A broadly defined objective that an organization must achieve to make its strategy succeed.

Strategic objectives are, in general, externally focused and (according to the management guru Peter Drucker) fall into eight major classifications: (1) Market standing: desired share of the present and new markets; (2) Innovation: development of new goods and services, and of skills and methods required to supply them; (3) Human resources: selection and development of employees; (4) Financial resources: identification of the sources of capital and their use; (5) Physical resources: equipment and facilities and their use; (6) Productivity: efficient use of the resources relative to the output; (7) Social responsibility: awareness and responsiveness to the effects on the wider community of the stakeholders; (8) Profit requirements: achievement of measurable financial well-being and growth.

The objectives of a project should be "SMART." They should be:

S pecific: clear about what, where, when, and how the situation will be changed; M easurable: able to quantify the targets and benefits; A
chievable: able to attain the objectives (knowing the resources and capacities at the disposal of the community);

R ealistic: able to obtain the level of change reflected in the objective; and T ime bound: stating the time period in which they will each be accomplished.