QUESTIONNAIRE NAME (BLOCK LETTERS) : GENDER : M F DESIGNATION :

1. Do you have any Commercial Vehicle : Yes No 2. Which brand you have chosen : Tata Motors Maruti Suzuki Mahindra & Mahindra Force Motors 3. Why did you choose this brand :

Brand image
Good service

Design

Availability Recommended by Others

User Friendly

Other (Please Specify) __________________________

4. If you want to purchase a new commercial vehicle, which brand will you prefer :

Tata Motors Force Motors Brand image Easy to use

Maruti Suzuki Mahindra n Mahindra OTHER _____________ Design Availability Recommended Other_________________________

5. Which factor you will consider??? Good service

6. Have you heard about Tata Magic: Yes No

Research Project by Anvi Chugh (BIMHRD 2012-2013)

QUESTIONNAIRE
7. Answer the following questions related to Tata Magic : a) Seating Capacity of Tata Magic and Tata Magic Iris is better than competitors? Strongly agree agree Neither agree nor disagree Disagree Strongly disagree

b) Increase in social status is more in Tata Magic than competitors : Strongly agree agree Neither agree nor disagree Disagree Strongly disagree

c) Are you satisfied with the current price of Tata Magic : Yes No d) Are you satisfied with the service of Tata Magic and Tata Magic Iris? Yes No e) Do you think that Mileage of Tata Magic and Tata Magic Iris is better than that of competitors : Strongly agree agree Neither agree nor disagree Disagree Strongly disagree

Research Project by Anvi Chugh (BIMHRD 2012-2013)

QUESTIONNAIRE
8. What is your opinion regarding the availability of spares parts of Tata magic and Tata Magic Iris? Easily Available Hardly Available Not Available

9. What is your overall opinion about Tata Motors? Very Good Good Neither good nor bad Bad Very Bad

10. Have you ever faced any problem with a commercial vehicle or its after sale service, then please mention: Brand Name:______________________ Product : _____________________ Problem: _____________________________________________________________ _____________________________________________________________________ _____________________________________________________________________
Thank you for sparing your valuable time

Date: Signature:

Research Project by Anvi Chugh (BIMHRD 2012-2013)