Kristen M.

Heflin
EDUCATION

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

RESEARCH INTERESTS

PUBLICATIONS

PRESENTATION S & PANELS

UNIVERSITY OF GEORGIA 2010 Grady College of Journalism and Mass Communication PhD, Mass Communication Interdisciplinary Qualitative Studies Graduate Certificate Dissertation: In Google, Twitter and Wikipedia We Trust?: Online Information and the Crisis of Credibility Dissertation Advisor: James F. Hamilton UNIVERSITY OF GEORGIA 2005 Grady College of Journalism and Mass Communication MA, Journalism and Mass Communication Public Relations Concentration Masters Thesis: Parody for the Public Sphere: The Daily Shows Narrative on Democracy Inaction Thesis Advisor: Dwight E. Brooks UNIVERSITY OF NORTH CAROLINA AT CHAPEL 2003 HILL School of Journalism and Mass Communication BA, Journalism and Mass Communication/Political Science Emphasis: Public Relations, Journalism RESEARCH Public relations and new media technologies Social media Source credibility Democratic communications Media convergence Hamilton, J. & Heflin, K. (2011) Reading the Labels: Convergence, Autonomia, and Critique, New Media & Society, 13:7. Heflin, K. (2010) The future will be televised: Newspaper industry voices and the rise of television news. American Journalism, 27:2, 87- 110. Heflin, K. (2011) Digital Media: Giving Voice to the Voiceless? Presented at the 2011 National Communication Association Conference, New Orleans, La., November. (Panel chair). Heflin, K. (2011) I Tweet, You Tweet: Journalists Use of Twitter and the Individualization of Participation. Presented at the 2011 Association for Education in Journalism and Mass Communication Conference, St. Louis, Mo., August. Heflin, K. (2011) In Wikipedia We Trust. . . Almost. Presented at the 2011 International Communication Association Conference, Boston, Mass., May. Heflin, K. (2010) Archival encounters in the digital age. Panel discussion at the 2010 American Journalism Historians Annual Conference, Tucson, Ariz., October.

Kristen M. Heflin

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

OTHER WORK

Heflin, K. (2008) Mapping the media convergence literature landscape. Presented at the 2008 SQUIG Conference in Qualitative Research, Athens, Ga., December. Heflin, K. (2008) Building resistance from within: Resistance, contradiction and the emancipatory potential of organic ideology. Presented at the annual meeting of the National Communication Association, San Diego, Calif., November. Heflin, K. (2008) The future will be televised: Newspaper industry voices and the rise of television news. Presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, Ill., August. Heflin, K. & Corn, M. (2008) Same as it ever was: How local television news perpetuates the status quo. Presented at the annual meeting of the Popular Culture Association, San Francisco, Calif., March. (Panel Chair). Heflin, K. & Brooks, D. (2007) The politics of media literacy: The Daily Shows contribution to sophisticated citizenry. Presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C., August. Heflin, K. (2007). The news with jokes!?: Discourse and evaluation of genre mixing and The Daily Show. Presented at the annual meeting of the Popular Culture Association, Boston, Mass., March. (Panel Chair). Heflin, K. (2006). Parody for the public sphere: The Daily Shows narrative on democracy inaction. Presented at the annual meeting of the Popular Culture Association, Atlanta, Ga., April. Heflin, K. (2011). Season? Finale? In Media Res. May 18, 2011. Available from: http://mediacommons.futureofthebook.org/imr/2011/05/19/se ason-finale. Heflin, K. (2011). Newspapers life or death: the utility of a cultural, historical approach. The Convergence Newsletter, Vol. 8:1. Available from: http://sc.edu/cmcis/news/convergence/v8no1.html. Heflin, K. (2006). Laughter helps interpret the news. Television Quarterly, Vol. 36:3. Available from: http://www.tvquarterly.com/tvq_36_3/media/articles/36.3Laug hter_helps.pdf.

