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and textiles

fashion and textiles 2011


books journals online

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CONTENTS
Major Reference Reference Teaching Texts Fairchild Books Introduction to Fashion Fashion Business Merchandising Retailing Design Construction, Fitting and Patternmaking Draping Tailoring Textiles Illustrating Professional Development A&C Black A B-D D E F-G G-H H I I I J K-L 9-10 10 11-13 13-14 15-16 17 1-2 3 4-A

How to order:
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Please Note: Fairchild Books can only be purchased from Berg by those residing outside North America. While Berg endeavours to ensure that all prices, publication dates and other details in this catalogue are correct on going to press, they are subject to revision without further notice.

Fashion History Global Fashion Fashion and Culture Textiles Journals Index

Head Office: Berg Publishers 1st Floor Angel Court, 81 St Clements Street, Oxford, OX4 1AW, United Kingdom Tel: +44 (0)1865 245 104 Fax: +44 (0)1865 791 165
Berg is the imprint of Oxford International Publishers Ltd. Registered in England: 3143617. Front Cover: A model presents a creation by Japanese designer Dai Fujiwara for Issey Miyake during the autumn/winter 2009 ready-to-wear collection show in Paris, on March 6, 2009. FRANCOIS GUILLOT/AFP/Getty Images.

MAJOR RefeRence

Berg Encyclopedia of World Dress and Fashion


Ten-volume set
editor-in-chief: Joanne B. Eicher
Winner of the 2011 Dartmouth Medal for Outstanding Reference
Features c.760 in-depth original articles on countries, themes, cultural groups, and dress types Contributions from over 600 international experts across a wide range of disciplines Includes over 2,000 images, many of which are rare or previously unpublished Special articles on sources and evidence for each major geographical area, and Snapshot articles featuring illuminating examples and case studies

A valuable resource for anyone interested in fashion and dress Booklist

Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota.


July 2010 6,000pp 280 x 210 mm 2,000 bw illus HB 978 1 84788 104 5 1,250

BERG FASHION LIBRARY


The Berg Encyclopedia of World Dress and Fashion is also available online as part of the Berg fashion Library, a fully cross-searchable portal offering an expanding range of essential resources, including: an e-book collection; an image bank with 1,600 images from the Victoria & Albert Museums internationally-renowned fashion collection; additional reference resources; and cross-searchable functionality with Berg journals. Please contact Oxford University Press at onlinesubscriptions@oup. com (outside Americas) or oxfordonline@oup.com (Americas) for subscription information or a free trial for your institution.

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MAJOR RefeRence

Textiles
Critical and Primary Sources
edited by Catherine Harper
Textiles: Critical and Primary Sources is a major multi-volume reference work that draws together eighty seminal texts on textiles. Textile culture stretches geographic, historical, methodological and disciplinary boundaries, and defies chronological ordering. The contents are therefore gathered into four thematic collections dealing with history and curation; production and sustainability; science and technology; and identity, each supported by an introductory editorial essay that serves to critique and supplement each textual collection and theme. Textiles: Critical and Primary Sources is a key scholarly resource for any researchers involved in the study of textiles, as well as associated subjects, including studies in dress, costume and fashion; feminism and gender; art, design and cultural history; and sociology and anthropology.

NEW

Catherine Harper is Head of the School of Architecture and Design at the University of Brighton.
January 2012 1,600pp 244 x 172 mm 4 VOLUME HB SET 978 0 85785 035 5 495/$895

CONTENTS SUMMARY
Volume 1: History/Curation Volume 2: Production (including Sustainability) Volume 3: Science and Technology Volume 4: Identity

Special introductory offer: 495/$895 when you order by 30 April 2012 Price from 1 May 2012: 550/$995

Fashion

Critical and Primary Sources


edited by Peter McNeil
February 2009 1,632pp 244 x 172 mm 4 VOL HB SET 978 1 84788 292 9 550.00/$1,095.00

This excellent, accessible introduction to many of the most important trends in modern fashion studies will serve as an invaluable research tool. Choice
Peter McNeil is Professor of Design History at the University of Technology, Sydney, and Professor of Fashion Studies at Stockholm University.

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RefeRence

The Berg Companion to Fashion


edited by Valerie Steele

An essential reference for students, curators and scholars of fashion, cultural studies, and the expanding range of disciplines that see fashion as imbued with meaning far beyond the material. Over 300 in-depth entries covering designers, articles of clothing, key concepts and styles. Edited and introduced by the astute fashion historian Valerie Steele, described by The Washington Post as one of fashions brainiest women.

This handy volume is a one-stop reference for anyone interested in fashion its meaning, history and theory. from Avedon to codpiece, Dandyism to the G-String, Japanese fashion to Subcultures, Trickle down to Zoot Suit, The Berg Companion to Fashion provides a comprehensive overview of this most fascinating of topics and will serve as the benchmark guide to the subject for many years to come.

Valerie Steele is Director and Chief Curator of The Museum at the Fashion Institute of Technology (MFIT), New York, and Editor-in-Chief of fashion Theory: The Journal of Dress, Body & culture (Berg). She is the author of numerous books on fashion.
September 2010 800pp 244 x 189 mm 150 bw illus and 32pp colour PB 978 1 84788 563 0 29.99/$49.95 HB 978 1 84788 592 0 75.00/$140.00

The Dictionary of Fashion History


Valerie Cumming, C. W. Cunnington and P. E. Cunnington

A welcome, needed update of an early landmark dictionary on dress; a must have for all who care about the A to Z of fashion.
Joanne B. Eicher, Regents Professor emerita at the University of Minnesota

The new dictionary is once again ready to prove itself a trustworthy guide and companion to all those interested in the absorbing study of clothing.
Ann Saunders, editor, Costume (1967-2007)

first published in 1960, A Dictionary of English Costume by c. W. and P. e. cunnington, and charles Beard, was monumental in scope, providing a comprehensive catalogue of fashion terms from 900 to 1900. The Dictionary of Fashion History completely updates this landmark work to bring it up to the present day. Valerie Cumming is formerly Chairman, The Costume Society (2004-2009), and Deputy Director and Chief Curator, Museum of London.
September 2010 320pp 244 x 189 mm 75 bw illus PB 978 1 84788 533 3 17.99/$29.95 HB 978 1 84788 534 0 55.00/$99.95

E-IND 978 1 84788 738 2 17.99/$29.95

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TeAchinG TexTS

The Fashion Reader


Second Edition
edited by Linda Welters and Abby Lillethun
Praise for the first edition: A panoramic collection of current and classic texts and an excellent introduction to fashion . . . from history, cultural identity, gender, through to the business, economics, manufacturing and marketing of fashion.
Pammi Sinha, University of Manchester

NEW EDITION

Historically informed and critically integrated, The Fashion Reader sheds fresh light on key concepts in fashion studies: time, space/place, identity, and globalization.
Susan Kaiser, University of california at Davis The Fashion Reader is designed for students, scholars, and anyone interested in contemporary fashion. The book brings together the key writings on the subject, covering the history, culture, and business of fashion. The extracts are drawn from a wide range of sources books, professional and academic journals, magazines, interviews and exhibition catalogues. each section is specially introduced and concludes with guides to further reading.

CONTENTS SUMMARY
Introduction A Brief History of Fashion Fashion Theory Psychology of Fashion Fashion & Identity Fashion: Space & Place Ethnicity, Culture & Dress Politics of Fashion Fashion & the Body Fashion & Art Fashion, Media & Communication High/Low: From Haute Couture to the Street Design & Manufacture Marketing & Merchandising The Fashion Business & Global Economics Sustainability & Fashion Future of Fashion Bibliography Index

Covers all aspects of fashion, from history to theory, from politics to psychology, from design to merchandising Students are given further support with a wealth of images as well as Guides to Further Reading and Questions

Linda Welters is Professor of Fashion Merchandising and Design at the University of Rhode Island. Abby Lillethun is Associate Professor in the Department of Art and Design at Montclair State University.
February 2011 736pp 244 x 189 mm 100 bw illus PB 978 1 84788 589 0 24.99/$44.95 HB 978 1 84788 590 6 75.00/$129.95

New to this edition:


All sections revised and updated 7 new sections on Psychology, Sustainability, Communications, Design, Ethnicity, Merchandising and the Fashion Business New essays covering fashion history from Antiquity to the Renaissance Twice as many illustrations Expanded by a third (120pp)

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Fashion Trends
Analysis and Forecasting
Eundeok Kim, Ann Marie Fiore and Hyejeong Kim

