QUESTIONNAIRE

Personal Details: Name: Age: .. Gender: Address: Contact No

1. Are you brand conscious?

a. Yes

b. No

c. May be

2. Brand preference and awareness for nokia phones? a. 1Nokia b. Samsung c. Htc d. Micromax e. Sonyericsson f. Others..Please specify 3. Mind awareness for nokia phones? a. Nokia b. Samsung c. Htc d. Micromax e. Sonyericsson

Here 1 is high and 5 are low preference and awareness?

4. Factors influencing brand preference? a. Battery power b. Softwares / features c. Recommendation d. Othersplease specify display trust on the brad

5. Sources of awareness for nokia phones? a. Friends b. Family members c. Retailers recommendation d. Television e. Newspaper ads f. Magazine ads

6. Reasons for switching brand? a. Variety b. Advertisement c. Non-availability d. Price e. Packing/novelty/features

7. What schemes do you prefer? a. Price off b. Premium (Free gift) c. Discount coupons d. Services e. Others..please specify 8. hat are the general complaints that you face regarding nokia phones? a. Battery problems b. Network problem c. Services d. Non availability e. Others..please specify 9. In your family which age group gets most affected due to sales promotion schemes offered? a. Youngsters b. Adults c. Older people d. All

10. Can u recall any current advertisement of nokia phones? a. Yes b. No

11. Which network service prefer for your mobile phone? a. Airtel b. Reliance Idea c. Tata docomo d. other

12. which price bucket does your mobile fall? a. 3000-5000 b. 5001-7000 c. 7001-9000 d. 9001 and above

12 who influenced you to buy this brand? a. Friend b. Family membe. c. Advertisement

d. Dealer