Kristen M. Heflin
WORKS IN PROGRESS

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

HONORS & AWARDS

TEACHING INTERESTS

TEACHING EXPERIENCE

Heflin, K. (2011) In Wikipedia We Trust . . .Almost, Journalism: Theory, Practice & Criticism, Under Review. Heflin, K. (2011) Bit by Bit, Byte by Byte: Journalisms Crisis of Credibility in the Internet Age. Journalism Studies, Under Review. Heflin, K. (2011) I Tweet, You Tweet: Journalists Use of Twitter and the Individualization of Participation, Journalism Studies, Under Review. Heflin, K. & Hamilton, J. (2011) From challenge to collusion: Interindustry consolidation of urban newspapers and national television news in the United States, 19541974, Media, Culture, and Society, Under Review. Member, Phi Kappa Phi Honor Society Received William I. Ray Scholarship for 2008-2009 Received Knight Foundation Distinguished Scholarship for 2002-2003 TEACHING Social media, social media marketing and SEO Public relations (introduction, writing, campaigns, theory, case studies, administration) Online public relations strategy and execution Qualitative, historical, critical and cultural approaches to mass communication research Mass communication and digital media Instructor of Record University of Alabama, College of Communication and Information Sciences Social Media (MC 495) Spring 2012 Public Relations Writing (APR 332) Social Media (MC 495) Public Relations Writing (APR 332) Public Relations Writing (APR 332) Social Media (MC 495) Public Relations Writing (APR 332) Public Relations Writing (APR 332) Public Relations Writing (APR 332) University Of Georgia, Grady College Of Journalism and Mass Communication Public Relations Communication (ADPR 5920) Public Relations Communication (ADPR 5920) Public Relations Communication (ADPR 5920) Guest Lectures University of Alabama, College of Human and Environmental Sciences Fall 2011 Summer 2011 Spring 2011 Fall 2010

Fall 2009 Fall 2008 Fall 2007 Oct. 2011

Kristen M. Heflin

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

RELATED EXPERIENCE

Social Media Marketing and Public Relations for Sports Organizations, Masters in Sport Management program University of Alabama, College of Communication and Information Sciences Critical Decision Making (COM 122) Rhetoric of Social Protest (COM 342) University Of Georgia, Grady College of Journalism News Writing (JOUR 3410) University Of Georgia, College of Education Qualitative Data Collection (QUAL 8410) University Of Georgia, The Southern Center for Communication, Health and Poverty School of Public Health Developed course on how to deliver effective media interviews for students in the Masters of Public Health (MPH) program. Teaching Assistant University Of Georgia, Grady College Of Journalism and Mass Communication Introduction to Public Relations (ADPR 3850) PUBLIC RELATIONS EXPERIENCE Assistant Professor Department of Advertising and Public Relations The University of Alabama - Tuscaloosa, Ala. Develop and teach courses in the countrys number-one undergraduate public relations program according to PRWeek. Created and teach one of the countrys first university-level courses on social media marketing and search engine optimization. Fellow at the Plank Center for Leadership in Public Relations. Research, present and publish academic scholarship on social media, credibility and the use of new-media technologies in journalism. Advise and mentor more than 60 students each semester. Work with colleagues to develop a comprehensive and current public relations curriculum. Oversee and maintain the departments social media and online presence including Facebook, Twitter and a private departmental wiki. Instructor The University of Georgia, Department of

Nov. 2010

Nov. 2008 Oct. 2008 April 2008

Aug. 2004May 2005 Aug. 2010 - present

Aug. 2007-May

Kristen M. Heflin

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

2010

Advertising and Public Relations - Athens, Ga. Designed and taught courses on public relations tactics, planning, research and writing. Incorporated search engine optimization and social media marketing in the PR curriculum by educating colleagues and providing instructional resources. Doctoral Program Assistant The Peabody Awards - Athens, Ga. Developed, managed and executed online advertising and social media marketing strategies. Worked with team to completely redesign www.peabody.uga.edu. Created content for distribution across media outlets. Assist with floor management and show production during yearly awards ceremony attended by approximately 900 media industry leaders. Greet and brief talent and agents at yearly awards ceremony. Assign duties and manage team of more than 25 workers at yearly awards ceremony. Process and archive awards entries for the nations 3rd largest media archive. Work with Peabody staff to facilitate judging including assisting with student judge selection. Coordinate and attend Peabody Board deliberations. Consultant Social Media Science Research and write search engine optimized Web copy for clients including blogs and white papers on social media marketing strategies. ( www.socialmediascience.com) Account Manager Dodge Communications - Atlanta, Ga. Developed, managed and executed public relations and marketing campaigns for health care industry clients including; planning and writing collateral material, creating Web site hierarchies and search engine optimized copy, pitching client news to relevant media outlets, and managing project timelines and budgets. Web Copy Writer Converta Design Inc. - Raleigh, NC Developed website hierarchies and search engine optimized copy for Internet design firm.

