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: Bandura

Albert Bandura

Social learning theory Social Cognitive Theory

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: Bandura

Albert Bandura ( )
4 2468 (1925) . Mundare Alberta
Yucon

(University of British Columbia)

3
(University of Iowa)

(Virginia Verne)
2 Carol Mary 1951 1952
Stanford ( )

1951 1952
Stanford ( )
. Bandura Intern Post doctor Wichita Guidance Center Virginia Supervisor

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: Bandura

. Bandura Stanford 1953

publish or perish
. Bandura 1964 1969-70 1976-77
David Starr Jordan Professor of Social Sciences in Psychology
Stanford (Stanford University) California

. Bandura . Robert Searss

(Indemnificatory learning) . Bandura
social learning Richard Walters
Aggression:
A Social Learning Analysis (1973) . Bandura

. Bandura

Social Learning and Personality Development 1963 Principles of Behavior Modification 1969
Social Learning Theory 1977

1980 . Bandura Social cognitive theory

Social cognitive theory
Agentic perspective


Social Foundations of
Thought and Action: A Social Cognitive Theory (1986) (Social
Learning Theory)

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: Bandura

. Bandura
. Bandura




. Bandura

. Bandura



. Bandura
13
10

(American Psychological Association APA) 1974 Award for Distinguished Scientific Contribution to
Psychology American Psychological Foundation 1980

. Bandura ANOVA, Sierra

California
. Bandura San Francisco Opera Bay Area (
) Napa Sonoma ( California)
. Bandura Andy Tim

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: Bandura

18 (Augusta Comte, 1798-1875)
3
(Theological) (Metaphysical) (Positivistic)


(Metaphysical)
3

( )

20
(Triplett 1897) 2
( ) 10
(Ross)
(McDougall, 1908)

1930

(Lewin)

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? ? ?
?





(. PC 263: . : , 2542, 8-10)

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2 1) 2)



3

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3

(Hypothesis)

. .
. . .
.





(. PC 263: . : , 2542, 10-12)

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Social Cognition

(Bandura, 1971)

(Bandura, 1969)
(Bandura, 1969)

Triadic reciprocal determinism

(Bandura, 1986)

(Bandura, 1978)
(Bandura, 1986)

Cognitive



(Bandura, 1971)


(Anticipated outcome) (Bandura, 1971)

(Expectancy)

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: Bandura

(External
reinforcement) Observational learning



(Bandura, 1971)

( () . . : , 2546, 388-389)

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: Bandura

Bandura
Bandura

Bandura

performance
Bandura
( Acquired)
Bandura

Bandura

(Social Cognitive Learning Theory)

(Stanford)
(Bandura 1963)
(Interact)
(1969, 1971)
(Social Learning Theory)
(Social Cognitive Learning Theory)

(Encoding)
(meta cognitive)
Bandura, 1986 (Cognitive Processes)

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: Bandura

1.

B = (Behavior)
P = (Person) ( )
E = (Environment)

2. (Learning) (Performance)

3
2.1
2.2
2.3
3.

()

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: Bandura

3
3
( Bandura, 1989)
PB

E P






BE

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: Bandura

1.


2.


3.

Bandura

Bandura 3
1. (Observational Learning Modeling)
2. (Self-Regulation)
3.(Self-Efficacy)

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: Bandura

(Observational Learning Modeling)

Modeling

(Bandura, Ross & Ross, 1963a) 2
Bussey Bandura (1984)
Self-esteem
(Bandura & Watters, 1963)

(Rosenbaum & Tucker, 1952)

(Grusect & Mischel, 1966)



Vicarious reinforcement
Babo doll (Control group)
(Experimental group)

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(Dependent variable)
Bobo doll















Berkowitz (1962)

( () . . : , 2546, 390-391)
(Bandura)
(Interact)
(Observational
Learning) (Modeling)

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: Bandura

.. 1960



(Bandura, Ross&Roos, 1961)
3

(Tinker Toys)
1 10




(Mean)

(1963)

(Bandura & Men love, 1968)

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: Bandura

105

()

3
1 35
2 35
3 35

3
1 3

( . : . : , 2545, 54)

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: Bandura

2
(Acquisition) 2 (Performance)

2
1

3 2

3 (Cognitive
Processes)
(Performance)

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: Bandura

(Bandura, 1977)
4
1. (Attention)
2. (Retention)
3. (Reproduction)
4. (Motivation)
3

1. (Attention Process)



(High Status) (High Competence)

(Self-Esteem)

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: Bandura

2. (Retention Process)




