MAP INTERNATIONAL PARTNERS WITH CROWN & CALIBER TO RAISE FUNDS FOR CHILDREN IN DEVELOPING NATIONS

Funds Raised Will Be Used To Procure Medicines

ATLANTA (July 13, 2012) MAP International is partnering with Crown & Caliber in a fundraising effort to provide medicines to children in some of the worlds least developed countries. Crown & Caliber, the nations premier purchaser of high-end luxury timepieces, will be donating to MAP International a portion of the proceeds of each timepiece it buys from customers. For its part, MAP International will use the funds to procure and distribute antibiotics, deworming treatments and dehydration-based treatments to help those in need. The unique cause-marketing relationship, entitled, Buying Time, is designed to make each minute count. With each watch sold to Crown & Caliber, customers will be provided with cash compensation while also buying time for 12 children who will receive essential medical treatments through MAPs global partnerships with medical organizations.

"Buying high-end luxury watches may be our business, but our passion is buying time for children who are at risk of dying without immediate medical assistance," said Joy Glaze, Marketing Director at Crown & Caliber. We are excited that we can use an item that measures time, to give time. Our entire team is proud to be working with MAP International to contribute what we can to aid in this critical effort. Additionally, beginning July 13 and continuing through the end of the month, Crown & Caliber is running a special Z-Pak promotion to further assist in MAPs efforts. For every social share of the link to Crown & Calibers Our Movement webpage, the company will donate a Z-Pak to MAP International. The campaign will further Crown & Calibers personal contribution to MAP while simultaneously building awareness for the charity. MAP International is recognized by many charitable watchdog groups including Charity Navigator, which recently ranked MAP #1 on its list of 10 of the Best Charities Everyone Has Heard Of. According to Charity Navigators website, these charities adhere to good governance and other best practices that minimize the chance of unethical activities and that they execute their missions in a fiscally responsible way. We thank the people at Crown & Caliber for their generous donation of funds and also for helping build awareness in the important work we do, said Scott Walters, Chief Development Officer of MAP. From the start, it was obvious that Crown & Caliber wanted to incorporate a corporate social responsibility program within its business model. We are pleased with the efforts of the team in developing a transparent program. MAP International is a global Christian health organization that for the past 55 years has partnered with people living in conditions of poverty to save lives and develop healthier families and communities. Recognized for its

With an extensive global procurement and logistics network, MAP Intl is unrivaled in its ability to get vital medicines and critical supplies into the hands of health professionals serving people in the worlds poorest communities.

99% efficiency rating, MAP responds to the needs of those it serves by providing medicines, preventing disease and promoting health to create real hope and lasting change. Crown & Calibers corporate headquarters is located in Atlanta, GA. The organization is venture backed by the Atlanta based private equity firm Powell Growth Capital, LLC. CONTACT: Scott Walters; Chief Development Officer, MAP International; 404-492-7712; swalters@map.org Donna Heimerich; Director of Sales & Business Development, Crown & Caliber; 800-514-3750; info@crownandcaliber.com