Fashion Trends covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design. Eundeok Kim is an Associate Professor in the Department of Retail Merchandising and Product Development at florida State University. Ann Marie Fiore is Professor in the Department of Apparel educational Studies and hospitality Management at iowa State University. Hyejeong Kim is an Assistant Professor in the Department of consumer Affairs at Auburn University.
September 2011 192pp 244 x 172 mm 35 bw illus PB 978 1 84788 293 6 17.99/$29.95 HB 978 1 84788 294 3 55.00/$99.95 Series: Understanding Fashion

NEW

Fashion and the Consumer

Jennifer Yurchisin and Kim K. P. Johnson

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with a historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. it concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, as well as summary sections, a listing of key terms, questions for discussion, and assignments for class use. This book will be of interest to students on a variety of courses studying consumer behaviour. Jennifer Yurchisin is Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro. Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.
October 2010 224pages 244 x 172 mm 32 bw illus PB 978 1 84520 798 4 17.99/$29.95 HB 978 1 84520 797 7 55.00/$99.95 Series: Understanding Fashion

BESTSELLERS Fashion
The Key Concepts
Jennifer Craik August 2009 396pp 244 x 189 mm 135 bw illus PB 978 1 84520 452 5 17.99/$34.95 HB 978 1 84520 451 8 55.00/$109.95

The Mens Fashion Reader


edited by Peter McNeil and Vicki Karaminas January 2009 544pp 244 x 189 mm 50 bw illus PB 978 1 84520 787 8 22.99/$44.95 HB 978 1 84520 786 1 60.00/$119.95

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Fashion Design
Elizabeth Bye

This text is designed to introduce undergraduate students to the central concepts of fashion design. Whereas fashion design is often considered entirely frivolous, this book considers the significant cultural, economic and ethical issues that designers must balance to be effective in the global fashion industry. After looking at the history of fashion design, the book provides an overview of the conceptual process involved in developing a fashion line and bringing garments to the market. it looks at the impact of individual consumer characteristics as well as aesthetic, cultural and economic influences on design. each chapter includes key definitions, summaries, case studies, discussion questions and suggestions for further reading. Using this book as a guide, students will develop an understanding of fashion design that challenges stereotypes and encourages them to think creatively about issues and ideas that motivate them. Elizabeth Bye is Associate Professor at the College of Design, University of Minnesota.
October 2010 224pp 244 x 172 mm 50 bw illus PB 978 1 84788 266 0 17.99/$29.95 HB 978 1 84788 267 7 55.00/$99.95 Series: Understanding Fashion

Visual Research Methods in Fashion


Julia Gaimster

The ability to analyse and interpret visual information is essential in fashion. however, students tend to struggle with the concept of visual research as well as with application of that research. This book provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. illustrated with real life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market. Julia Gaimster is Head of eLearning at the London College of Fashion.
May 2011 352pp 244 x 189 mm 120 bw and 32 colour illus PB 978 1 84788 381 0 24.99/$39.95 HB 978 1 84788 382 7 70.00/$119.95

NEW

CONTENTS:
Introduction Purpose of the book Who is this book for? How to use this book Overview of chapters Strategies for Information Seeking Sources of Inspiration Colour theory and practice Textiles and Trimmings Trends and Forecasting Concept Development Traditional Research Tools and Techniques Web and Technology Based Research Tools Visual Research for Presentation Glossary Contacts

BESTSELLERS Fashion-ology
An Introduction to Fashion Studies
Yuniya Kawamura 2004 144pp 234 x 156 mm PB 978 1 85973 814 6 14.99/$27.95 HB 978 1 85973 809 2 48.00/$99.95 E-IND 978 1 84788 607 1 15.99/$22.45 E -INST 978 1 84520 717 5 48.00/$99.95

Great Fashion Designers


Brenda Polan and Roger Tredre October 2009 252pp 244 x 189 mm 50 bw illus PB 978 1 84788 227 1 16.99/$29.95 HB 978 1 84788 228 8 55.00/$99.95

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Doing Research in Fashion and Dress


An Introduction to Qualitative Methods
Yuniya Kawamura

This book is specifically devoted to qualitative research methods in fashion studies. it traces the history of fashion studies and provides readers with a guided introduction to the entire research process. it provides an overview of the key methodological approaches such as ethnography, semiology and object-based research and shows the student reader how to do research by combining theoretical and practical perspectives. Using case studies, the author outlines the major issues and methodological strategies that researchers employ, and examines the range of approaches in the field. This book is a practical guide to those without prior experience in fashion research and, as such, it offers an ideal first text for students conducting research for the first time. Yuniya Kawamura is Associate Professor of Sociology at the Fashion Institute of Technology/State University of New York. She is the author of The Japanese Revolution in Paris fashion (Berg, 2004) and fashion-ology: An introduction to fashion Studies (Berg, 2005).
February 2011 192pp 234 x 156 mm PB 978 1 84788 582 1 17.99/$29.95 HB 978 1 84788 583 8 50.00/$89.95 E-IND 978 1 87488 734 4 17.99/$29.95

NEW

Costing for the Fashion Industry


Michael Jeffrey and Nathalie Evans

Costing for the Fashion Industry offers a clear, concise examination of the issues involved in budgeting and costing for the rapidly changing fashion industry. Accessibly written and designed specifically for the teaching of fashion-related subjects, it encourages a realistic awareness of costing, manufacture and sourcing. The chapters include exercises to reinforce learning, as well as case studies and guides to further learning. Costing for the Fashion Industry is a practical, easy-to-use textbook which enables the reader to successfully put into practice the basic costing methods essential to students of fashion. Michael Jeffrey is Head of the Department of Food and Tourism Management in the Department of Clothing Design and Technology at Manchester Metropolitan University. Nathalie Evans is Senior Lecturer in the Department of Clothing Design and Technology, Manchester Metropolitan University.
February 2011 192pp 244 x 189 mm PB 978 1 84788 259 2 19.99/$29.95 HB 978 1 84788 260 8 60.00/$99.95 E -IND 978 1 87488 735 1 19.99/$29.95

NEW

BESTSELLERS A Cultural History of Fashion in the 20th Century


From the Catwalk to the Sidewalk
Bonnie English 2007 192pp 244 x 172 mm 40 bw illus PB 978 1 84520 342 9 15.99/$24.95 HB 978 1 84520 341 2 55.00/$99.95

Twentieth-Century American Fashion


edited by Linda Welters and Patricia A. Cunningham 2005 288pp 234 x 156 mm 50 bw illus PB 978 1 84520 073 2 17.99/$32.95 HB 978 1 84520 072 5 53.00/$109.95

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Fashion and Celebrity Culture


Pamela Church Gibson

The interrelationship between fashion and celebrity is now a salient and pervasive feature of the media world. This accessible text presents the first in-depth study of the phenomenon, assessing the degree to which celebrity culture has reshaped the fashion system. Fashion and Celebrity Culture critically examines the history of the relationship from its growth in the nineteenth century to its mutation during the twentieth century to the dramatic changes that have befallen it in the last two decades. it addresses the fashion-celebrity nexus as it plays itself out across mainstream cinema, television and music and in the celebrity status of a range of designers, models and artists. it explores the strategies that have enabled visual culture to recast itself in the new climate of celebrity obsession, and popular culture and the art world to respond adaptively to its insistent pressures. With its engaging analysis and case studies from Lillian Gish to Louis Vuitton to Lady Gaga, Fashion and Celebrity Culture will be of major interest to students of fashion and anyone with an interest in this global phenomenon. Pamela Church Gibson is Reader in Cultural and Historical Studies at the London College of Fashion.
August 2011 256pp 244 x 172 mm 40 bw and 24 colour illus PB 978 1 84788 386 5 16.99/$29.95 HB 978 1 84788 385 8 55.00/$99.95

NEW

Body Style
Theresa M. Winge

NEW

Drawing on specific examples and interviews with subculture members, this book explores the subcultural body and its style within global culture. Subcultural body style has been understood, misunderstood, co-opted, and consumed by mainstream culture. Body Style is the result of over eleven years of research within specific urban subcultures, including Urban Tribalists, Modern Primitives, Punks, cybers, industrials, Skates, and others. This book will be of particular interest to students of dress and fashion as well as those coming to subculture from sociology and cultural studies. Theresa M. Winge is Assistant Professor of Fashion Design and Theory at Indiana University, Bloomington.
October 2011 192pages 234 x 156 mm 30 bw illus PB 978 1 84788 023 9 17.99/$29.95 HB 978 1 84788 001 7 55.00/$99.95 E-IND 978 1 84788 737 5 17.99/$29.95 Series: Subcultural Style

