MyParichay

TRANSFORMING RECRUITING AND HIRING THROUGH FACEBOOK

GOAL EVALUATE, DEVELOP AND EXECUTE A FACEBOOK STRATEGY TO

IMPROVE SOURCING AND STARTS BY ATTRACTING HIGHER NUMBER AND BETTER QUALITY CANDIDATES COMPLIMENTING EXISTING CHANNELS

LEVERAGE FACEBOOKS AND MYPARICHAYS TARGETED EMPLOYER BRANDING AND PROFESSIONAL CONNECTIONS
CAPABILITIES TO REDUCE FRICTION FOR THE RECRUITER TO CONNECT WITH ACTIVE AND PASSIVE CANDIDATES

INTERNET WILL CONTINUE TO GROW

POWER OF FACEBOOK
LinkedIn ( 10 Million)
14-17 yrs 0% 35-44 yrs 22% 35-44 yrs 8%

Facebook (40 million)

14-17 yrs 12%

18-24 yrs 36% 25-34 yrs 31%

25-34 yrs 42%

18-24 yrs 49%

Age
14-17 yrs 18-24 yrs

Facebook
4.8 mil 20 mil

LinkedIn
0.1 mil 3.6mil

25-34 yrs
35-44 yrs Total

12 mil
3.2 mil

4.2 mil
2.2 mil 10 mil

35 mil

FACEBOOK HAS 25 MILLION

MORE

PROFILES IN PRIME HIRING AGE THAN

1 out of every 2 internet user in India is on Facebook 50% log-in every day Spend 20 mins per day on Facebook They have 110 friends on an average Facebook is Free Facebook is open
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LINKEDIN

SOCIAL MEDIA IS CHANGING THE GAME.. Facebook has 10 X reach of Job Boards
25 lac active users* on Naukri 300 lac active users on Facebook
* Number of new resumes and number of modified resumes in the last 60 days. 200 NUMBER OF ACTIVE PROFILES INTEL AMD
BROADCOM CYPRESS TEXAS INSTRUMENT FREESCALE

300
IN LACS

NUMBER OF PROFILES

100

QUALCOMM

0
2007 2008 2009 2010 2011 427 JOB BOARD FACEBOOK

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TALENT LANDSCAPE
JOB BOARD CANDIDATES
EMPLOYEE/CANDIDATE REFERRAL

2ND LEVEL
CONNECTION

NO CONNECTION THIS LARGE PASSIVE SEGMENT. HAS BEEN HARD TARGET. Company MYPARICHAY

ACTIVE JOB SEEKERS OVER-MINED BY RECRUITERS.

MYPARICHAY JOBBOOK IS THE LARGEST JOB BOARD IN INDIA ON FACEBOOK WITH MORE JOBS THAN NAUKRI, MONSTER UNIQUE TECHNOLOGY ALLOWS RECRUITERS TO CONNECT WITH 30 MILLION PASSIVE CANDIDATES ON FACEBOOK.

LARGEST SOURCE OF QUALITY CANDIDATES.

EMPLOYEE MYPARICHAY DIGITZES YOUR EMPLOYEE REFERRAL PROCESS EMPOWERS EMPLOYEES TO REACH OUT TO THEIR SOCIAL NETWORK VIA INTRANET, FACEBOOK, EMAIL AND SMS. PROVEN PLATFORM TO INCREASE HIRES BY 50%

CANDIDATE REFERRAL AND EMPLOYEES FRIENDS ARE LARGE PASSIVE SEGMENT. HAS ALLOWS COST BEEN LABORIOUS EFFECTIVE, FOCUSED AND TARGET MARKETING FRUSTRATING TO TO ATTRACT AND CONNECT AND CONNECT WITH 30 SOURCE MILLION TALENT RECRUITER BASED ON MYPARICHAY DEMOGRAPHICS, CHANGES THAT. EMPLOYER,
EDUCATION

SKILLS

RIGHT TECHNOLOGY MATTERS

WHAT IS MYPARICHAY COMPANY PARICHAY

CREATES A CAREER MICROSITE ON FACEBOOK - POWERS YOUR FACEBOOK PAGE CAREER TAB. LAUNCHES YOUR PRESENCE ON TO FACEBOOK. ALLOWS YOU TO TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE ON MYPARICHAY AND FACEBOOK.

EMPLOYEE PARICHAY
AUTOMATES EMPLOYEE REFERRAL PROGRAM ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL SMA PROVEN TO INCREASE REFERRAL BY 50%

RECRUITER PARICHAY
ALLOWS RECRUITERS TO BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE FASHION. ALLOWS YOU TO TAKE JOB BOARD LEADS AND TAP INTO THEIR NETWORK IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE. INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.

DESIGN PRINCIPLES OF MYPARICHAY SOCIAL HIRING REFER AND GET REFERRED IN PRIVATE SECURE FASHION. APPLICATIONS PROFESSIONAL INFORMATION - FEATURE TO CAPTURE (SHAS) ARE BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCH
BUSINESS PEOPLE AND JOBS. APPLICATIONS COMMUNITY FEEDBACK ABILITY TO GET VALUABLE OPTIMIZED INFORMATION ABOUT THE JOB, COMPANY AND CANDIDATE FROM A TRUSTED TALENT COMMUNITY. FOR REFERRAL SIMPLE BUT POWERFUL RECRUITER BACKEND DRIVES AND SOCIAL RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER NETWORK CANDIDATES BY RELEVANCE AND AVAILABILITY. BASED NETWORK PORTABILITY - ENSURING CORPORATE IP AND SOURCING NETWORK IS PERSEVERED AND MIGRATED AND HIRING.

