Dr B R Ambedkar University, Agra

BACHELOR OF BUSINESS ADMINISTRATION (Only for 2010 13 Batch)

THIRD SEMESTER: COURSE 301: COURSE 302: COURSE 303: COURSE 304: COURSE 305: COURSE 306: COURSE 307: INCOME TAX; LAW & PRACTICES PROJECT MANAGEMENT SYSTEMS DATABASE MANAGEMENT SYSTEMS BUSINESS ETHICS & VALUE SYSTEM MARKETING MANAGEMENT ORGANISATIONAL BEHAVIOUR INDUSTRIAL VISIT Comprehensive Viva Voce based on Industry Report (Industry to be chosen by the students in consultation with faculty member) SERVICE MANAGEMENT CORPORATE STRATEGIC MANAGEMENT MATERIAL MANAGEMENT HUMAN RESOURCE MANAGEMENT& HRD FINANCIAL MANAGEMENT FINANCIAL MARKET OPERATION Viva Voce based on the Strategic Management Project (Covering Critical Analysis of Various Functional Strategies of a company chosen by the students in consultation with faculty member) SUMMER TRAINING

FOURTH SEMESTER: COURSE 401: COURSE 402: COURSE 403: COURSE 404: COURSE 405: COURSE 406: COURSE 407:

FIFTH SEMESTER: COURSE 501: COURSE 502: COURSE 503: COURSE 504: COURSE 505: COURSE 506: SIXTH SEMESTER: COURSE 601: COURSE 602: COURSE 603: COURSE 604: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT RURAL MANAGEMENT COMPANY LAW INTERNATIONAL BUSINESS MANAGEMENT RETAIL MANAGEMENT PRODUCTION& OPERATIONS MANAGEMENT INDUSTRIAL RELATIONS & LABOUR LAWS INTERNATIONAL FINANCIAL MANAGEMENT FUNDAMENTALS OF COMPUTER NETWORKING Viva Voce Based on Summer Internship Report

COURSE 605: COURSE 301 UNIT -I

Viva Voce Based on Field Research Report INCOME TAX : LAW & PRACTICES RESIDENTIAL STATUS & COMPUTATION FO SALARIES Definition of important terms used in income, tax, agricultural income, gross total income, assessee, assessment year, previous year. Residential status and tax liability. Types of residents individual, H.U.F., firm and other association of persons and companies.

UNIT -II

SALARY Income from salary, meaning of salary, allowances, perquisites, valuation of perquisites, profit in lieu of salary, deductions u/s 16 (I,II&III) classification of provident fund, taxable income from salary.

UNIT -III

HOUSE PROPERTY, BUSINESS & PROFESSION Income from house property, business and profession-rules regarding computing taxable income from house property, business and profession, annual value, deduction u/s 24 and calculation of income from house property, expenses expressly allowed, expenses expressly disallowed, expenses under certain circumstances, determination of income from house property, business and profession.

UNIT -IV

CAPITAL GAINS & OTHER SOURCES Income from capital gains- meaning, kinds of capital assets, meaning of transfer, exempted capital gains, calculation of capital gains, provisions regarding dividend and interest on securities, determination of income from other sources.

UNIT -V

COMPUTATION OF TOTAL INCOME Assessment of individual clubbing provisions, set off and carry forward of losses deduction from gross total income (u/s 80c-80u) determination of taxable income. SUGGESTED READINGS :

1. 2. 3. 4.

Income Tax Law & Accounts Income Tax Law & Accounts Income Tax Income Tax

: Melhrotra H.C, Sahitya bhawan pub. : Agarwal B.k. : Singhania V.K, Taxman : R..K. Jain, Sahitya bhawan pub.

COURSE 302 UNIT-I

PROJECT MANAGEMENT SYSTEMS PROJECT MANAGEMENT AN OVERVIEW Introduction to project management, starting a new venture, concept of projects, characteristics, need and scope of project management, role of financial institutions.

UNIT- II

IDENTIFICATION, FORMULATION AND LIFE CYCLE PHASES Identification of investment opportunities, project identification, project formulation, feasibility study: pre feasibility & project feasibility, life cycle phases of project.

UNIT -III

MARKETING, TECHNOLOGICAL APPRAISAL Market & demand appraisal of the projects . technical analysis of projects, objectives & essentials.