BESTSELLERS The Language of Fashion


Roland Barthes 2006 224pp 216 x 138 mm PB 978 1 84520 380 1 10.99/$19.95 HB 978 1 84520 379 5 48.00/$99.95

Fashion Zeitgeist
Trends and Cycles in the Fashion System
Barbara Vinken 2004 160pp 244 x 172 mm 16 bw illus PB 978 1 84520 044 2 15.99/$32.95 HB 978 1 84520 043 5 48.00/$99.95 E-INST 978 1 84520 721 2 48.00/$99.95

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Fashion and Cultural Studies


Susan Kaiser

Fashion and Cultural Studies addresses the growing interaction between the two fields. Bridging theory and practice, it draws on cultural diversity in fashion, dress and style in the context of globalization and its varied cultural-historical underpinnings. While the book is basically organized around specific historically and culturally embedded subject positions (e.g. ethnicity, class, gender, nation), the overall goal is to highlight the ways in which subject positions interact and overlap. Drawing on intersectionality theory in feminist theory and cultural studies, Fashion and Cultural Studies explores how fashion makes meaning in everyday life through the production, distribution, and consumption of materials. A wide range of cross-cultural case studies analyze fashion as a multi-ethnic, transnational, and multigendered, classed, and sexualized phenomenon. Susan Kaiser is Professor of Textiles and Clothing, as well as Women and Gender Studies and Cultural Studies at the University of California, Davis.
December 2011 288pp 234 x 156 mm 25 bw illus PB 978 1 84788 564 7 17.99 HB 978 1 84788 565 4 55.00

NEW

inTRODUcTiOn TO fAShiOn
In Fashion
2nd Edition
Elaine Stone
October 2011 279 x 216 mm colour illus PB 978 1 60901 222 9 60.00

NEW EDITION

choosing a career in fashion? In Fashion is an introduction as dynamic as the business itself. The second edition of this best-selling text is completely updated to cover the latest industry trends including developments in eco and smart textiles and the impact of social media on fashion marketing. Students will learn about the big picture fashions history, cyclical nature and development and all about materials, producers and retailing. Whether the plan is to be a designer, stylist, product developer, merchandiser, buyer, manufacturer or entrepreneur, the various career paths available are woven into each chapters structure so that students will learn how to accomplish their goals in todays fastpaced, ever-changing industry.

New to this Edition:


New and completely revised edition providing the most up-to-date introduction to the fashion industry Updated content throughout, including coverage of emerging designers, key retailers and manufacturers, and global sourcing and merchandising End of chapter elements include: list of key terms, review questions, projects/ assignments, additional readings Elaine Stone is Professor Emerita at the Fashion Institute of Technology, New York.

Whos Who in Fashion


5th Edition
Holly Price Alford and Anne Stegemeyer
March 2010 496pp 279 x 216 mm full colour + illus PB 978 1 56367 710 6 55.00 Instructors Guide and PowerPoint Presentation available

Whos Who in Fashion 5th Edition, captures the energy, drama, and excitement of the luminaries who make up the world of fashion. An alphabetical listing of profiles includes useful design philosophies, as well as mentors and sources of inspiration. The biographies trace the careers of many of the men and women who have contributed to fashion: legendary designers of the past, newcomers, style makers, editors, photographers and artists. Holly Price Alford is an assistant professor at Virginia Commonwealth University. Anne Stegemeyer is a freelance writer and fashion specialist.

Inspection copies available on request

fAShiOn BUSineSS
The Business of Fashion
Designing, Manufacturing and Marketing 4th Edition
December 2011 656pp 235 x 187 mm 8pp full colour HB 978 1 60901 110 9 60.00 Instructors Guide and PowerPoint Presentation available

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant Since the publication of the first edition, the

This authoritative text examines how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. textile/apparel industries have continued to undergo tremendous change. The fourth edition of The Business of Fashion continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components with an emphasis on social responsibility.

New to this Edition:


Includes updated information on the global textile, apparel, and retailing industries Discussion of sustainable practices and globalization is incorporated throughout the text Features: learning activities; case studies; career profiles; glossary of terms Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.

NEW EDITION

Going Global
Grace I. Kunz and Myrna B. Garner

NEW EDITION

The Textile and Apparel Industry 2nd Edition

The production and distribution of textile and apparel products is a truly global industry, making it crucial to be aware of the most current political, social, and economic developments within the international marketplace. The second edition of Going Global expands and updates discussion of ethics and social responsibility, trade agreements, and the role of china and other emerging countries in the international apparel industry, as well as featuring new case studies. Without overwhelming students with data that may become quickly outdated, this text exposes them to the language and basic concepts of the global textile and apparel trade. Grace I. Kunz is Associate Professor Emeritus at Iowa State University. Myrna B. Garner is Associate Professor Emeritus at Illinois State University. on current fashion forecasting practices, the use of the internet, Trade Shows and fashion Weeks. it will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities. Evelyn L. Brannon is retired from Auburn University, where she was an associate professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference.
October 2010 496pp 235 x 187 mm PB 978 1 56367 820 2 60.00 Instructors Guide and PowerPoint Presentation available

June 2011 468pp 235 x 187 mm 8pp colour illus PB 978 1 60901 106 2 55.00 Instructors Guide and PowerPoint Presentation available

Fashion Forecasting
3rd Edition
Evelyn L. Brannon

New to this Edition:


Completely updated, the 3rd edition includes the most up-to-date information on current fashion forecasting practices Case studies, forecasting activities, discussion questions and learning objectives supplement student learning Boxed Activities allow for practice of the techniques described This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. completely updated with full-colour illustrations, the third edition includes the most up-to-date information

Inspection copies available on request

fAShiOn BUSineSS
Fashion Branding Unraveled
Kaled K. Hameide
June 2011 304pp 235 x 187 mm 16pp colour illus PB 978 1 56367 874 5 60.00 Instructors Guide and PowerPoint Presentation available

NEW

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding. it explores the application of concepts to the different categories of the fashion brand, such as The Luxury Brand and Private Labels, and looks at specific branding strategies related to the fashion industry as practiced today. The book highlights new concepts together with the challenges and opportunities they bring and concludes with a look at the future of fashion branding in the twenty-first century.

Features:
Covers brands, strategies, innovations in technology and future consumer projections Examines major features and characteristics of the fashion industry by highlighting its segments, customers and strategies, as well as current and future trends Kaled K. Hameide is based at Montclair State College.

Fashion Marketing
Marianne Bickle

Theory, Principles and Practice


September 2010 352pp 235 x 187 mm full colour illus PB 978 1 56367 738 0 60.00 Instructors Guide and PowerPoint Presentation available

fashion marketing influences all products and the manner of style consumers use products. how products are marketed, when products are marketed, the evolution of products into different sizes, shapes, color, and uses are all influenced by fashion marketers. fashion marketing is taken to different levels from branding a person (e.g. Ralph Lauren, the person), line of products (e.g. Lexus luxury cars) to a single product (e.g. coach handbag). This much needed text will provide an essential introduction to the machine the industry calls fashion Marketing.

Features:
Looks at the industry through a global perspective The text is enriched with case studies, assignments, discussion questions, references, summaries and key terms, supplementing student learning Marianne Bickle is a professor and Chair of the Department of Retailing at the University of South Carolina.

Fashion Public Relations


Business to Style
May 2010 416pp 254 x 216 mm PB 978 1 56367 775 5 50.00 Instructors Guide and PowerPoint Presentation available

Gerald J. Sherman and Sar Perlman

This textbook delivers a practical approach to the world of public relations and image management, with in-depth case studies featuring prominent apparel and textile companies. concentrating on the fundamentals of fashion public relations, principles and concepts are placed in context of what the student will actually do in the business world. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

Features:
In-depth case studies and interviews feature prominent apparel and textile companies In-class exercises provide students with the opportunity to pair up and practice the public relations exercises discussed Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.

Inspection copies available on request

fAShiOn BUSineSS
Essentials of Exporting and Importing
Essentials of Exporting and Importing provides the merchandising, marketing, or business student with a practical, basic guide for importing and exporting products, services or technology. calling upon the knowledge and expertise of industry professionals and government officials, the authors will focus on the policies, procedures and practices essential for success in the dynamic and expanding field of international trade. Harvey R. Shoemack is an instructor at the Illinois Institute of Art-Chicago and Oakton Community College. Patricia Mink Rath is a faculty member emerita at the International Academy of Design and Technology, Chicago.