PRIVACY - ABILITY FOR INDIVIDUALS TO COMMUNICATE,

MUTUAL BENEFIT AND GOOD KARMA YOU HELP PEOPLE FIND JOBS AND GET CASH COMPENSATION.

TECHNOLOGY HIGHLIGHTS

1.Cloud (SaaS) Model Hosted at Amazon

Pre-configured recruiter and admin logins. Web based recruiter dashboard/mini ATS Employees can register through Facebook or the Web.

2.Secure and Private

All communication on facebook, web and sms between employees and their network are private. Secure logins for recruiters to manage jobs and referrals. Application and network security certified by third party for two large IT clients

3.Reporting, Tracking and Analytics

Track Employee participation, extended network propagation Track referrals and closure at job level, branch level Track sources of leads FB, SMS, Web, email Communicate, Track and manage referrals Secure logins for recruiters to manage jobs. Daily productivity reports
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MYPARICHAYS SOCIAL POWER OF REFERRALS

RECRUITER

RECRUITERS INVITE CANDIDATES TO JOIN THEIR NETWORK 500 CANDIDATE CONNECTIONS WHO CAN SUGGEST REFFERALS
CANDIDATE
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EXTENDED CANDIDATE REFERRAL CONNECTIONS

1.5 LAC = 500 X 300 MYPARICHAY CONNECTIONS CAN SUGGEST REFFERALS

RECRUITER

CANDIDATES FRIENDS

CANDIDATE
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RECRUITER NETWORK CANDIDATE REFERRAL CONNECTIONS

RECRUITERS CREATE AN INTRACOMPANY RECRUITER NETWORK

RECRUITER

RECRUITER

2 LAC PER RECRUITER EACH RECRUITER BRINGS 500 MORE TO THE REFERRAL NETWORK
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RECRUITERS CONNECT WITH EMPLOYEES

EACH RECRUITER INVITES 1,000 EMPLOYEES

RECRUITER

RECRUITER

3 LAC EMPLOYEE PARICHAY

100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000

CANDIDATES FRIENDS CANDIDATE

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MYPARICHAYS REFFERAL NETWORK

5 LAC REFFERAL CONNECTIONS PER RECRUITER

RECRUITER

RECRUITER

3 LAC EMPLOYEE PARICHAY

100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000

CANDIDATES FRIENDS CANDIDATE

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TALENT SOCIAL MARKETING SERVICES

DAILY POST UPDATES TO DRIVE ENGAGEMENT REPUTATION MANAGEMENT AND MONITORING SPAM MANAGEMENT CANDIDATE COMMUNITY BUILDING CONTENT BUILDING FACEBOOK AD MANAGEMENT MYPARICHAY COMMUNITY BUILDING
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MYPARICHAY VS. TRADITIONAL JOB BOARD

MyParichay POST JOBS CAPABILITY TO TARGET CANDIDATES BY GENDER, EXPERIENCE, EMPLOYER, TITLE, LOCATION RESUME SEARCH CANDIDATE CAN DIRECTLY CHAT WITH RECRUITERS JOB MICROSITE Y 30 MIL. FREE Y ACTIVE/PASSIVE NOT YET (JULY 12) Y FREE Y EXCLUSIVE Naukri Y 6 MIL. Y ACTIVE ONLY Y N Y CLUTTERED WITH OTHER EMPLOYERS

CANDIDATES CAN SHARE OR REFER CANDIDATES FROM JOB SITE

ABILITY TO BUILD AND MANAGE TALENT COMMUNITY FOR EVERGREEN JOBS ABILITY TO CONNECT & COMMUNICATE WITH TALENT COMMUNITY AND FRIENDS OF TALENT COMMUNITY RECRUITERS CAN BUILD CANDIDATE REFERRAL NETWORK RECRUITERS CAN BUILD INTRA-COMPANY RECRUITER NETWORK TO SHARE CANDIDATE POOL RECRUITERS CAN CONNECT WITH FRIENDS OF THEIR REFERRAL NETWORK SOFTWARE RECOMMENDS POSSIBLE CANDIDATES WHO CAN PROVIDE QUALITY REFERRALS

Y FREE
Y FREE Y FREE Y Y FREE Y FREE Y

N
N NO NO NO NO

RECRUITERS CAN INVITE EMPLOYEES TO EXPAND THEIR REFFERAL NETWORK

NO

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APPROACH 1. EVALUATE 2. IMPROVE AND INNOVATE 3. INTEGRATE WITH WORKFLOW

SOURCE & ATTRACT

INFORM & INSPIRE

PROCESS , ENGAGE & VERIFY

HIRE

Job Board Career Site Employees Ads/Job Fairs LinkedIn Twitter

Career Site Consultants Recruiters

Phone Email ATS Background Check

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