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  • The Internet Ecosystem and Your Data

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    Denis Doeland
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    600 million people use social networks daily 347 million or 73% of European Internet users use social networks. 50% of social network users are connected to brands 58% of users of social networks have never had the opportunity to connect with a brand -- but would like to. 60% of brand employees would like to get help from their employer to share relevant content but don't get it Only 13% of employee receive any social media training.

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    The internet ecosystem and your data

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    600 million people use social networks daily 347 million or 73% of European Internet users use social networks. 50% of social network users are connected to brands 58% of users of social networks have never had the opportunity to connect with a brand -- but would like to. 60% of brand employees would like to get help from their employer to share relevant content but don't get it Only 13% of employee receive any social media training.

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    201 views14 pages

    The Internet Ecosystem and Your Data

    Uploaded by

    Denis Doeland
    600 million people use social networks daily 347 million or 73% of European Internet users use social networks. 50% of social network users are connected to brands 58% of users of social networks have never had the opportunity to connect with a brand -- but would like to. 60% of brand employees would like to get help from their employer to share relevant content but don't get it Only 13% of employee receive any social media training.

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    of 14

    INTRODUCTION ...

    Denis Doeland
    Management, Consultancy & Advice

    P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

    First a few facts and figures ...


    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    WORLD - INTERNET 2012 TILL TODAY ...


    STATISTICS USERS, NETWORKS, OS, DEVICES, ... (SOURCE: MARKETSHARE)

    2.3 billion people use the Internet Acces with: 92.5% Desktop, 7.2% Mobile (incl tablet) Desktop OS: 92.5% Windows, 6.5% Mac Mobile OS: 57% iOS, 18% Android, 2%Blackberry 1.2 billion people use Social Networks Visits: 7 bilion on Facebook, 182 milion on Twitter, 104 milion on Pinterest, 86 milion on LinkedIn, 64 milion on Google+

    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    SOCIALE NETWORKS STATISTICS ( : )


    SOURCE INSITE

    600 million people use social networks daily 347 million or 73% of European Internet users use social networks Western Europe lags behind North, Eastern and Southern Europe in social network penetration Emerging markets India and Brazil show highest awareness and penetration of social networks

    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    SOCIALE NETWORKS STATISTICS ( : )


    SOURCE INSITE

    50% of social network users are connected to brands 58% of users of social networks have never had the opportunity to connect with a brand but would like to People become a fan on Facebook because they actually like the product, not because of advertising Getting information about products and brands is driving membership of social networks People want more say in Brand product development 60% of Brand employees would like to get help from their employer to share relevant content but dont get it Only 13% of employee receive any social media training
    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    The layers of the Internet Ecosystem ...


    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    SEPERATE DATA AND FUNCTIONALITY ... DISTRIBUTION VIA UIS THROUGH OSS

    THINK IN LAYERS

    USER CONTROL AND INDEPENDENCY: DEVICE, TIME AND LOCATION AS A SERVICE YOU CAN NOT DETERMINE HOW THE USER USES YOUR SERVICE

    USER DISTRIBUTION DEVELOPER SOFTWARE SEARCH ENGINE

    AS A DEVELOPER OF A SERVICE YOU ARE DATA AND FUNCTIONALITY DISTRIBUTION VIA WEB-APPS, SOCIAL APPS, MOBILE APPS AND THIRD PARTIES VIA OPEN APIS

    PI A ITY AL M) ON TI CR C N T& FU TEN ON (C SE BA DATA IS THE VALUE OF A SERVICE, BRAND OR TA ORGANISATION DA


    FUNCTIONALITY OF THE DATA IS THE INTELLECTUAL PROPERTY

    OS

    UI &

    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    In fact you are part of ... A multi dimensional ecosystem ...


    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    Another important thing ... The Conversation triangle ...


    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    TALKING - LISTENING - ANALYZING

    CONVERSATION

    User

    publishing / talking

    following / listening

    Conversation

    Moderator

    Data
    analyzing / informing

    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    Make sure you capture all your data ... It is your gold not Facebooks or Twitters ...
    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    MONITORING & OPTIMIZATION

    MONITORING
    CONNECTIONS ACTIVITY DIALOGUE CONSUMPTION REVENUE VALUE

    CONTROLLED & TARGETED OPTIMIZATION


    PROMOTION
    IMPACT KEY TOPICS (BUZZ), RELATED THIRD PARTIES, COMPETITOR(S), EVENT(S), INDUSTRIES, WORLD RELATED TOPICS ACTIVITY PER NETWORK ETC ...

    CUSTOMER
    INSIGHTS

    COMMUNITY
    INSIGHTS

    MONETIZATION

    FOLLOWER(S), ACTIVE FAN(S), CONSUMER(S), CUSTOMER(S) (KEY) INFLUENCER(S) BUSINESS VALUE SEGMENTATION FOR
    TARGETED PROMOTION

    PORTFOLIO ENHANCED SEGMENTATION CROSS COMMUNITY MARKETING

    OVERLAP OF FANS OF RELATED THIRD PARTY

    NETWORK VALUE CUSTOMER VALUE COMMUNITY VALUE UPSELL/CROSS-SELL NEW BUSINESS MODELS

    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

    Questions, discussion, remarks ...


    (C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM

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