Professional Documents
Culture Documents
INTRODUCTION
Established on october 1 2001 Sony ericsson mobile corporation ab is a joint venture between japanese consumers company sony corporation and the swedish telecommunication company ericsson to manufacture mobile phones . Head quarter: Hammersmith, London,United Kingdom The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector. Both companies have stopped making their own mobile phones
24-11-2011
SHAILESH KUMAR
VISION
Be the leading telecom service provider in India with global presence Create a customer focused organisation with excellence in customer care,sales and marketing
Leverage technology to provide affordable and innovative telecom .Services/products across customer segments
To experience the joy of advancing and applying technology for the benefits of the public
24-11-2011 SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
MISSION
Be the leading telecom service provider in India with global presence. Generating value for all stakeholders - employees, shareholders, vendors & business associates To explore International markets for Global presence Excellence in customer service-friendly, reliable, time bound, convenient and courteous service
Creating a customer focused organization with excellence in customer care, sales& marketing Developing a marketing and sales culture that is responsive to customer needs Becoming the most trusted, preferred and admired telecom brand
24-11-2011
SHAILESH KUMAR
THE-JOINT VENTURE
APRIL 2001: Sony Corporation and Telefonaktienboaget LM Ericsson signed a Memorandum
August 2001 : Sony Corporation and Telefonaktienboaget LM Ericsson announced the agreement on terms and conditions to merge their mobile phone Business subject to final approval by the board. September 2001 : Sony and Ericsson Board approved the mobile phone joint venture. The new name had been set, Sony Ericsson Mobile Communications AB SEMC receives the final approval of the European Commission and other regulatory authorities
24-11-2011
SHAILESH KUMAR
HISTORY
In the early nineties ericsson used to obtain chips from single source a philips in mexico In march 2000 a fire at the philips factory contamined the sterile factory Because of that ericsson was faced with serious shortage and its position was worse as production of current models and the launch of new was held up. Ericsson which has been in the cellular phones markets for decades and was the world no 3 cellular telephone handset maker was struggling with huge losses
24-11-2011
SHAILESH KUMAR
Key people
Howard Stringer (Chairman) Bert Nordberg (President) Rikko Sakaguchi (EVP) Kristian Tear (EVP) William A Glaser Jr (CFO)
Sony Ericsson Mobile Communication India Pvt., Ltd. operates as a GSM handset player in India. The company offers handsets by consolidating its presence in the music, imaging, and smartphone categories
Mr. P.Balaji Managing director and director Mr. Anil Sethi President and region hear of sony ericsson india Mr. Dick Komiyama President of Sony Ericsson Mobile Communications Mr. Sudhin Mathur
General Manager
20-11-2011
SHAILESH KUMAR
Mobile phones
PRODUCTS
Wireless systems
24-11-2011
SHAILESH KUMAR
Reduced number of products in the portfolio New R&D investment to support future portfolio development
20-11-2011
SHAILESH KUMAR
CORPORATE SOCIAL RESPONSIBILITY Sony ericssons believes in respect for human rights and in the ethical treatment of all employees Maintaining a sustainable environment Reducing environment impact Environmental technology Product recycling Battery recycling
sony ericsson announces new green heart portfolioand bold co2 emissions reductions targets
Company commits to 20% CO emissions reduction across internal operations by 2015 Additional commitment to reduce full life cycle CO emissions by 15% for all products by 2015
PGDM-I (A) SEMINAR-108
20-11-2011
SHAILESH KUMAR
Weakness:
Low effective Distribution Channels Less importance given to Promotional activities
SHAILESH KUMAR
Opportunities: Untapped Marketssuch as Rural markets More Demand for luxury products from high end user
Threats: Strong Competition from Nokia which as 59% share whereas Sony Ericsson has 8.1% share Competition from other small players in the market such as Samsung, Motorola etc. Entry of new competitors Change in technology such as introduction of iphone by Apple
SHAILESH KUMAR
PGDM-I (A) SEMINAR-108
24-11-2011
SUGGESTIONS
sony ericsson should reduce price
launch multimedia set in low price sony ericsson should improve the battery power& reduce weight of the set sony ericsson should improve after the sales service
24-11-2011
SHAILESH KUMAR
BIBLIOGRAPHY
Google.com www.sonyericsson.com Wikipedia www.sony.co.in www.scrid.com
24-11-2011
SHAILESH KUMAR