Contact Personnel/Service Provider

Visible component of servuction model Contact personnel- employees other than the primary service provider who briefly interact with the customer. Eg: parking attendants, receptionists, and host and hostesses. Service providers are the primary providers of the core service Eg:waiter, dentist, physician and lecturer.

Air Asia vs MAS

Items Contact personnel Air Asia employees at counter service such as check in counter - Provide good service to customer MAS employees at counter service such as check in counter -Provide good service to customer

Service provider

steward and stewardess steward and stewardess Basic requirement: Basic requirement: happy and fun person proficiency in Bahasa inexhaustible smile and Malaysia and English boundless energy fluency in other language Humanity (added advantage) genuine interest to serve excellent health and people good sigh (not blind) fluent English and Bahasa pleasant personality Malaysia genuine passion in good communication skill customer service