Aug. 2006May 2010

June 2008Present

June 2005-June 2006

April 2006 April 2007

Kristen M. Heflin

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

Jan. 2005 June 2005

RELEVANT

Judge and Public Relations Assistant The Peabody Awards - Athens, Ga. Judged entertainment television entries. Escorted winners and worked with FerenComm PR firm to coordinate celebrity interviews during awards ceremony. Communications Assistant, Office of Communications and Publications University Of Georgia, College Of Education Athens, Ga. Wrote and researched press releases and feature articles on research, events and accomplishments for the College of Education news Web site, alumni magazine and the University of Georgia News Services. Public Information Assistant Athens-Clarke County Unified Government Athens Ga. Assisted the public information officer and mayor in daily communications. Researched and wrote press releases, Web content, and articles for the monthly government employee newsletter. Created television content using Adobe PhotoShop to be aired on local government channel. Public Relations Intern Rho, Incorporated - Chapel Hill, NC Functioned as media spokesperson for a contract research organization of 160 employees. Wrote and edited content for press releases and corporate Web site. Pitched, established and managed indepth coverage by local business magazine. Government Affairs Intern Pharmacia Corporation - Washington, D.C. Researched, wrote and edited content for the corporate PAC and grassroots Web sites for a major pharmaceutical company. Analyzed congressional hearings to determine their impact on the $540 billion pharmaceutical industry. Feature Desk Staff Writer/City Desk Staff Writer The Daily Tar Heel - Chapel Hill, NC Researched, wrote and reported feature, crime and election pieces for a 40,000 plus daily circulation newspaper. Magazine Writer and Editor Boiling Point - Chapel Hill, NC Researched, reported and edited articles for progressive political magazine. Computer: Search Engine Optimization, Google

April 2004-Aug. 2004

Sept. 2003April 2004

Oct. 2002May 2003

May 2002 Aug. 2002

Aug. 2001 May 2002

Jan. 2001 April 2001

Kristen M. Heflin
SKILLS

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

COMMUNITY SERVICE

COLLEGE LEADERSHIP & SERVICE

AdWords, Yahoo! Marketing Solutions, Wordpress, Twitter, Dream Weaver, Adobe PhotoShop Elements, PRWire and BusinessWire. Language: Proficient in Spanish. SERVICE & LEADERSHIP Public Relations Council of Alabama West Alabama Chapter Making Time for Social Media Marketing, Invited lecture at the Public Relations Council of West Alabama Non-Profit Toolkit Seminar, September 2011. West Alabama Food Bank - Tuscaloosa, Ala. Work with Director to develop public relations strategies to promote annual Beat Auburn, Beat Hunger food drive, Aug. Dec. 2010 Incorporated Food Bank public relations needs in the curriculum for APR 332, where students produced press releases, fact sheets, PSAs and other promotional materials to be used by the Food Bank. Food Bank of North East Georgia - Athens, Ga. Worked with Director of Development to formulate public relations strategies to promote 2nd Annual Beat Tech food drive, Aug. - Nov. 2009. Incorporated Food Bank public relations needs in the curriculum for ADPR 5920, where students produced press releases, fact sheets, PSAs and other materials to be used by the Food Bank to promote the Beat Tech food drive. Coordinated food drive, which raised 376 lbs. of food. North Carolina Victims Assistance Network - Raleigh, NC Produced public relations and collateral material. North Carolina Waste Awareness and Reduction Network Durham, NC Produced public relations and collateral material. El Centro Latino - Carrboro, NC Served on the Communications Committee and provided advice on promotional strategies. New Faculty Search Committee, Department of Advertising and Public Relations, University of Alabama 2011-present Computer Policy Committee, Department of Advertising and Public Relations, University of Alabama, 2010-present Social Committee, Department of Advertising and Public Relations, University of Alabama, 2010- present Co-chair, Public Service Committee, Grady Graduate Caucus, Grady College of Journalism, University of Georgia, 2009-2010 President, The Critical Media Studies Interest Group, Grady College of Journalism, University of Georgia, 2006-2007 & 2009-20010 President, Grady Graduate Caucus, Grady College of Journalism, University of Georgia, 2004-2005 & 2007-2008 Judge, The George Foster Peabody Awards, University of 7

Kristen M. Heflin

kheflin@gmail.com @prbrainfood linkedin.com/in/kristenheflin

Georgia, 2004-2005 Representative, Graduate Student Association, University of Georgia, 2004-2005 PROFESSIONAL MEMBERSHIPS Association for Education in Journalism and Mass Communication American Journalism Historians Association Popular Culture Association National Communication Association International Communication Association