Volume 4, Issue 1 GO-PCC Executive Board Officers

Roy Walker PCC Industry Co-Chair Presort First Class Sales Manager James Bryant PCC Postal Co-Chair Postmaster Oklahoma City Gary Baker PCC Industry Vice Co-Chair Department of Human Services Mail Manager Christine George Treasurer The Oklahoman Direct Operations Manager Don Mullican Secretary Farmers Insurance Mail Processing Manager

January / February 2011

April 2011 Quarterly Luncheon / Meeting

Our employees are our greatest asset. Lets do what we can to ensure that they work in a safe environment.

Make plans today to join the Greater Oklahoma Postal Customer Council (GO-PCC) as we host our next quarterly luncheon business meeting on April 21, 2011 at the Clarion Meridian Convention Center, 737 S Meridian Ave., Oklahoma City, OK. Protecting Your Employees and Securing Your Mail Center will be our subject, and it will be presented by Postal Inspector Daniel Nevels. This presentation was developed by the U. S. Postal Inspection Service and contains recommendations on preventative measures you may implement to handle and deliver mail safely in your company. Inspector Nevels will also discuss tips about how you can avoid being a victim of Identity Theft. Registration will start at 11:30 am, and the meeting will begin at Noon. To register and for additional information, please contact Sonya Dulan at (405) 815-2302 .

Registration must be received by April 19, 2011.

GO-PCC Executive Board Members

Gil Anderson Barbara Aqrabawi Don Blevins Jeff Branstetter Jerry Calvert Sharon Chapa Bill Dobbins Sonya Dulan Steve Duncan Larry Flener Greg Garrett Beth Gatewood Colette Higgins Kim Jackson Steve Jackson Henry Kubier Angela McLaughlin Mark Naylor Kevin Petrie Karen Schott Lisa Strange Joe Vanlandingham Margaret Vickers

James Bryant
Postmaster, Oklahoma City GO-PCC Postal Co-Chair

Roy Walker
Presort First Class GO-PCC Industry Co-chair

Contents
April 2011 Quarterly Luncheon / Meeting..............page 1 Gold and Silver GO-PCC Members.......page 2 National Postal Forum........page 3 Six Marketing Trends for 2011.....................................................................................page 4 New Reply Mail Type Service Identifiers.........page 5 GO-PCC Website.......page 6 GO-PCC 2011Calendar of Events..........page 6

The Mission of the Greater Oklahoma Postal Customer Council

To foster and maintain a close working relationship between mailers and the United States Postal Service. To share information about new and existing Postal Service products, programs, regulations, and procedures. To facilitate the exchange of ideas among mailers and Postal Service officials. To help members and their organizations grow and develop professionally through focused educational programs. To promote cooperation and support between members and others who are dedicated to quality and efficiency in the mailing industry.

The Greater Oklahoma PCC Gold & Silver Members

Gold Level GO-PCC Members
American Fidelity Assurance Company BancFirst Many of the GO-PCC events are made possible by the membership donations and support of our GO-PCC Members. The GO-PCC website located at www.greateroklahomapcc.org lists our members who support our PCC. (Gold members have links to their websites.)

Bwe Bell & Howell of Memphis, TN

Department of Human Services Farmers Insurance Group Globe Life and Accident Insurance Company Heritage Press National Envelope Oklahoma City Community College Oklahoma Living Philadelphia Church of God Presort First Class R.K. Black, Inc. Tension Envelope Corporation, K.C., Mo. The Oklahoman Direct USE Federal Credit Union

Thank You for your support!

On both the national and local levels, Postal Customer Councils work to continually improve service and communications.
Contact Us GO-PCC 4025 W Reno Ave Oklahoma City OK 73125-9802 Phone: 405-815-2302 Fax: 405-815-2310 sonya.r.dulan@usps.gov

Silver Level GO-PCC Members

DelStran Marketing Oklahoma State University The University of Oklahoma

Were Also On the Web!

www.greateroklahomapcc.org

2011 National Postal Forum

May 1-4, 2011 in

San Diego, CA
The National Postal Forum is the premier educational event/experience and tradeshow available to mail professionals today. Attend the National Postal Forum to get a complete education in the "Business of Mail." If your business or profession has anything to do with using mail, or any of the products and services available through the United States Postal Service... then this is the place you need to be! For more information visit the NPF website at: http://npf.org/

