders and life style age groups such as they targeted only housewives and working ladies in their Jazz Ladies First package. They target elite class people in their Mobilink Indigo package and so on.

Mobilink is an acknowledged market leader of all the companies of its kind. It is the only cellular service in Pakistan to provide coverage on the M2 motorway. It has highest market share not only in terms of number of subscriber but also in terms of revenue. Mobilink has large number of corporate customers. As Mobilink has so many strengths but people might also think yet that does Mobilink able to achieve the market of youth like Ufone or Telenor?