U.S. Trade Policies, Procedures and Practices


Harvey R. Shoemack and Patricia Mink Rath
March 2010 352pp 229 x 152 mm PB 978 56367 573 7 53.00 Instructors Guide and PowerPoint Presentation available

Fashion Law

A Guide for Designers, Fashion Executives and Attorneys


Guillermo C. Jimenez and Barbara Kolsun
March 2010 368pp 229 x 152 mm PB 978 1 56367 778 6 52.00 Instructors Guide and PowerPoint Presentation available

This text addresses such legal issues as: defining and protecting intellectual property, knock offs, licensing, counterfeiting; agreements such as franchising, distribution, rentals, leasing; handling customs; and creative copyright infringement. it provides a practical working knowledge to avoid legal disputes and protect rights of fashion executives, managers and designers. contributors representing industry and law firms provide content and case studies for better understanding of legal issues when law meets design. Guillermo C. Jimenez is an instructor at the Fashion Institute of Technology. Barbara Kolsun is General Counsel at Stuart Weitzman, LLC.

MeRchAnDiSinG
Understanding Aesthetics for the Merchandising and Design Professional
2nd Edition
Ann Marie Fiore
July 2010 416pp 279 x 216 mm Full colour + illus PB 978 1 56367 809 7 60.00 Instructors Guide available

NEW EDITION

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. The multisensory approach to studying the elements and principles of design, helps students master the underlying factors of successful design and learn how products can establish brand identity and create a pleasing environment for the consumer. Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.

Merchandise Planning Workbook


Rosetta LaFleur
May 2010 208pp 235 x 187 mm PB 978 1 56367 749 6 32.00 Instructors Guide available

Merchandise Planning Workbook presents the recipe for profitability. focusing on the development of a six-month merchandise plan, the text explains how to use excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase and adjust the price throughout the selling season. By mastering this important aspect of merchandising maths, students can develop a marketable competency to help launch their careers in retailing. Rosetta LaFleur is an associate professor at the University of Delaware.

Inspection copies available on request

ReTAiLinG
Retail Advertising and Promotion
Jay Diamond
June 2011 498pp 279 x 216 mm Colour illus HB 978 1 56367 898 1 65.00 Instructors Guide and PowerPoint Presentation available

Retail Advertising and Promotion explores how todays retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers. This book provides an overview of advertising and promotion as they relate to retailing, including historical perspectives, ethics, regulations, and current trends. covering all forms of advertising media from newspapers and magazines to television and radio, outdoor advertising, and the internet it features practical information on planning and budgeting, as well as how to work with advertising agencies.

Features:
Practical information on planning and budgeting Timely projects and exercises that ask students to apply the concepts in practical ways Coverage of the growing multi-cultural consumer market place Case studies, as well as articles from journals and trade periodicals Jay Diamond is Professor Emeritus at Nassau Community College.

NEW

Retailing in Emerging Markets

Retailing in Emerging Markets is a valuable resource for students, researchers and retailers who want to understand various aspects of apparel retailing in the top emerging markets of the world. The book covers all the factors that Jaya Halepete directly influence the apparel retail industries in india, china, Mexico, Brazil, Romania, Thailand, July 2011 Russia and Turkey, incorporating material 352pp 229 x 152 mm from scholars from each of the eight selected PB 978 1 60901 128 4 35.00 Instructors Guide and PowerPoint countries.
Presentation available

Features:
Case studies that apply the chapters main concepts to a real-life situation Chapter objectives outlining what students and instructors should expect to learn from each chapter Key terms are bolded within each chapter, listed at the end of the chapter, and defined in the books glossary Jaya Halepete is based at Marymount University.

NEW

each chapter includes information about retail formats, entry mode, competition, consumers and buying specification. Uniquely, the book also examines cultural aspects that determine what retail formats work and what products are likely to sell in each market.

A Buyers Life
Dana Connell

A Concise Guide to Retail Planning and Forecasting


March 2010 352pp 279 x 216 mm PB 978 1 56367 771 7 46.00 Instructors Guide and PowerPoint Presentation available

The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. however, due to the advances in technology the context in which they are analyzed is constantly evolving. The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. This text gives students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. each chapter in the book layers upon the previous chapter highlighting how each step impacts the next until a six-month plan is complete. Upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level. Dana Connell is an instructor at Columbia College of Art and Design, Chicago.

Inspection copies available on request

DeSiGn
Designers Guide to Fashion Apparel
A user-friendly and contemporary approach to the basic elements of fashion design, Designers Guide to Fashion Apparel explores the creative process of apparel design and Evelyn L. Brannon the development of a collection. Written June 2011 from an industry perspective, it takes an 352pp 279 x 203 mm Colour illus active approach combining the elements PB 978 1 56367 901 8 65.00 Instructors Guide and PowerPoint and principles of design, aesthetic judgment, technical competence, and an understanding Presentation available of the customer. Rooted in the practical use of the creative process, students are challenged NEW to simultaneously meet the demands of aesthetics, production, and consumer needs and are encouraged to experiment with the concepts and to discover how they apply to the everyday tasks of designers.

Features:
Full-colour photographs and line art sketches, illustrated coverage of art elements and principles, designers work and research projects Covers design specialties, including menswear and childrenswear and specialized design fields like knitwear and denim, swimwear and lingerie Student resources include Glossary and end of chapter study questions Evelyn L. Brannon is Professor Emeritus at Auburn University.

Design is an introduction to the Accessory Design Accessory accessories throughout the centuries, history of

Features:
Includes many case studies (eg. Louis Vuitton and herms) plus profiles of designers driving the current trends in accessories Interviews with current accessory designers and other key players provide real-world information about the industry Chapter Projects designed for a design studio course allow students to practice a complete set of accessory design skills Aneta Genova is based at Parsons, The New School for Design.

Aneta Genova

which provides students with both context and inspiration for their designs. A consistent August 2011 chapter format covers the key stages of the 320pp 279 x 216 mm full colour design process for the major segments of the PB 978 1 56367 926 1 60.00 Instructors Guide and PowerPoint accessories market handbags, footwear, and Presentation available small accessories (belts, scarves, hats, etc.). examples of student illustrations from all stages of the design process, including sketches, NEW mood boards, flats and final presentations support chapter projects and help students gain practical experience in developing a line of accessories for their design portfolio.

WWD 100 Years, 100 Designers


January 2011 312pp 279 x 216 mm 500+ illus HB 978 1 60901 252 6 40.00

NEW

WWD: 100 Years, 100 Designers tells the story of fashion over the last century through the lens of Womens Wear Daily, and celebrates 100 designers who have had a powerful impact on what we wear and how we live. filled with hundreds of lavish illustrations, stunning photographs, and article excerpts taken directly from the pages of WWD, this book also illustrates the social and design trends that helped shape style over the last century.

Features:
Over 500 lavish illustrations, stunning photographs and excerpts from WWD A decade by decade look at the social and design trends that helped shape style over the last century First hand interviews with 30 designers from 19272010

Inspection copies available on request

DeSiGn
Fashion by Design
Janice G. Ellinwood
March 2011 336pp 279 x 216 mm Colour illus PB 978 1 56367 848 6 60.00 Instructors Guide and PowerPoint Presentation available

Fashion by Design covers the elements and principles of design as they relate to fashion. By exploring the best examples from early to contemporary fashion design, students will develop the eye of a fashion designer, able to identify and understand how to manipulate the elements and principles of design. The theory of Fashion by Design originates in the field of art, while also drawing on aesthetics in the field of clothing and textiles.

Features:
Examples from early to contemporary fashion Profiles of famous fashion designers Step-by-step hands-on projects and summary charts Janice G. Ellinwood is based at Marymount University.

CONSTrUCTION, FITTING AND PATTErN MAKING


Apparel Production Terms and Processes
Janace Bubonia
March 2011 416pp 279 x 216 mm 16pp colour illus PB 978 1 56367 762 5 55.00

NEW

The growth and development of the apparel industry is reflected in the new methods of apparel manufacturing, the changes in apparel production such as mass production and product development, the advances in machinery and technology, and the impact of globalization. These advances and changes have produced a need for new definitions, revisions and reorganization of existing terms first listed in Fashion Production Terms.

New to this Edition:


New organization focusing on manufacturing and mass production New chapter on colour New terms and information on sizing and production techniques Terms listed alphabetically within each chapter include definitions, uses and illustrations

Janace Bubonia is based at Texas Christian University.

Apparel Production Management and the Technical Package


Paula J. Myers-McDevitt
October 2010 224pp 279 x 216 mm PB 978 1 56367 869 1 45.00 Instructors Guide available

NEW

This is the first text of its kind to present the basics of production management with clear instructions for creating each component of a production package. Students will look at the complete management process, from the costing and planning, to the off-shore production processes that include sourcing, assembly and finishing, and packaging and distribution. in the last section, a workbook format, students will have a chance to put their understanding into action by creating a production package of their own.