Six Marketing Trends for 2011

Direct mail is on the rebound, according to a recent article in Deliver magazine. Somewhere around the midpoint of 2010, people began investing again in the mail chain in a way that they hadnt really been doing since the recession began, says Jonathan Margulies, a director at Winterberry Group, a strategic consulting firm. Margulies whose firm projects a 5.9 percent growth in direct mail this year isnt alone in his optimism. London-based ZenithOptimedia, a leading media services company, projects total direct mail spending in the United States will rise 2.9 percent in 2011. Marketing services overall will jump 2.6 percent, according to ZenithOptimedia. While mail wont be the only marketing channel to benefit from a healing economy, the Deliver article explains, several trends play to direct mails strengths measurable return on investment (ROI), customer acquisition, targeting, digital integration and personalization.

The article identifies these trends to watch: Acquisition efforts restart: In 2011, We return to the business of growth, says Margulies, predicting direct mail will remain a preferred alternative for winning new customers. Targeting pervades: Credit card mailings will rebound. ROI takes priority: Businesses will focus on ROI more than ever before. Digital integration strengthens: The convergence of direct mail and digital will accelerate. Expect widespread use of quick response codes. Personalization progresses: The industry will continue to test techniques that make campaigns feel more personal. Tablets take off: Research firm Gartner predicts media tablets are poised for strong growth. Now is the time to take advantage of the most effective marketing channel there is direct mail, says Paul Vogel, USPS president and chief marketing/sales officer.

New Reply Mail Service Type Identifiers

Are you in the process or are you already using the Intelligent Mail barcode (IMb) on your reply mail? Customers applying now for use of the IMb on their Courtesy Reply Mail (CRM), Permit Reply Mail (PRM) and Metered Reply Mail (MRM) will be given new service type identifiers. Previously, CRM, PRM and MRM shared the same service type identifiers as other categories of First-Class Mail. The new service type identifiers (STIDs) enable the proper identification and reporting of reply mail pieces bearing an Intelligent Mail barcode as they move through the postal system. When replenishing reply mail inventory, mailers need to begin using the new STIDs. The complete list of STIDs can be found online at RIBBS (https://ribbs.usps.gov/ index.cfm?) . The Postal Service will continue to process without penalty reply mailpieces encoded with old STIDs.

PCC education
provides a low cost way of educating employees on how to grow a business by using the mail. Exchange ideas with other local businesspeople, take advantage of the latest Postal information, resources, and tools to help your business and learn the most effective and profitable ways to market through the mail. A key goal of the new PCC Network is to transform PCCs into a premier network for customer education and training, in order to facilitate growth for PCC member organizations. These educational resources can help promote a strong PCC in your community. Speakers, training seminars, articles, and other support materials are available to improve your mailing processes .

GO-PCC Website www.greateroklahomapcc.org

The Greater Oklahoma PCC (GO-PCC) website is an excellent easy-to-use source for the latest PCC information. Dates and registration information for all events can be found on the website. Some of the Information that is available on the website is listed below: Membership level information GO-PCC events calendar Names and photos of Executive Board Members Listing of the many GO-PCC awards Photos of past GO-PCC events

The home page currently has the latest information on the new postal pricing effective in January 2011, Intelligent Mail Barcode services, upcoming GO-PCC events and more! The GO-PCC website is updated on a regular basis so bookmark it and use it often!

GO-PCC 2011 Calendar of Events

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For more information, email sonya.r.dulan@usps.gov See you there!

2011 Calendar of Events

January 12 February 24 March 9 April 6 April 21 May 1- 4 May 11 May 17 June 16 July 9 September 21 October November 18 Fall

Contact Us GO-PCC 4025 W Reno Ave Oklahoma City OK 73125-9802 Phone: 405-815-2302 Fax: 405-815-2310 sonya.r.dulan@usps.gov

Educations Session - How to Work with Your Mail Preparer to Implement IMb Services Quarterly Luncheon / Meeting Educational Session Educational Session Quarterly Luncheon / Meeting - Protect Your Employees and Secure Your Mail Center National Postal ForumSan Diego Educational Session Heritage Press Tour Quarterly Luncheon / Meeting 4rd Annual GO-PCC Car, Truck, & Bike Show National PCC Day Quarterly Luncheon / Meeting 12th Annual GO-PCC Golf Tournament

Were Also On the Web!

www.greateroklahomapcc.org

Mark your calendar today! Visit www.greateroklahomapcc.org for more information A printable Calendar of Events is available on the website! www.greateroklahomapcc.org