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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    16 views1 page

    Schofield Media's - Food and Drink Magazine

    Uploaded by

    Schofield Media
    Food and Drink is all about best practices: in customer focus, in supply chain management, in productivity, in food safety and in marketing. You might operate a successful chain of restaurants, but you need to know how processors are improving their distribution networks. Or, you might manufacture food or beverages, but you need to know how restaurant patrons’ tastes are changing. Food and Drink is the only magazine that can facilitate this sort of “cross-table” conversation.

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    Attribution Non-Commercial (BY-NC)
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    of 1

    BAD 7/24/08 9:14 AM Page 46

    bad ass coffee co.

    Marching Onward
    Bad Ass Coffee Co. continues to make progress into international markets, spreading
    its trademark ‘aloha spirit’ to Asia and potentially the Middle East. By Chris Petersen

    company profile
    Bad Ass Coffee Co.
    www.badasscoffee.com
    Headquarters: Salt Lake City
    Employees: 2,000
    Specialty: Coffee retailer
    Harold Hill, COO: “We’re still heav-
    ily exploring the markets here in
    the United States, but we’ve decid-
    ed to expand out.”

    A
    lexander the Great
    defeated the Persians,
    Hannibal marched ele-
    phants over the Alps and
    Napoleon invaded Russia.
    Imagine their reaction if you told them all
    they needed to conquer the world was the
    right blend of coffee beans.
    Although those famous leaders would
    have laughed at the idea, there’s no deny-
    ing the success Bad Ass Coffee Co. has
    had in establishing its territory, one
    store at a time.
    COO Harold Hill says the company has
    recently expanded its reach from its more
    than 50 stores in North America and
    Hawaii to Japan, Malaysia, South Korea,
    China and Taiwan. It’s also exploring the
    possibility of signing contracts for Dubai,
    United Arab Emirates, and Mexico.
    “We’ve expanded or at least plotted
    our goals heavier in the international mar-
    ket,” Hill says. “We’re still heavily explor-
    ing the markets here in the United States,
    but we’ve decided to expand out.”
    However, as many franchises know, it’s
    one thing to expect growth into new mar-
    kets, but quite another to actually accom-
    plish it. No matter what your growth strat-
    egy may be, the single greatest driver of
    growth is always the product.
    Fortunately for Bad Ass Coffee, Hill
    <<
    Bad Ass Coffee is one of the largest purveyors of Kona coffee with stores worldwide and plans for an Asian expansion. says, it has a product that’s hard to beat

    46 food and drink • fall 2008 • www.fooddrink-magazine.com

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