Features:
Diagrams of a production departments division of labour, stages of costing, and scheduling Examples of completed production package sheets from actual apparel companies Paula J. Myers-McDevitt has taught at Cheney University, Immaculata University of Pennsylvania, and Harcum College.

Inspection copies available on request

CONSTrUCTION, FITTING AND PATTErN MAKING


Industry Clothing Construction Methods
Mary Ruth Shields
October 2010 272pp 305 x 229 mm PB 978 1 56367 726 7 50.00 Instructors Guide available

This text guides fashion students through the garment construction process and provides them with the industry standard information that they will need to function effectively within design firms. By focusing on techniques for various market levels, from budget (mass market) and moderate to bridge (or better) and designers ready-towear, this text emphasizes the garment construction process as it exists in the industry today.

Features:
Practice exercises feature throughout the book, helping students develop competency with industry-based sewing methods Flow charts, specs, cost sheets and half size garment patterns enrich the text throughout Mary Ruth Shields is an adjunct professor at Lincoln College of New England.

A Guide to Fashion Sewing


5th Edition
Connie Amaden-Crawford
March 2011 400pp 279 x 216 mm illus DVD PB 978 1 60901 001 0 65.00

NEW EDITION

The fifth edition of this classic book on fashion sewing retains the large, helpful illustrations and easy-to-read text of previous editions. A basic text for beginner sewers, it features step-by-step instructions that take the reader start-to-finish through over 100 sewing applications. Students will learn how to assemble and construct designs of various styles from basic through intermediate and advanced skill levels.

New to this Edition:


Instructions accompanied by large, clear illustrations Two new chapters outlining the entire garment assembly process with helpful tricks of the trade hints Companion DVD helps students learn basic sewing skills and techniques at their own pace Connie Amaden-Crawford is the author of The Art of fashion Draping (Fairchild, 2005).

DRAPinG
Draping Basics
Sally M. DiMarco
March 2010 432pp 305 x 229 mm full colour illus PB 978 1 56367 736 6 55.00

With step-by-step written instructions, Draping Basics provides the fundamentals of designing foundation garments by draping fabric on a dress form. Photographs clearly demonstrate the details of the process, and cAD drawings show how the draping is transferred to paper patterns. The text covers the foundation skirt, bodice, and set-in sleeve, as well as foundation bodice variations; dart equivalent bodice styles; bodice designs; and skirt, dress, and collar styles.

Features:
Step-by-step instructions, photographs and CAD drawings Front, back, and side views in the photographs show the three-dimensionality of the draped design Text includes general and specific chapter objectives and lists of key terms to support the written instructions Sally M. DiMarco is an associate professor at Baltimore City Community College.

Inspection copies available on request

TAiLORinG
Tailored Fashion Design
Pamela Powell
October 2010 240pp 279 x 216 mm Full-scale pattern pack PB 978 1 56367 746 5 50.00

Tailoring books typically focus on the construction of tailored garments, beginning with the selection of ready-made patterns and concluding with the assembly of the various pieces. Tailored Fashion Design will begin a few steps ahead in the design process providing students with inspiration and guidance to make their own patterns for tailored jackets, which they will then execute using contemporary tailoring techniques that the book will also outline.

Features:
Separate companion package containing full-scale patterns Coverage of tailoring for men and women Step-by-step instructions for modern tailoring techniques Historical overview and profiles of contemporary designers

Pamela Powell is based at the College of DuPage and Columbia College Chicago.

Textiles

NEW EDITION

TexTiLeS
This clear and concise textiles book focuses on comprehension of the interrelationship between the components of textiles, to help students understand and predict textile properties and performance. intended for undergraduate programs of colleges and universities that focus on fashion merchandising, fashion design, and interior design, Textiles: Concepts and Principles provides a thorough approach to the fundamentals of textiles.

Concepts and Principles 3rd Edition


Virginia Hencken Elsasser
March 2011 336pp 235 x 187 mm 8pp full colour illus PB 978 1 56367 844 8 55.00 Instructors Guide and PowerPoint Presentation available

New to this Edition:


New chapter on environmental issues Provides tools to evaluate the effect of fabric construction to the performance of a product Student resources include case studies of industry products and procedures Virginia Hencken Elsasser is based at Centenary College.

Illustrating Fashion
Steven Stipelman

NEW EDITION

iLLUSTRATinG
This text provides a step-by-step approach to drawing the basic fashion figure, identifying the elements of a garment, and discussing the various techniques used to render fashion illustration. The book also benefits the advanced user by its exploration of concepts such as manipulating the figure, drawing draped garments, and creating flats. By the end of the book students will have an understanding of the concepts of fashion drawing, of their own talents and goals, and a glimmer of their own personal style.

Concept to Creation 3rd Edition


October 2010 480pp 279 x 216 mm Full colour illus CD-ROM PB 978 1 56367 830 1 45.00

Features:
Chapters include subject overviews Four-color illustrations throughout CD-rOM provides demonstrations and discussion Steven Stipelman is a professor at the Fashion Institute of Technology.

Inspection copies available on request

PROfeSSiOnAL DeVeLOPMenT
Creativity in Fashion Design
Tracy Jennings
June 2011 240pp 279 x 216 mm Colour illus PB 978 1 56367 895 0 50.00 Instructors Guide available

NEW

An Inspiration Workbook

Creativity in Fashion Design will teach students that creativity is a tool available to anyone who understands its components. Students are introduced to the foundations of creativity, with particular emphasis on exploring and developing their individual and collaborative creativity relative to fashion design. Through a series of practical workbook exercises, students will learn how to actively seek the characteristics and environments that foster creativity and avoid the factors that inhibit it. They will build an inspiration journal that will show them how creativity functions within their own design processes. As a result, students will build a portfolio of ideas and inspirations and discover that true creativity must also achieve some end, whether it is artistic, aesthetic, or a response to market needs.

Features:
Workbook format balances creativity theory with immediate application Student resources include journals templates, chapteropening vignettes and interactive illustrated activities Tracy Jennings is based at Dominican University.

Portfolio Presentation for Fashion Designers


3rd Edition
Linda Tain
July 2010 416pp 305 x 229 mm colour illus PB 978 1 56367 817 2 55.00

NEW EDITION

A designers portfolio is their calling card in an increasingly competitive fashion industry displaying their unique design perspective, skill sets and creativity. This comprehensive portfolio reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to re-enter the job market will also appreciate these new approaches foe revising or recreating their portfolios. each chapter highlights essential skills and techniques to help designers become competitive with in their chosen markets. By focusing on both logical and creative solutions, the designer becomes aware of the process of developing the portfolio from concept through presentation of the finished product. Linda Tain is a professor at the Fashion Institute of Technology.

The Fashion Intern


2nd Edition
Michele Granger
May 2010 400pp 279 x 216 mm 12pp full colour CD-ROM PB 978 1 56367 910 0 25.00 Instructors Guide available

NEW EDITION

This comprehensive and easy to read new edition revisits the exciting venture of the fashion internship with a fresh layout and design. A pivotal point in the student career, the internship provides real-world experience within the guided realm of academia. To help students gain the most from this experience, The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst.

Features:
Covers new fashion areas such as fashion communication including journalism, photography, promotion, show production and fashion entrepreneurship New examples of advertisements, projects, assignments, and cV layouts Coverage of E-portfolios and other technological tools and terms Michele M. Granger is professor at Missouri State University.