UNIT -IV

FINANCIAL & SOCIO-ECONOMIC APPRAISAL Financial analysis of projects, Discount rates as project appraisal criteria. Social cost benefit analysis. Environmental appraisal of projects, Formulation of Detail Project Report (DPR)

UNIT -V

EVALUATION RISK & CONTROL Project Evaluation, types & measures of risks, techniques of control-Pert, CPM. SUGGESTED READINGS :

1. 2. 3. 4.

Project Planning Scheduling & Control Porject Evaluation Project Evaluatuion Projects- Preparation, Appraisal, Budgeting & Implementation 5. Project Management & Control

: James P Lewis : Arnold C Harderger : Axel sell : Prasanna Chandra, TMH Pub. :P.C.K. Rao, Sultan Chand Pub.

COURSE 303 UNIT-I

DATA BASE MANAGEMENT SYSTEMS DBM SYSTEM-INTRODUCTION File System, Data Management, Network Data Model, Hierarchical Data Model Relational Data Model, Advantages And Disadvantages Of DBMS, Data Redundancy, Types Of Database Systems, DBMS Functions.

UNIT -II

LANGUAGES OF DATA E-R Diagram, E-R Model Components, Entities, Attributes, Relationships, Connectivity, Cardinality, Existence Dependency, Relationship Participation, Weak Entities. Architecture Of DBMS, Data Independence Schema, Subschema, Functions Of DBA

UNIT -III

THE RELATIONSHIP DATABASE MODEL Entities And Attributes, Table And Their Characteristics, Keys Primary Key, Foreign Key, Candidate Key. Referential Integrity And Entity Integrity. Relationship Database Operations. DDL, DML. Difference Between DBMS And RDBMS.

UNIT -IV

FILE HANDLING Types Of File Sequential Files, Random Access Files, Indexed Sequential Files. Introduction To Normalization- 1NF, 2 NF

UNIT V

SECURITY SYSTEM IN DBMS Security and Integrity Consideration in Data Base. Performance Improvements in data base. SUGGESTED READINGS :

1. Data Base Management System 2. Data Base Management System 3. Data Base Management system

: Elmasri Nava : Vipin Desai : C.J. Date

COURSE 304

BUSINESS ETHICS & VALUE SYSTEM

UNIT-I

INTRODUCTION TO BUSINESS ETHICS Definition, Nature, Scope, Importance, Three Cs of Business Ethics, Need to study Business Ethics, Benefits of Managing Ethics in the organizations, Essential Principles of a highly Ethical Organization, Current issues in Corporate Ethics. ETHICAL VALUES Values, Decline in Business Ethics, Basics Principles of Indian Ethos for Management, Work Ethics, Work Culture, Ethical Theories. VALUE BASED MANAGEMENT Objectives :Management Ethics, Managerial Dilemma , Value based Management Ethical Decisions objectives, Framework, Ethical decision makers. Corporate Code of Ethics- Advantages & Disadvantages. CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility: Social Responsibility Concept, Corporate Social Responsibility, Social Responsiveness, Promoting Value-based Governance in organizations.

UNIT-II

UNIT III

UNIT-IV

UNIT -V

PROTECTION OF STAKEHOLDERS Protection of Stakeholders: Business and Environmental Ethics, ethical Concerns, Unethical Practices in India, Consumer Protection, Protection of employees. SUGGESTED READINGS

1. Business Ethics : Manisha Paliwal,. Newage International press. 2. Management Ethics : Patyrick J. A. & Quinn J. F. 3. Ethics in Management, : Sherlekar, Himalaya 4. Ethical Choices & Business Response : R. C. Sekhar, New Delhi, 1998. 5. Management: Tasks, Responsibilities and Practices: Peter F. Drucker

COURSE 305 UNIT-I

MARKETING MANAGEMENT INTRODUCTION Marketing: nature, meaning, scope, concepts, marketing mix. Customers value & satisfaction-concepts & delivery. Marketing environment: needs, trends in macro environment and micro environment forces. Introduction to strategic marketing. Segmentation- Concept of Market Segmentation, Patterns and Process of Segmentation, Segmenting Consumer Markets, Market Targeting,

UNIT -II

MARKET MIX Product: Concepts, Product Level Hierarchy, Classification of Products, Product Mix, Product Line, Product Life Cycle, Product Positioning. Pricing; objectives, factors influencing pricing, basic methods of pricing and pricing strategies

UNIT III

ADVERTISING AND BRANDING Advertisement- definition, scope, importance and types of advertising. Message strategy, creative approaches, copy writing, layout. Types of Media, Media Planning and selection, setting and allocating media budgets. Brand- definition, importance , Concept, Building Brand personality, Brand Equity, Brand Repositioning.

