Tourism Organizations

World Tourism Geography and Culture

Public Sector
Marketing the country or area as a tourist destination Developing and managing major tourist attractions Providing and operating infrastructure that is required by tourism, including transport network Organizing international events and festivals

Public Sector

Linking tourism to rural development, regional policy and urban regeneration Stimulating tourism demand Encouraging private-sector investment-financial and non-financial incentives Using planning controls to protect the natural and built environment Collecting and disseminating market research data Levying local taxes on tourists

Private Sector
Includes the provision of an enormous variety of facilities and services Some of these businesses providing these services are locally owned and operated Some are small family-run enterprises, while other are large corporations

Private Sector (Important Points)

1. The attraction of a destination arises from a
mix of resources and services. Without such a mix, place will not work as a destination. Mix varies from one place to another, and this variation gives each destination its individual character 2. Tourism must compete with other industries for the use of a destinations resources

Private Sector (Important Points)

3. The commercial tourist industry is mainly involved in, and profits from, the provision of transport, hospitality and support services but it is dependent on destination resources which constitute its basic capital Tourism is an unusual industry because it depends on the use resources which it does not own.

Four Distinct Sets of Resources

1. Resources owned by the tourism industry Designed to attract visitors 2. Free resources Generally no defined rights of ownership Includes the most familiar tourism resources Not traded directly through the market, and can be used by anyone without payment

Four Distinct Sets of Resources

3. Publicly owned resources Destination infrastructure Elements that contribute to a destinations ambience 4. Resources owned by organizations outside the tourism industry Fundamental to a destinations attraction, however, it may not be mainly in the business of tourism

International Organizations

WTO - World Tourism Organization

is the most widely recognized and the leading international organization in the field of travel and tourism today it serves as a global forum for tourism policy issues and a practical source of tourism knowhow it is an official specialized agency of the United Nations and has the objective of promoting and developing tourism worldwide

International Organizations

WTTC - World Travel and Tourism Council

is the forum for global business leaders in travel and tourism is the only body representing the private sector in all parts of the industry worldwide The mission of the council is to raise awareness of the economic and social contribution of travel and tourism and to work with governments on policies that unlock the industrys potential to create jobs and generate prosperity

International Organizations

IATA - International Air Transportation Association

is the global organization for virtually all the international air carriers the principal function of IATA is to safely facilitate the movement of persons and goods from any point on the world air network to any other by any combination of routes is a valuable information source on the world airline industry

International Organizations

ICAO - International Civil Aviation Organization

is an organization of governments joined to promote civil aviation on a worldwide scale This organization has adopted a plan Guiding Civil Aviation into the 21st Century to deal more effectively with the constantly evolving challenges facing civil aviation, particularly in the area of flight safety

International Organizations
WB - World Bank OECD - Organization for Economic Cooperation and Development

promote policies designed to achieve the highest sustainable economic growth and employment , contribute to sound economic expansion in members as well as nonmembers, contribute to the expansion of world trade

International Organizations

PATA - Pacific Asia Travel Association

Its work has been to promote tourism through programs of research, development, education and marketing

Domestic Organizations

Department of Tourism
Is the national governments organization overseeing the countrys tourism industry. Is headed by a secretary with cabinet rank, (3) undersecretaries and (1) assistant secretary
(1) assistant secretary for Internal affairs (3) undersecretaries

for Tourism Promotions for Tourism Services and Regional Offices for Planning, Product Development and Coordination

Attached organizations of DOT

The attached agencies and corporations of the Department include: Tourism Infrastructure and Enterprise Zone Authority (TIEZA) (formerly Philippine Tourism Authority (PTA)) Duty Free Philippines Corporation (DFPC)

Attached organizations of DOT

Tourism Promotions Board (formerly Philippine Convention and Visitors Corporation (PCVC)) Intramuros Administration (IA) National Parks Development Committee (NPDC) Nayong Pilipino Foundation (NPF) Philippine Retirement Authority (PRA) Philippine Commission on Sports Scuba Diving (PCSSD)

Domestic Organizations

The Tourism Promotions Board is an attached agency of the Department of Tourism (formerly PCVC)
- which is primarily responsible for implementing an integrated domestic and international promotions - marketing program for the Philippines as a tourism destination as well as for tourism investments

Tourism Projects

Visit Islands Philippines 1994 Miss Universe Beauty Pageant 1994 Florikultura '98 - international horticulture exhibition Expo Pilipino 1998 - Philippine Centennial International Exposition 1998 Philippine Centennial Celebrations World Exposition 2002 Manila (cancelled due to financial problems of the government) [1] Visit Philippines 2003 WOW (World Of Wonders) Philippines "Pilipinas Kay Ganda" slogan and campaign 2010[1] It's More Fun in the Philippines!

Domestic Organizations

TIEZA Tourism Infrastructure and Enterprise Zone Authority - The TIEZA is envisioned to be the

recognized leader and authority in tourism development at par with international standards, responsive to cultural, environmental and social concerns that will generate investments, foreign exchange and employment to mold an enhanced sense of national pride for all Filipinos.

Domestic Organizations
MISSION: - to attract investments on tourism development undertakings through effective management of TEZs (Tourism Enterprise Zone), effective service delivery, and - to continue to pioneer, develop and improve tourism destination through a more expansive private sector participation and aggressive pursuit of tourism infrastructure development.

Domestic Organizations

LGU Local Government Unit

Local Government Code of 1991 - for municipalities and for chartered cities

Regulate the establishment, operation and maintenance of cafes, restaurants, beerhouses, hotels, motels, inns, pension houses, lodging houses, and other similar establishments, including tourist guides and transports

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