Inspection copies available on request

FASHION BOOKS
from A&C Black
September 2011

9781408130766 19.99

What more could a coffee table want? In Style

A feast for fashion fans


The Times magazine

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9781408134894 40

9781408127605 16.99

9781408130711 30

Apr il 2011
9781408124895 24.99

9781408129890 25

from A&C Black

MORE FASHION BOOKS

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9781408126370 25 9781408129029 16.99

9780713688337 19.99

9781408123812 19.99

fAShiOn hiSTORy

Shoes

A History from Sandals to Sneakers


edited by Giorgio Riello and Peter McNeil

NEW in PB

At last a work that deals not only with the history of footwear, but also with its cultural significance.
Manolo Blahnik

Anyone who has ever spent the rent on a pair of impossibly high stilettos, has bought shoes that dont fit, or owns shoes they have never worn, will want to get their hands on this beautiful coffeetable tome. Times Magazine An exceptionally beautiful and wide-ranging history of footwear. The Observer
What do your shoes say about you? Shoes have been used throughout history to signal how fashionable we are, our sexual desires, aesthetic sense, social status, and personality. Within these pages is pretty much everything you ever wanted to know about shoes the tiny crushing shoes of China, the infamous chopine with its 23-inch heel, how dandies made mens shoes beautiful in the eighteenth century, and how the powers of conservatism made them dull again, war and the wellington boot, sex and the high heel, the rise of the sneaker, and the cult of shoe designers. Giorgio Riello is Associate Professor in Global History and Culture at the University of Warwick. Peter McNeil is Professor of Design History in the School of Design at the University of Technology, Sydney and Foundation Professor of Fashion Studies at Stockholm University.
October 2011 448pp 235 x 210 mm 210 colour illus PB 978 0 85785 038 6 19.99/$29.95

BESTSELLERS The Anatomy of Fashion


Dressing the Body from the Renaissance to Today
Susan J. Vincent November 2009 256pp 244 x 172 mm 50 bw illus PB 978 1 84520 764 9 19.99/$34.95 HB 978 1 84520 763 2 55.00/$99.95

Fashion under Fascism


Beyond the Black Shirt
Eugenia Paulicelli 2004 240pp 234 x 156 mm 30 bw illus PB 978 1 85973 778 1 19.99/$37.95 HB 978 1 85973 773 6 53.00/$109.95 E-INST 978 1 84520 842 4 53.00/$109.95

Reconstructing Italian Fashion


America and the Development of the Italian Fashion Industry
Nicola White 2000 224pp 44 b&w and 4 colour illus PB 978 1 85973 341 7 18.99/$37.95 HB 978 1 85973 336 3 53.00/$109.95 E-INST 978 1 84520 965 0 53.00/$109.95

Order online at www.bergpublishers.com

fAShiOn hiSTORy

Victorian Fashion Accessories


Ariel Beaujot

NEW

Victorian Fashion Accessories takes the reader on a fascinating tour of the world of womens accessories and in doing so gives a sweeping view of nineteenth-century British cultural history. A womans accessories were much more than the incidental finishing touches to her elaborate dress. The colour and material makeup of a pair of gloves indicated her class aspirations. fans were used to communicate secretly with potential lovers. even the vanity set on a womans bedroom dresser indicated her affinity with the Orient and approval of colonial expansion. This highly engaging study reveals the beliefs, values, attitudes and assumptions imbedded in womens accessories, unraveling the complexities and contradictions of the women who used these artifacts and the Victorian society which created them. Victorian Fashion Accessories will be essential reading for students and scholars of fashion studies, history and costume, and anyone interested in the history of dress. Ariel Beaujot holds a Postdoctoral Fellowship with the International Center in the Department of History at the University of Southern Mississippi.
December 2011 224pp 234 x 156 mm 30 bw illus PB 978 1 84788 682 8 19.99/$34.95 HB 978 1 84788 683 5 55.00/$99.95

GLOBAL fAShiOn

Japanese Fashion Designers


NEW

The Work and Influence of Issey Miyake, Yohji Yamamoto and Rei Kawakubo Bonnie English

Over the past 40 years, Japanese designers have led the way in aligning fashion with art, ideology and integrity, as well as addressing identity and social politics through dress. The inspirational Miyake, Yamamoto and Kawakubo have gained worldwide respect and admiration and have influenced a generation of designers and artists alike. Based on twelve years of research, this book provides a richly detailed and uniquely comprehensive view of the work of these three key designers. it outlines their major contributions and the subsequent impact that their work has had upon the next generation of Japanese designers including Watanabe, Takizawa and Takahashi (Undercover), leading Japanese textile designers, and european fashion designers including Margiela and the Belgians, Viktor & Rolf and chalayan. Bonnie English is Associate Professor in Art and Design Theory at the Queensland College of Art, Griffith University, Brisbane.
August 2011 192pp 244 x 172 mm 40 bw and 24 colour illus PB 978 1 84788 310 0 17.99/$29.95 HB 978 1 84788 311 7 55.00/$99.95 E-IND 978 0 85785 054 6 17.99/$25.26

BESTSELLERS Japanese Fashion


A Cultural History
Toby Slade 2009 192pp 234 x 156 mm PB 978 1 84788 252 3 17.99/$29.95 HB 978 1 84788 253 0 55.00/$99.95 E-IND 978 1 84788 748 1 17.99/$29.95

Chinese Fashion
From Mao to Now
Juanjuan Wu 2009 256pp 244 x 172 mm 50 bw illus PB 978 1 84520 779 3 18.99/$34.95 HB 978 1 84520 778 6 55.00/$99.95

Paris Fashion
A Cultural History
Valerie Steele 1998 336pp illus PB 978 1 85973 973 0 17.99/$32.95

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fAShiOn AnD cULTURe

Fashion and Music


Janice Miller

NEW

The relationship between popular music and fashion has been a culturally significant one since the 1950s, and this book demonstrates the ways in which music and musicians play a key role in the shaping of identity, taste and consumption. Using a range of historical and contemporary examples, this book uncovers the way in which fashion and music have worked to shape contemporary attitudes to bodies and identities. focusing on performers as much as fans; on the mainstream as much as the underground, Fashion and Music provides a lens through which to examine themes of gender, sexuality, ageing and youth, ethnicity, body image, consumer culture, fandom and postmodernity.

CONTENTS
Introduction Dressing Fans: Music, Clothes and Consumption Gwen loves Vivienne: Branding, Fashion and Music Witchy Women: Fashioning the Womanly Body of the Female Singer-Songwriter White Suited Men: Style and the Marketing of the Boyband Dressing your Age: Fashioning the Ageing Body of Performers and Fans Styling, Race and Nation Spectacle and Sexuality: Clothes, Concerts and the Carnivalesque Conclusion Index

Janice Miller is Lecturer in Cultural and Historical Studies at the London College of Fashion.
July 2011 192pp 234 x 156 mm 20 bw illus PB 978 1 84788 413 8 19.99/$34.95 HB 978 1 84788 414 5 55.00/$99.95

Fashioning Models
Image, Text and Industry
edited by Joanne Entwistle and Elizabeth Wissinger

NEW

The fashion models hold on popular consciousness is undeniable. how did models emerge as such powerful icons in modern consumer culture? This volume brings together cutting-edge articles on fashion models, examining modelling through race, class and gender, as well as its structure as an aesthetic marketplace within the global fashion economy. essays include treatments of the history of fashion modelling, exploring how concerns about racial purity and the idealization of light skinned black models shaped the practice of modelling in its early years. Other essays examine how models have come to define femininity through consumer culture. Accessible and highly engaging, Fashioning Models is essential reading for students and scholars of fashion and related disciplines. Joanne Entwistle is Senior Research Fellow at London College of Fashion. Elizabeth Wissinger is Assistant Professor at the City University of New York.
November 2011 224pp 234 x 156 mm 30 bw illus PB 978 1 84788 154 0 19.99/$34.95 HB 978 1 84788 155 7 55.00/$99.95

Order online at www.bergpublishers.com

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fAShiOn AnD cULTURe

Performance, Fashion and the Modern Interior


NEW

Performance, Fashion and the Modern Interior examines the interior as a stage upon which modern life and lifestyles are consciously fashioned and performed and from which modern identities are projected by and through design. Scholars from europe, canada, America and Australia present a range of interior environments domestic interiors, sets for stage and film, exhibition spaces, art galleries, hotel lobbies, cafes and retail spaces to explore each as an intersection of fashion, lifestyle and performance. Sharing the thesis that the fashionably dressed body and the interior can be seen as part of the same creative and expressive continuum, the essays highlight the ways in which interiors can give shape to and dramatise modern life. Fiona Fisher and Patricia Lara-Betancourt are Postdoctoral Researchers in the Faculty of Art, Design and Architecture at Kingston University. Trevor Keeble is Associate Dean of the Faculty of Art, Design and Architecture at Kingston University. Brenda Martin is the Curator of the Dorich House Museum at Kingston University.
September 2011 352pp 244 x 189 mm 100 bw illus PB 978 1 84788 781 8 27.99/$49.95 E-IND 978 0 85785 059 1 27.99/$39.31 HB 978 1 84788 782 5 75.00/$150.00

From the Victorians to Today


edited by Fiona Fisher, Trevor Keeble, Patricia Lara-Betancourt and Brenda Martin

Visibly Muslim
Fashion, Politics, Faith
Emma Tarlo

Tarlos work shows the changing contemporary styles of first-generation British Islamic fashion design companies and opens dialogue for mutual understanding between Muslims and non-Muslims interested in clothing subleties. Highly Recommended. Choice Fluid style, beautiful pictures, and honest stories
Muslimah Media Watch