UNIT-IV

CONSUMER BEHAVIOUR Meaning & Scope of consumer Behavior, Market segmentation in context of consumer behavior- Market segmentation Basis- Geographic, Demographic, Psychological, Socio- Cultural, Use- related, use situation, Benefit segmentation & Hybrid segmentation approaches. Understanding consumer diversity Consumer perception. Reference groups & application of reference group concept. Consumer decision making process.

UNIT V

SALES & DISTRIBUTION Introduction, Meaning, Concept & principles of sales. Sales organizations- forms and relationship with other functionaries of sales department. Sales Manager- role, qualities, duties and functions. Sales territories, quotas, and reports. Sales conferences and conventions. Marketing Channels; Nature of Marketing Channels, Channel functions and flows, Channel design and management. SUGGESTED READINGS :

1. 2. 3. 4. 5. 6.

Marketing Management Advertising management Advertising management Brand Management in Indian Perspective Marketing management Consumer Behavior

: C.B. Gupta, Sultan Chand Pub. : Mohan, TMH Pub. : B.S.Rathore. : Murthy and others. : Philip kotler, PHI Pub. : Schiffman, EEE Pub.

7. Introduction to Sales Management : R.Tosldal COURSE -306 ORGANISATIONAL BEHAVIOUR UNIT -I INTRODUCTION Introduction, Meaning of Organisational behaviour, historical backgroundscientific management, the Hawthorne studies, Relationship to other fields, Behavioral Decision- making. UNIT -II PERCEPTION,PERSONALITY AND LEARNING Perception: Process-nature and importance, perceptual selectivity, perceptual organization Personality- meaning, development of personality. Attitude components, functions, factors influencing attitude. Learning- Processes of learning behaviouristic, cognitive and social principles of learning, organizational reward system. UNIT -III MOTIVATION AND MORALE Motivation: meaning-primary, secondary and general motives, motivation theories-Maslows, Herzbergs ERG, and Vrooms expectancy theory, MoraleConcept, features and importance. UNIT-IV GROUP DYNAMICS Group Dynamics: Nature, dynamics of formal and informal groups. Teamsnature and effectiveness. Conflict: Meaning, process, classes and sources of conflict and negotiations- conflict management-intra individual, inter-personal, inter-group and organizational negotiation approaches. UNIT-V POWER AND POLITICS Meaning of power, distinctions among power, authority and influence, classification of power, contingency approaches to power policies-as a strategic tool for power acquisition. Dynamics of organization culture. SUGGESTED READINGS : 1. 2. 3. 4. Organisational Behaviour Organisational Behaviour Human Behaviour At Work Organisational Behaviour : : : : Luthans Fred, Mc-Graw,hill Robbins, P, PHI, Pub. Keith Davis, TMH, Pub. Uma Sekarama, TMH, Pub.

COURSE -401 UNIT -I

SERVICE MARKETING

INTRODUCTION Definition, Concept, Characteristics, difference between goods and services, nature & scope of services and the service challenge. Brief concept of marketing management & its relationship with service marketing, reasons for growth in Service Sector & role of Services in an Economy SERVICE MARKET SEGMENTATION & MARKETING MIX Identification of Service need, Service market segmentation, Concept of marketing mix- 7Ps, Designing and Positioning a service in the Market place , Managing service Demand Creating & Delivering Services. Communicating and Promotion services. Developing and managing the customer Service Function.

UNIT II

UNIT-III

MARKETING STRATEGIES OF SERVICES Marketing of Financial services: Financial Institutions, Merchant Banking, Leasing, Venture Capital Financing. Communication & Information Service Marketing Telecom, Customer, Courier etc. Marketing of Consultancy services. Marketing of Tourism, Shipping and Air services Marketing of Insurance services. Marketing of Non-Profit organization.

UNIT-IV

RELATIONSHIP MANAGEMENT Customer expectation & Perception of service understanding, Customer requirements and building relationships and marketing implications. Relationship management- concept, Need, Importance, Characteristics , CRM and e-CRM -Customer relationship process.

UNIT -V

SERVICE FOR GLOBAL MARKETING International Marketing of services, Principle Driving Forces, Global Marketing Services, Service Strategy & Organization for Global Marketing

1. 2. 3. 4.

