PROJECT REPORT ON CUSTOMERS AWARENESS AND PREFERENCES TOWARDS DIFFERENT POLICIES OF ING VYSYA LIFE INSURANCE

SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B&I) OF GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

UNDER THE SUPERVISION OF DR. KULDEEP K. CHANDEL SUBMITTED BY: VIVEK GOEL 01710601809 BBA(B&I)-3RD SEMESTER ANSAL INSITUTE OF TECHNOLOGY SECTOR-55, GURGAON GGSIP UNIVERSITY NEW DELHI

EVALUATION CERTIFICATE

This is to certify that the project titled Customers Awareness and Preferences Toward Different Policies Of ING VYSYA Life Insurance by Vivek Goel a student of BBA(B&I) of Ansal Institue of Technology affiliated to GGSIP University, Delhi has been examined by the following examiners

Internal Examiner

External Examiner

SUPERVISORS CERTIFICATE

This is to certify that the project titled Customers Awareness and Preferences Toward Different Policies Of ING VYSYA Life Insurance Submitted by a Vivek Goel of BBA(B&I) of Ansal Insitute Of Technology affiliated to GGSIP University, Delhi is original and authentic and has been carried out under my supervision and guidance

Signature Name Dr. Kuldeep K. Chandel Designation Asst. Professor

INDEX

Chapter no.

Topic

Page No.

Introduction Objective of study Scope of study

Literature Review

Research Methodology Research Deign Data Collection Methods/sources Sampling Plan

13

Data Analysis & Interpretations

20

Findings and Conclusion

33

Bibliography

35

Questionnaire

ACKNOWLEDGEMENT

In this fast growing world, everything is changing now and then. Today is the age of competition where every company is competing for its existence. This project is just a method to measure the pace of competition. There is always a sense of gratitude which one expresses to other for helpful and needy services which they render during all phase of life. I would also like to do the same and express my sincere gratitude to all those who have helped me to get this project work done. Finally I would like to thank Dr. Kuldeep K. Chandel (Project guide) who had helped me all the way in my project. It is through their co-operation and support that I was able to complete my project. VIVEK GOEL

CHAPTER 1 INTRODUCTION

CHAPTER 2 LITERATURE REVIEW

CHAPTER 3 RESEARCH METHODOLOGY

CHAPTER - 4 DATA ANALYSIS & INTERPRETATIONS

CHAPTER 5 FINDINS AND CONCLUSIONS

BIBLIOGRAPHY

QUESTIONNAIRE