This timely and important book cuts through media stereotypes of Muslim appearances, providing intimate insights into what clothes mean to the people who design and wear them. it examines how different ideas of fashion, politics, faith, freedom, beauty, modesty and cultural diversity are articulated by young British Muslims as they seek out clothes which best express their identities, perspectives and concerns. Emma Tarlo is Reader in Anthropology, Goldsmiths, University of London.
January 2010 320pp 244 x 172 mm 50 bw and 32 colour illus PB 978 1 84520 433 4 19.99/$34.95 HB 978 1 84520 432 7 60.00/$109.95

BESTSELLERS The Sari


Mukulika Banerjee and Daniel Miller 2008 288pp 234 x 210 mm 215 bw illus PB 978 1 84788 314 8 19.99/$29.95

Veil
Modesty, Privacy and Resistance
Fadwa El Guindi 2003 262pp 14 bw illus PB 978 1 85973 929 7 18.99/$37.95 HB 978 1 85973 924 2 63.00/$130.95 E-INST 978 1 84520 884 4 63.00/$130.95

Hair
Styling, Culture and Fashion
edited by Geraldine Biddle-Perry and Sarah Cheang 2008 278pp 244 x 172 mm 80 bw illus PB 978 1 84520 792 2 19.99 /$39.95 HB 978 1 84520 791 5 55.00/$109.95

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fAShiOn AnD cULTURe

Contemporary Jewellers
Interviews with European Artists
Roberta Bernabei

NEW

This book offers an essential reference for anyone interested in contemporary european jewellery design. Through guided conversations with the major designers of today, Roberta Bernabei reveals the creative, conceptual and technical working practices that underpin the aesthetic of each practitioners work. in addition, the dialogues shed new light on these jewellers sources of inspiration and their ideas relating to functionality and the human body. each interview is supported by photographs and a detailed bibliography and appendix which locates the jewellers work in galleries and museums as well as online. Major jewellery artists present include: Giampaolo Babetto, Gijs Bakker, Otto Knzli, Ruudt Peters, Mario Pinton and Tone Vigeland, alongside members of the emergent generation: Ted noten, Annamaria Zanella and christoph Zellweger. This book, which opens the door to contemporary jewellery practice, will be welcomed by all students, lecturers and practitioners. Roberta Bernabei is a practitioner whose work has been exhibited at various venues in Europe, including Birmingham Museums and Art Gallery and the V&A Museum.
June 2011 256pp 244 x 172 mm 28 colour and 100 bw illus PB 978 1 84520 770 0 19.99/$34.95 HB 978 1 84520 769 4 55.00/$99.95

TexTiLeS

Cotton
Beverly Lemire

This book explores the fascinating history and present-day practices associated with cotton. This is a story of commercial and cultural enterprise, of war between east and West, of technological and industrial revolution, social modernisation, colonialism and slavery.

NEW

cottons history and track record on labour conditions and the environment have tarnished its history and reputation, even as cotton clothes have become the mark of modern industrialised society. yet cottons also take other cultural forms and cotton textiles and artifacts are part of a vibrant craft tradition in many parts of the world. This book explores the history, impact and ongoing life of this hugely influential textile. Beverly Lemire is Professor and Henry Marshall Tory Chair at the Department of History and Classics, and the Department of Human Ecology at the University of Alberta.
March 2011 192pp 244 x 189 mm 25 bw and 25 colour illus PB 978 1 84520 300 9 21.99/$39.95 HB 978 1 84520 299 6 55.00/$99.95

BESTSELLERS The Culture of Knitting


Joanne Turney 2009 288pp 244 x 172 mm 40 bw illus PB 978 1 84520 592 8 19.99/$34.95 HB 978 1 84520 591 1 55.00/$99.95

The Textile Book


Colin Gale and Jasbir Kaur 2002 232pp 234 x 156 mm 30 bw and 8 colour illus PB 978 1 85973 512 1 17.99/$32.95 HB 978 1 85973 507 7 53.00/$89.95 E-INST 978 1 84520 910 0 53.00/$89.95 Inspection copies available on request

Fashion and Textiles


An Overview
Colin Gale and Jasbir Kaur 2004 256pp 244 X 172 mm 30 bw and 8 colour illus PB 978 1 85973 818 4 17.99/$32.95 HB 978 1 85973 813 9 53.00/$109.95 E -INST 978 1 84520 642 0 53.00/$109.95 Inspection copies available on request

Order online at www.bergpublishers.com

13

TexTiLeS

Global Denim
edited by Daniel Miller and Sophie Woodward

On any given day nearly half the worlds population is wearing blue jeans. This is entirely extraordinary. yet there has never been a serious attempt to understand the causes, nature and consequences of denim as the global garment of our world. This book takes up that challenge. it gives clear, if surprising, explanations for why this is the case, challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, and denim and sex in Milan, through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans the rise of global denim. Daniel Miller is Professor of Material Culture at University College London. He is the author of many books, including The Sari (with Mukulika Banerjee, Berg, 2004), Anthropology and the individual (Berg, 2009) and The comfort of Things (2009). Sophie Woodward is Lecturer in Sociology at the University of Manchester and author of Why Women Wear What they Wear (Berg, 2007).
November 2010 224pp 234 x 156 mm 12 bw illus PB 978 1 84788 631 6 19.99/$29.95 E-IND 978 1 84788 739 9 19.99/$29.95 HB 978 1 84788 632 3 55.00/$99.95

Textile Futures
Bradley Quinn

Fashion, Design and Technology

Textiles connect a variety of practices and traditions, ranging from the refined couture garments of Parisian fashion to the high-tech filaments strong enough to hoist a satellite into space. Today, textiles reveal their capacity to transform our world more than any other material. high-performance fabrics are being reconceived as immersive webs, structural networks and information exchanges, and their ability to interface with technology is changing how the human body is experienced and how the urban environment is built. Textile Futures highlights recent works from key practitioners and examines the changing role of textiles. Recent developments present new technical possibilities that are beginning to redefine textiles as a uniquely multidisciplinary field of innovation and research. This book is an important tool for any textile practitioner, fashion designer, architect, interior designer or student designer interested in following new developments in the field of textiles, seeking new sustainable sources, or just eager to discover new works that reveal the potency of textiles as an ultramaterial. Bradley Quinn is an author, journalist and independent scholar with expertise in fashion, textiles and design. His books include Techno fashion (Berg, 2002), The Fashion of Architecture (Berg, 2003), chinese Style, Scandinavian Style and Midcentury Modern.
September 2010 320pp 244 x 172 mm 50 bw and 60 colour illus PB 978 1 84520 808 0 19.99/$34.95 HB 978 1 84520 807 3 60.00/$99.95

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JOURnALS
Fashion Theory
edited by Valerie Steele

The Journal of Dress, Body and Culture A fine addition to academic institutions with cultural studies programs; essential for those with special collections in fashion and costume.
Library Journal

Launched in 1997, Fashion Theory is well established as the leading peer-reviewed, international, and interdisciplinary journal for the analysis of all aspects of the cultural significance of dress and fashion worldwide from Vogue to Versace, from kimonos to kilts, and from footbinding to body piercing.
Single Issue: 19.99 / $35.95

Subscription Rates:
Individuals (print): 49 / $85 Institutions (print + online): 313 / $611 Institutions (online only): 266 / $519 4 issues per year: March, June, September, December Institutional subscribers to Fashion Theory benefit from access to Fashion Practice ISSN: 1362-704X e-ISSN: 1751-7419 www.bergjournals.com/fashiontheory

Fashion Practice
edited by Sandy Black and Marilyn DeLong

The Journal of Design, Creative Process & the Fashion Industry


Fashion Practice is the first academic peerreviewed journal to cover all aspects of contemporary design and manufacture within the context of the fashion industry. interdisciplinary in approach, it provides a much-needed forum for

topics ranging from design theory to the impact of technology, economics and industry on fashion practice.
Only available through subscription

Subscription Rates:
Individuals (print): 35 / $68 Institutions (print + online): 313 / $611 Institutions (online only): 266 / $519 2 issues per year: May, November Institutional subscribers to Fashion Practice benefit from access to Fashion Theory ISSN: 1756-9370 e-ISSN: 1756-9389 www.bergjournals.com/fashionpractice

Textile

The Journal of Cloth and Culture


edited by Catherine Harper and Doran Ross Winner of the ALPSP/charlesworth Award for Best New Journal 2005

Textile in an international and peer-reviewed journal that brings together research in textile studies in an innovative and distinctive academic forum. it provides a platform for points of departure between art and craft; gender and identity; cloth, body and architecture; labour and technology; techno-design and practice all situated within the broader context of material and visual culture.
Single Issue: 19.99 / $35.95

Any university or college with an interest in textiles should subscribe to it and make it easily available. For individual scholars and makers, the journal provides a useful resource and will be a pleasure to collect and possess.
Times Higher Education

Subscription Rates:
Individuals (print): 49 / $85 Institutions (print + online): 170 / $331 Institutions (online only): 144 / $282 3 issues per year: March, July, November ISSN: 1475-9756 e-ISSN: 1751-8350 www.bergjournals.com/textile

Order online at www.bergpublishers.com

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JOURnALS
The Journal of Modern Craft
edited by Glenn Adamson, Tanya Harrod, and Edward S. Cooke Jr..
manifestations. Special emphasis is placed on studio practice and on the transformations of indigenous forms of craft activity throughout the world. The journal also explores the relevance of craft within new media, folk art, architecture, design, contemporary art, and other fields.
Single Issue: 19.99 / $35.95

This is a worthy addition to collections of scholarly art journals.


