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MAKING THE CASE

FOR THE SOCIAL SCIENCES

MANAGEMENT

Putting innovation at the heart of global businesses

PROFESSOR JULIAN BIRKINSHAW


Professor of Strategy and Entrepreneurship The London Business School

Innovation in Global Business


Professor Julian Birkinshaw
London Business School Academy of Social Sciences Presentation June 18th 2012

Copyright Julian Birkinshaw 2011

Fundament alInsights from Economics, Sociology, Psychology

Business School Research

Challenges and needs of the business community

Copyright Julian Birkinshaw 2011

Tatas Innovation Challenge

Copyright Julian Birkinshaw 2011

Making an organisation more innovative not as easy as it sounds

Copyright Julian Birkinshaw 2011

Two useful tools


The Innovation Value Chain: Where is your weakest link? The Innovation Context Survey: How much direction, space and support are managers giving their individual employees to help them try new ideas?
Copyright Julian Birkinshaw 2011

MAKING THE CASE


FOR THE SOCIAL SCIENCES

MANAGEMENT