Mobile Acceleration Suite

Cloud Platform for Faster Mobile Content Delivery

December 8th 2011

Cotendo Confidential 2011

Who are we?

Offices and employees

Founded in Jan 2008 100+ employees in North America, EMEA, & APAC

Next Generation CDN Technology

Web and Mobile Acceleration Suites 30 Global POPs

Strategic Partnerships

Customers

How Long Are We Willing to Wait?

Source: Gomez-Compuware

48% Abandonment Rate

Mobile Content gets Richer and Heavier

Popular mobile sites: Weight over 300kb Generate ~32 http requests

Images account for over 50% of the page size

Source: http://mobile.httparchive.org
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Latency. The #1 Mobile Performance Killer

Network Latency: The distance between the client and the server measured in milliseconds

* RTT Round Trip Time

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Whats the Impact of Latency on Page Load?

0.2 seconds increase in latency delayed page load start time by 4.2 seconds

Minor Latency changes exponentially affect page start load time

Data was generated using Unix dummynet utility Source: Blaze IO (http://www.blaze.io )
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What Happens When Latency Changes?

Facts:

Wireless latency
TCP Packet Loss

Change in Latency

TCP Retransmit

Note: Additional bandwidth will not help in this case

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Mobile Acceleration Suite (MAS)

A Cloud service designed to speed up mobile delivery by reducing the number of round trips

Accelerate Content Delivery to Mobile. By bringing content to the edge, a mobile acceleration suite dramatically speeds content delivery to mobile Internet access devices.

CBS Mobile

21.394 secs

14.694 secs

IMAX Mobile

7.037 secs 5.587 secs

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NPR Mobile

6.444 secs 4.883 secs

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Adaptive Image Compression

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Adaptive Image Compression (sample data)

Size Reduction: 78% Time Improvement: 64%

iPad 100% Image Quality

Size Reduction: 77% Time Improvement: 18%

100% Thumb Quality

iPad 20% Image Quality 20% Thumb Quality

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Shlomi Gian General Manager, Mobile Cotendo shlomi@cotendo.com

Cotendo Confidential 2011