SUGGESTED READINGS Marketing for Non-Profit Organization :Kotler, Philip PHI, New Delhi Marketing of Services :Lovelock, Christopher H, Prentice Hall Marketing Services :Ravi Shanker Financial Service : M Y Khan

COURSE 402 UNIT-I

CORPORATE STRATEGIC MANAGEMENT

CORPORATE STRATEGY AN INTRODUCTION Concept, Nature and Scope. Vocabulary of Strategy, Business Policy Nature, Scope and difference between policy and strategy, Organizational Culture Organizational Purposes, Mission, Vision, Goals, Objectives, Plans etc.

UNIT -II

STRATEGIC PLANNING AND MANAGEMENT Process, importance, 7s-framework,PEST Analysis, ETOP, SAP, CSF, Internal environmental scanning, Corporate Governance.

UNIT -III STRATEGIC ANALYSIS & CHOICE Choice of Strategy, Business level strategies, Cost leadership, differentiation & Focus, Multi Business Strategy, Diversifications, Joint Ventures, Venturing & Restructuring, Evaluation of alternatives and selection of strategies. UNIT -IV CORPORATE PORTFOLIO ANALYSIS & IMPLEMENTATION BCG, Ansoff model, Gap Analysis, GE model, implementing strategy through business function, implementing strategy through Structure, Leadership and Culture. UNIT -V STRATEGIC IMPLEMENTATION AND CONTROL Issues in strategic implementation, structural Implementation, Behavioural implementation, Functional Implementation. Strategic Control Concepts and process. SUGGESTED READINGS : 1. 2. 3. Pub. 4. 5. 6. 7. 8. Business Policy & Strategic Management Business Policy & Strategy Strategic Planning For Corporate Success : M.L Bhasin : Mc Cartthy : Ramaswami, Sultan Chand

Business Policy : Azhar Kazmi, TMH Pub. Strategy & Structure : Chandler A. D. Corporate Strategy : Igor H Ansoff Exploring Corporate strategy Text & Cases : Gerry Johnson, Kevan Scholes Strategic Management : L M Prasad

COURSE - 403 UNIT -I

MATERIALS MANAGEMENT

INTRODUCTION Material Management : Meaning ,Objectives, functions and importance, planning and budgeting of materials, types of organizational structure for material management department.

UNIT -II

PROCUREMENT OF MATERIALS: Procurement of materials: Make of buy decisions, purchasing functions, meaning, objectives and principles, purchasing process and purchase price Analysis. Selection of supplier and computation of Material Turnover Ratio.

UNIT III

MATERIAL HANDLING Procedure of receiving, checking and inspection of materials, materials handling: Meaning, objectives and principles, Value analysis: Concept, objectives and utility.

UNIT IV

STORES MANAGEMENT Store Management: Meaning & Importance, Stores Department Organization, Location and Layout of Stores, Security Measures, Centralization and Decentralization of Stores, Types of Stores House, Store Equipment.

UNIT-V

PRODUCTIVITY & VARIANCES Issue of Material: Printing or receipts and issues of materials, Material Productivity: meaning, factors and measures, material variances: meaning and simple numerical problems.

NOTE: Numerical problems based on Make or Buy decisions, Material turnover Ratio and Material Variance. SUGGESTED READINGS : 1. 2. 3. 4. Materials Management Integrated Materials Management Cost Accounting Material Management : P.C. Sharma : A.K. Datta : Jawahar Lal : M.M. Verma

COURSE -404 UNIT I

HUMAN RESOURCE MANAGEMENT & HRD

INTRODUCTION & INTERNAL MOBILITY AND STAFFING Concept, Objectives, importance & functions of HR department, Manpower Planning, personnel policies, programs and procedures. Recruitment: factors affecting recruitment, sources of recruitment, Selection: process, selection test, interview, group discussion, orientation, placement, promotion , demotion, transfer. TRAINING AND DEVELOPMENT & COMPENSATION Objectives and importance of training. Training methods- on the job training, vestibule training, apprenticeship, development ,methods- case study, business games, in basket, role playing, sensitivity training, transactional analysis, special courses, coaching, understudy, position rotation, multiple management, selective readings, special meetings, special projects, career development. Career planning and Counseling, wage determination and incentives. Performance appraisal: objectives methods and job evaluation. Job analysis: job description and job specification. INTRODUCTION TO HRD & ORGANISING HRD Meaning need, mechanism, processes and outcomes of HRD, HRD strategies, HRD areas, individual employee, the role, the team, the organization, HRD matrix . Role of line manager in HRD, various forms of HRD organisation, HRD departments and their tasks, trends of issues relating to HRD functions

UNIT-II

UNIT III

UNIT IV

TASK ANALYSIS Meaning, uses, steps contextual analysis, activity analysis, task delineation, competency analysis, performance analysis, discrepancy analysis.

