Motivation using emotions

hope
Bank al habib uses hope and trust as an emotion for motivating customers to open their accounts and use the services of their bank.

Frustration
Children's get frustrated because of their short height and take no interest in their activities ,so complan foods limited motivated children's to use complan in order to be active and heighted.

Jealousy
Mobilink company get jealous of u fone company so they introduced packages which was a direct taunt to u fone packages.

Happiness
U fone company uses humor and joy in order to attract and motivate customers to use their connection

Fun
Engro Omore company uses fun and childish images to motivate children's to use their ice cream

Shame
Crack heel cream uses shame to motivate customers that if they wont use crack heel cream so they have to face shame and embarrassment.

Fun
Nestle uses fun to motivate children's to use their instant knorr product for appetizing.

There are some companies who motivate consumers through price cuts, incentives , implementing loyalty program , arising curiosity and enhancing perceived risk.

Motivate through money

cadbury limited company motivate consumers by Price cuts, specials, rebates and coupons Resulting sales may increase, but profits may not

Provide other incentives

1. jazz provides incentives e.g. 5 Rs /hr. 2. Pepsi provides Premiums, free products, contests and sweepstakes are designed to motivate consumers to purchase

The challenge of understanding consumer motivation

1. Reasons underlying consumer motivation are not always obvious 2. Research is necessary to discover real motivations behind behaviours 3. People dont always want to disclose real reasons for their actions 4. People dont always know why they do what they do unconscious motivation 5. Motivations change over time