Questionnaire

1. Do you buy ice cream? [ ] Yes [ ] No

2. Do you prefer branded ice cream or local ice cream? [ ] Branded [ ] Local

3. If branded, which are the brands that you are aware of available in the market? [ [ ] Havmor ] Amul [ [ ] Vadilal ] Other (please specify)

4. How often do you eat ice cream? [ [ ] Everyday ] Rarely [ [ ] 2-5 times a week ] When the weather is hot

5. How many Rs. You spend for purchase of ice cream for per month? [ [ ] 100 or less ] 1001<5000 [ [ ] 101<1000 ] 5001 or more

6. What is your favorite ice cream flavor? [ [ [ ] Vanilla ] Strawberry ] Butter Scotch [ [ [ ] Chocolate ] Fruit Flavors ] Other (Please specify)

7. What do you prefer to have your ice cream in/with? [ [ ] Cup ] Family pack [ [ ] Cone ] Other (Please specify)

8. What makes you buy an ice cream? (please only choose one option) [ [ [ 9. ] Flavor (Taste) ] Brand Name [ [ ] Price ] Other (please specify)

] Impulse Purchase (unplanned/spontaneous buying)

Which factor is preferable while purchasing ice cream? ( Please give rank 1 to 5, 1=most preferred, 5=least preferred) [ [ [ [ [ ] Price ] Quality/Flavor ] Packaging ] Brand ] Service

10. Do you prefer choosing your ice cream from a menu or from display? [ ] Menu [ ] Display

11. Would you be interested in promotional offers in an ice cream shop? (if no, please go to question 14) [ ] Yes [ ] No

12. If yes, what kind of promotions would most appeal to you as a consumer? (please choose one option) [ [ [ ] Buy 1 get 1free ] Discount offers! 25% off ] Other (please specify)

13. Does an advertisement affect to your buying decision? [ ] Yes [ ] No

14. Which type of promotional adverts catch your eye? [ [ [ ] Billboards ] Magazine Adverts ] Newspaper Adverts [ [ ] Posters in outlet stores ] other (Please specify)

15. Where do you normally buy ice cream? [ [ ] Cinema ] Mall [ [ ] Branded Shop ] Other (Please specify)

16. What items would you like sold in an ice cream shop? (Please give rank 1 to 5, 1=Most preferred, 5=Least preferred) [ [ [ [ [ ] Chocolates ] Cakes/Cookies ] Hot Beverages ] Cold Beverages ] Sweets

17. According to you, what things are needed to provide a good service to the customers? (Please give rank 1 to 5, 1=Highly satisfied, 5=Highly dissatisfied) [ [ [ [ [ ] Good customer service ] Cleanliness ] Quality of the products ] Ambience ] Attendance (how quick your order is taken etc..

Personal details:1. Name:2. Age:[ [ ] 10 or below ] 31<60 [ [ ] 11<30 ] 61 or above

3. Gender:[ ] Male [ ] Female

4. Occupation:[ [ [ ] Student ] Housewife ] Others [ [ ] Businessman ] Profession

5. Annual Income:[ [ [ ] 50000 or below ] 100001<500000 ] 1000001 or above [ [ ] 50001<100000 ] 500001<1000000

6. Area:-