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Main problem :

In this case, the immediate problem is to solve the financial difficulties of the Pub. (sub) But this problem underlines the main problem of the Pub about their core business ! (not valuable) The main problem is about their business plan, and how they need to define a new strategy. Thus, they got financial problem because all their revenues comes from the weekend when dancing floor is open.

In this case, we understand the financial issue as a sub-problem of the main problem. In fact, The main problem of this Pub is about their incapacity to define their core business, or to implement new product inside their core Business. We can define their Core business as Dancing Floor Pub, because all the revenue from pub comes from the Weekend when dancing floor is open. To solve this problem they need to redefine their core strategy and implement new products such as Food.

(80-90prcent comes from dancing club with dancefloor open -) main problem)

Idea : profiting from changing new locale to implement new core business as food, and non alcool service during the week and still preserve dancing floor in weekend.

WHY WHY DIAGRAM Financial Problem Only dancefloor no other product (no many food product)

Cannot host other event (decoration)

decoration, facilities

Fall consumption, student more reasonable.

University advertising

New product(health, non alcool)

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