www.marketerdz.wordpress.

com

2012
Advertising by ipx
(english-arab google traduction)

N0ipx
Ipx
02/05/2012

Definition of advertising by about.com

Advertising is attempting to influence the buying behavior of your customers or

clients by providing a persuasive selling message about your products and/or services.
There are many different types of advertising that are effective for small businesses, from
traditional forms of advertising such as signage, yellow pages listings and newspaper
advertising through newer forms such as pay per click advertising on the Internet.
Technically, advertising is only one way of promoting your business, and you will want to be
sure that whatever form of advertising you choose fits in with your marketing plan and
overall marketing strategy.
Also Known As: Advertising is often confused with promotion, public relations, or
marketing.
Common Misspellings: advertizing
Examples:
For examples of advertising, see the Sponsored Links on any of the Small Business: Canada
pages.

Simple definition of advertising in

Marketing
Description or presentation of a product, idea, or organization, in order to induce individuals
to buy, support, or approve of it.

Types of advertising
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Television advertising / Music in advertising

Infomercials
An infomercial is a long-format television commercial, typically five minutes or
longer. The word "infomercial" is a portmanteau of the words "information" &
"commercial". The main objective in an infomercial is to create an impulse
purchase, so that the consumer sees the presentation and then immediately buys
the product through the advertised toll-free telephone number or website.
Infomercials describe, display, and often demonstrate products and their features,
and commonly have testimonials from consumers and industry professionals.

3.
4.

Radio advertising
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide
Web for the expressed purpose of delivering marketing messages to attract
customers.

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6.

Product placements
Press advertising
Press advertising describes advertising in a printed medium such as a newspaper,
magazine, or trade journal. This encompasses everything from media with a very
broad readership base, such as a major national newspaper or magazine, to more
narrowly targeted media such as local newspapers and trade journals on very
specialized topics.

7.

Billboard advertising
Billboards are large structures located in public places which display
advertisements to passing pedestrians and motorists.

8.

In-store advertising
In-store advertising is any advertisement placed in a retail store. It includes
placement of a product in visible locations in a store, such as at eye level, at the
ends of aisles and near checkout counters (aka POPPoint Of Purchase display),
eye-catching displays promoting a specific product, and advertisements in such
places as shopping carts and in-store video displays.

9.

Coffee cup advertising

Coffee cup advertising is any advertisement placed upon a coffee cup that is
distributed out of an office, caf, or drive-through coffee shop.

10. Street advertising

This type of advertising first came to prominence in the UK by Street Advertising
Services to create outdoor advertising on street furniture and pavements.

11. Celebrity branding :

This type of advertising focuses upon using celebrity power, fame, money,
popularity to gain recognition for their products and promote specific stores or
products. Advertisers often advertise their products, for example, when celebrities
share their favorite products or wear clothes by specific brands or designers.

The following are the steps involved in the process of advertising:

1. Step 1 - Briefing: the advertiser needs to brief about the product or the service
which has to be advertised and doing the SWOT analysis of the company and the
product.
2. Step 2 - Knowing the Objective: one should first know the objective or the purpose
of advertising. i.e. what message is to be delivered to the audience?

3. Step 3 - Research: this step involves finding out the market behavior, knowing the
competitors, what type of advertising they are using, what is the response of the
consumers, availability of the resources needed in the process, etc.
4. Step 4 - Target Audience: the next step is to identify the target consumers most
likely to buy the product. The target should be appropriately identified without any
confusion. For e.g. if the product is a health drink for growing kids, then the target
customers will be the parents who are going to buy it and not the kids who are going
to drink it.
5. Step 5 - Media Selection: now that the target audience is identified, one should
select an appropriate media for advertising so that the customers who are to be
informed about the product and are willing to buy are successfully reached.
6. Step 6 - Setting the Budget: then the advertising budget has to be planned so that
there is no short of funds or excess of funds during the process of advertising and also
there are no losses to the company.
7. Step 7 - Designing and Creating the Ad: first the design that is the outline of ad on
papers is made by the copywriters of the agency, then the actual creation of ad is
done with help of the art directors and the creative personnel of the agency.
8. Step 8 - Perfection: then the created ad is re-examined and the ad is redefined to
make it perfect to enter the market.
9. Step 9 - Place and Time of Ad: the next step is to decide where and when the ad
will be shown.
The place will be decided according to the target customers where the ad is most
visible clearly to them. The finalization of time on which the ad will be telecasted or
shown on the selected media will be done by the traffic department of the agency.
10. Step 10 - Execution: finally the advertise is released with perfect creation, perfect
placement and perfect timing in the market.
11. Step 11 - Performance: the last step is to judge the performance of the ad in terms of
the response from the customers, whether they are satisfied with the ad and the
product, did the ad reached all the targeted people, was the advertise capable enough
to compete with the other players, etc. Every point is studied properly and changes
are made, if any.


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