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  • Abstract-Evaluating Significance of Marketing Channels in Indian Service Sector Using DEA

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    Omdeep Gupta
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    This paper evaluates the relative efficiencies of various service sectors (IT, Insurance, Telecommunication, Hotel Industry and Retail) with the use of Data Envelopment Analysis (DEA) DEA is receiving increasing importance as a tool for evaluating and improving the performance of manufacturing and service operations. This paper aims to use DEA to categorize the Decision Making Units (DMUs) to two classes of efficient and inefficient units with various input factors and output factors.

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    This paper evaluates the relative efficiencies of various service sectors (IT, Insurance, Telecommunication, Hotel Industry and Retail) with the use of Data Envelopment Analysis (DEA) DEA is receiving increasing importance as a tool for evaluating and improving the performance of manufacturing and service operations. This paper aims to use DEA to categorize the Decision Making Units (DMUs) to two classes of efficient and inefficient units with various input factors and output factors.

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    10 views1 page

    Abstract-Evaluating Significance of Marketing Channels in Indian Service Sector Using DEA

    Uploaded by

    Omdeep Gupta
    This paper evaluates the relative efficiencies of various service sectors (IT, Insurance, Telecommunication, Hotel Industry and Retail) with the use of Data Envelopment Analysis (DEA) DEA is receiving increasing importance as a tool for evaluating and improving the performance of manufacturing and service operations. This paper aims to use DEA to categorize the Decision Making Units (DMUs) to two classes of efficient and inefficient units with various input factors and output factors.

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    Attribution Non-Commercial (BY-NC)
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    Evaluating significance of Marketing Channels in Indian service sector using DEA.

    Prof. Omdeep Gupta*, omdeepg@gmail.com


    kaikhan24@gmail.com

    Prof. Kaynat Nasser**,

    *Research Scholar, Dept of Management Studies, Kumaun University, Nainitaal. *, **Faculty, Department of Management, Institute of Management Studies, Dehradun. Abstract Service Sector in India today accounts for more than half of India's GDP. Services or the "Tertiary Sector" of the economy covers a wide gamut of activities like trading, banking & finance, infotainment, real estate, transportation, security, management & technical consultancy among several others. This paper evaluates the relative efficiencies of various service sectors (IT, Insurance, Telecommunication, Hotel Industry and Retail) with the use of Data Envelopment Analysis (DEA) in the presence of different factors of marketing channels. Data envelopment analysis (DEA) is receiving increasing importance as a tool for evaluating and improving the performance of manufacturing and service operations. This paper aims to use DEA to categorize the Decision Making Units (DMUs) to two classes of efficient and inefficient units with various input factors and output factors. Key Words: Marketing Channels, Indian Service Sector, DEA.

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