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TQM MBA Professional (Evening)Section XSession 2007-09Semester 4th H A L I D A E E M 8 2 5 7 1 SUPERIORUNIVERSITY

EXECUTIVE SUMMERY 2 We have selected Honda to createmarketing plan. As the Honda is marketleader and have opportunity for moregrowth in Pakistan. The plan is above tolaunch new Honda Jeep with name of ABBAKZ-1 is going to be lunch on 14 th August 2008. The Jeep is fully equippedlatest safety tools and unique power. Wehave prepaid complete market strategies tolunch new Jeep. The total expenses of TVAds, Bill Board, New paper is 16.5Million. The manufacturing cost includeother expenses is 6016.5 Million keepingthe sale price 4.5 Million. The total profit per year is 2.835 Billion

DEDICATION We are dedicating our work to our parents and respected teacherMadam Soofia waleed, who have played a vital role in our studiesand have guided us at every step

with their precious ideas. No doubtthis dedication is insufficient and we can never repay for the rolethey have played in our studies but we are sure that their work willprove itself an asset in our life 3