(Visual Imagery) (Verbal Coding)

3. (Reproduction Process)
(Transform) (Visual Image)
(Verbal Coding)

(Cognitive Process)
(Reproduction)

(Correcting Feedback)

4. (Motivation Process)
(1965, 1982)

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: Bandura

(Skinner) (Operant
Conditioning)

1. (Attention)

2.
3.
4. (Criteria)

(Bandura, 1973) 5 3






10
10
2
() ()
()

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: Bandura

10

()

( . : . : , 2546, 54)

(1977)

(Prosocial Behavior)
(Antisocial Behavior)

2

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: Bandura

(Self-Regulation)


(Consequences) (1977)





(Realistic)
(Kalory,
1977)
(Self-Reinforcement) (Bandura, 1982)
Bandura
Bandura
3
1. (Self observation)

4
1.1 ,
1.2
1.3
1.4
2
1.
2.
Bandura

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: Bandura

Bandura

2. (Judgment Process)

2.1
2.2
2.3 ,,
2.4
3. (Self-Reaction)

( . : . : , 54- 57)

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: Bandura

(Self-Efficacy)
Bandura Bandura
(Efficacy Expectation)
(Bandura, 1977) Bandura
(1986) (Perceived Self-Efficacy)
Bandura

Bandura 2
2

Bandura


(Evans, 1989)
( . : . : , 57)

(Outcome Expectation) Bandura (1997)

( Bandura, 1977)

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: Bandura

6
6

6
6
( . : . : , 58)

(Bandura, 1978)

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: Bandura

Bandura (Bandura, 1978) 4 (Evans, 1989)

1. (Mastery Experiences) Bandura

2. (Modeling)

(Kazdin,
1974)
3. (Verbal Persuasion)
Bandura
(Evans, 1989)


4. (Emotional Arousal)

( . : . : , 59-60)

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: Bandura

(1973)

Commercial

Sesame Street





(Bandura, 1973)
( () . . : , 2546, 391)

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: Bandura

Social Cognitive


Social Cognitive
(Selfreinforcement)
Cognitive

Social Cognitive


(reinforcement) (discrimination) (generalization)
(extinction) Cognitive Concept






Social Cognitive



( () . . : , 2546, 399)

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: Bandura

1.

2.

3. (Self- Concept) (Self-image)

( . : . : , 2546, 77)
4.

(Craig, 1978)
5.

6. (Phobia)

( . . . 349-350)
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: Bandura

( () . . : , 2546, 399-400)

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: Bandura

Bandura

2
1.

2.

Social learning theory (A. Bandura)

Social learning theory

1. (Attention) (
) (
)
2. (Retention)
5
3. (Motor reproduction)

4. (Motivation)

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: Bandura

Miller & Dollard (1941)

Social learning theory

1.


2.

3.

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: Bandura

References:
() . . : , 2546,
. PC 263: . : , 2542
. . .
. : . : , 2545
. : . :
. : . : , 2546
Bandura, A. & Walters, R. (1963). Social Learning and Personality Development. New York: Holt, Rinehart & Winston.
Bandura, A. Grusec, J.E., & Men Love, F.L.(1967). Vicarious extinction of avoidance behavior. Journal of Personality and
Social Psychology
Bandura, A. & Perl off, B. (1967). Relative efficacy of Self-monitored and externally imposed reinforcement systems.
Journal of Personality and Social Psychology
Bandura, A. & Men Love, F.L.(1968). Factors determining Vicarious extinction of avoidance behavior through symbolic
Modeling. Journal of Personality and Social Psychology
Bandura, A. (1969). Principles of Behavior Modification. New York: Holt, Rinehart & Winston.
Bandura, A. (1973). Aggression: A Social Learning Analysis. Englewood Cliffs, NJ: Prentice-Hall
Bandura, A. (1977). Social Learning theory. Englewood Cliffs, NJ: Prentice-Hall
Bandura, A. (1978). The self-system in reciprocal determinism. American Psychologist
Bandura, A. (1986). Social Foundations of Thought and Action. Englewood Cliffs, NJ: Prentice-Hall
Bandura, A. (1989). Social cognitive theory. Annals of Child Development
Bandura, A. (1993). Perceived self-efficacy in cognitive development and functioning. Educational Psychologist
Bandura, A. (1971). Social Learning Theory. New York: General Learning Press.
Miller, N. & Dollard, J. (1941). Social Learning and Imitation. New Haven, NJ: Yale University Press
http://cafethai.tripod.com/theory-0112.htm

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