Library Journal

Subscription Rates:
Individuals (print): 27 / $52 Institutions (print + online): 176 / $342 Institutions (online only): 149 / $291 3 issues per year: March, July, November ISSN: 1749-6772 e-ISSN: 1749-6780 www.bergjournals.com/journalofmoderncraft

The Journal of Modern Craft is the first peer-reviewed academic journal to provide an interdisciplinary and international forum focusing on craft in all its historical and contemporary

Photography & Culture


edited by Val Williams, Thy Phu and Kathy Kubicki

Photography & Culture will create a new context for reflection and multi-disciplinary perspectives on the nature of photography, its practices, meanings, and private/ public worlds. In doing so it will help to redefine the study of photography as something broader than it is often taken to be.
Jennifer G. Tucker, Department of history, Wesleyan University, USA

Photography & Culture is an international, interdisciplinary, and peer-reviewed journal that focuses on the historical, technological, cultural and social aspects of photography. it integrates art historical approaches with newer work from visual culture, communication and anthropology, media, cultural and museum studies, fashion and design, as well as history and sociology.
Single Issue: 19.99 / $35.95

Subscription Rates:
Individuals (print): 38 / $70 Institutions (print + online): 167 / $326 Institutions (online only): 142 / $277 3 issues per year: March, July, November ISSN: 1751-4517 e-ISSN: 1751-4525 www.bergjournals.com/photographyandculture

Design and Culture

The Journal of the Design Studies Forum


edited by Elizabeth Guffey, SUny, Purchase, USA

A fine choice for academic libraries serving students and researchers in design or cultural studies.
Library Journal

Culture occupies a vital role in tackling these changes head-on by situating design within the full range of cultural contexts. it examines design in relation to other academic disciplines, including marketing management, cultural studies, anthropology, material culture, geography, visual culture and political economy.
Only available through subscription

Subscription Prices
Individuals (print): 31 / $60 Institutions (print + online): 180 / $350 Institutions (online only): 153 / $298 3 issues per year, March, July, November ISSN: 1754-7075 e-ISSN: 1754-7083 www.bergjournals.com/designandculture

Design is a vibrant field. The so-called edges are increasingly becoming its driving forces. crossovers between traditional design disciplines and other professions are becoming enriched. Design and

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Index
Accessory Design F Adamson, Glenn 16 Amaden-Crawford, Connie H Anatomy of Fashion, The 9 Apparel Production Management and the Technical Package G Apparel Production Terms and Processes G Banerjee, Mukulika 12 Barthes, Roland 8 Beaujot, Ariel 10 Berg Companion to Fashion 3 Berg Encyclopedia of World Dress and Fashion 1 Bernabei, Roberta 13 Bickle, Marianne C Biddle-Perry, Geraldine 12 Black, Sandy 15 Body Style 8 Brannon, Evelyn L. B, F Bryant, Nancy O. B Bubonia, Janace G Business of Fashion 4E, The B Buyers Life, A E Bye, Elizabeth 6 Cheang, Sarah 12 Chinese Fashion 10 Church Gibson, Pamela 8 Connell, Dana E Contemporary Jewellers 13 Cooke Jr., Edward S. 16 Costing for the Fashion Industry 7 Cotton 13 Craik, Jennifer 5 Creativity in Fashion Design J Cultural History of Fashion in the 20th Century, A 7 Culture of Knitting, The 13 Cumming, Valerie 3 Cunningham, Patricia A. 7 Cunnington, C. W. 3 Cunnington, P. E. 3 Davis Burns, Leslie B DeLong, Marilyn 15 Design and Culture 16 Designers Guide to Fashion Apparel F Diamond, Jay E Dictionary of Fashion History 3 DiMarco, Sally M. H Doing Research in Fashion and Dress 7 Draping Basics H Eicher, Joanne B. 1 El Guindi, Fadwa 12 Ellinwood, Janice G. G English, Bonnie 7, 10 Entwistle, Joanne 11 Essentials of Exporting and Importing D Evans, Nathalie 7 Fashion and Celebrity Culture 8 Fashion and Cultural Studies A Fashion and Music 11 Fashion and Textiles 13 Fashion and the Consumer 5 Fashion Branding Unraveled C Fashion by Design G Fashion Design 6 Fashion Forecasting 3E B Fashion Law D Fashion Marketing C Fashion Practice 15 Fashion Public Relations C Fashion Reader 2E, The 4 Fashion Theory 15 Fashion Trends 5 Fashion under Fascism 9 Fashion Zeitgeist 8 Fashion: Critical and Primary Sources 2 Fashion: The Key Concepts 5 Fashioning Models 11 Fashion-ology 6 Fiore, Ann Marie 5, D Fisher, Fiona 12 Gaimster, Julia 6 Gale, Colin 13 Garner, Myrna B. B Genova, Aneta F Global Denim 14 Going Global 2E B Granger, Michele J Great Fashion Designers 6 Guffey, Elizabeth 16 Guide to Fashion Sewing 5E, A H Hair 12 Halepete, Jaya E Hameide, Kaled K. C Harper, Catherine 2, 15 Harrod, Tanya 16 Hencken Elsasser, Virginia I Illustrating Fashion 3E I In Fashion 2E A Industry Clothing Construction Methods H Japanese Fashion 10 Japanese Fashion Designers 10 Jeffrey, Michael 7 Jimenez, Guillermo C. D Johnson, Kim K. P. 5 Journal of Modern Craft, The 16 Kaiser, Susan A Karaminas, Vicki 5 Kaur, Jasbir 13 Kawamura, Yuniya 6, 7 Keeble, Trevor 12 Kim, Eundeok 5 Kim, Hyejeong 5 Kolsun, Barbara D Kubicki, Kathy 16 Kunz, Grace I. B LaFleur, Rosetta D Language of Fashion, The 8 Lara-Betancourt, Patricia 12 Lemire, Beverly 13 Lillethun, Abby 4 Martin, Brenda 12 McNeil, Peter 2, 5, 9 Mens Fashion Reader, The 5 Merchandise Planning Workbook D Miller, Daniel 12, 14 Miller, Janice 11 Mink Rath, Patricia D Mullet, Kathy K. B Myers-McDevitt, Paula J. G Paris Fashion 10 Paulicelli, Eugenia 9 Performance, Fashion and the Modern Interior 12 Perlman, Sar C Photography and Culture 16 Phu, Thy 16 Polan, Brenda 6 Portfolio Presentation for Fashion Designers J Powell, Pamela I Price Alford, Holly A Quinn, Bradley 14 Reconstructing Italian Fashion 9 Retail Advertising and Promotion E Retailing in Emerging Markets E Riello, Giorgio 9 Ross, Doran 15 Sari, The 12 Sherman, Gerald J. C Shields, Mary Ruth H Shoemack, Harvey R. D Shoes 9 Slade, Toby 10 Steele, Valerie 3, 10, 15 Stegemeyer, Anne A Stipelman, Steven I Stone, Elaine A Tailored Fashion Design I Tain, Linda J Tarlo, Emma 12 Textile 15 Textile Book, The 13 Textile Futures 14 Textiles: Concepts and Principles 3E I Textiles: Critical and Primary Sources 2 Tredre, Roger 6 Turney, Joanna 13 Twentieth-Century American Fashion 7 Understanding Aesthetics for the Merchandising and Design Professional 2E D Veil 12 Victorian Fashion Accessories 10 Vincent, Susan J. 9 Vinken, Barbara 8 Visibly Muslim 12 Visual Research Methods in Fashion 6 Welters, Linda 4, 7 White, Nicola 9 Whos Who in Fashion 5E A Williams, Val 16 Winge, Theresa M. 8 Wissinger, Elizabeth 11 Woodward, Sophie 14 Wu, Juanjuan 10 WWD F Yurchisin, Jennifer 5

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