UNIT -V

GROUP BEHAVIOR Improving group performance and effectiveness, building effective team, managing dissatisfaction and frustration, counseling and mentoring. Stress and coping up with Stress .

1. 2. 3. 4. 5. 6.

SUGGESTED READINGS : H.R.M : C.B. Gupta, Sultan Chand Pub. Personnel Management : C.B.Mamoria, Himalaya Pub. Personnel Management : Flippo Personnel/Human Rsources Mgt : Decanzo Robbins, PHI Pub. Designing and Managing HRD System : Udai Prakash, TMH Pub. Management and Change through HRD : B.L Maheshwari/ Sinha

COURSE- 405 UNIT -I

FINANCIAL MANAGEMENT INTRODUCTION

Nature, scope, Process, objectives & functions of financial management, Functions of financial managers, concept of time value of money, UNIT II CAPITAL BUDGETING Meaning, Need , Importance, Nature & objectives, Kinds of Capital Budgeting decisions, Methods of evaluation of capital Budgeting Traditional & Discounted Methods. UNIT -III COST OF CAPITAL Introduction, significance, concept, cost of components of capital. weighted average cost of capital Dividend Policies-its concept & types UNIT -IV MANAGEMENT OF WORKING CAPITAL Working capital management, meaning, scope , importance, determinants and sources. Working Capital Management of cash, inventories & receivables. UNIT -V CAPITAL STRUCTURE Capitalization meaning, importance, Over capitalization, under capitalization & optimum Capitalization, Capital structure- meaning, forms & determinants of capital structure, operating & financial leverage, planning the capital structure by EBIT- EPS Analysis.

SUGGESTED READINGS : 1. 2. 3. 4. 5. Financial Management Financial Management Financial Management Financial Management Financial Management : Khan & Jain, TMH Pub. : I.M. Pandey, Vikas Pub. : R.S. Kulshrestha : Prasanna Chandra ,TMH Pub. : Sashi K.Gupta

COURSE 406 UNIT I

FINANCIAL MARKET OPERATION MONEY MARKET An overview of Financial Market in India. Money Market : Indian Money Markets composition and structure; Recent trends in Indian money market. CAPITAL MARKET : Security market (a) New issue market (b) Secondary Market; Functions and role of stock exchange; Listing procedure and legal requirement ; Public issue pricing and marketing ; Stock exchanges National Exchanges and over the counter exchanges. SECURITIES CONTRACT AND REGULATIONS ACT Main Provision. Investors Protection Grievances concerning stock exchange dealing and their removal: FUNCTIONARIES ON STOCK EXCHANGES: Brokers, sub brokers, market makers, jobbers, portfolio consultants, institutional and NRIs FINANCIAL SERVICES Merchant banking functions and roles; SEBI guidelines; Credit rating concept, function, and types.

UNIT II

UNIT III

UNIT IV

UNIT V

Suggested Readings
1.Chandler M.V. and Goldfeld S.M.: Economics of Money and Banking; Harper and Row, New York. 2.Gupta Suraj B: Monetary Economics; S.Chand and Co.New Delhi 3.Bhole L.M. : Financial Markets and Institution; Tata Mc Graw Hill, New Delhi. 4.Hooda R.P.: Indian Securities Market investors view point Rxcell Books, New Delhi.

COURSE- 501

RETAIL MANAGEMENT

UNIT-I

INTRODUCTION TO RETAILING Retailing: Definition, Structure, Different formats, Marketing Concepts in retailing. Retailing mix: Social forces, Economic forces, Technological force, Competitive forces.

. UNIT II RETAIL OUTLET & DESIGN Traditional retail formats, Modern Retail Formats, Physical & Non-Physical components of Store design, Store Location. Type of Retail Outlets, Retail Planning, Development and Control UNIT-III TRAFFIC FLOW AND ANALYSIS Traffic flow and analysis: Population and its mobility, exteriors and layout, Customer traffic flows and pattern, Creative display. UNIT-IV MERCHANDISE PLANNING Merchandise Planning: Stock turns, Credit Management, Retail Pricing, Return on per sq. feet of space, Retail promotions Staying ahead of competition. UNIT-V SUPPLY CHAIN MANAGEMENT Factors for successful Supply Chain management, Drivers of Supply Chain Management, Competitive Advantage, Framework of Supply Chain Management.
SUGGESTED READINGS 1. 2. Managing Retailing Retailing : Environment and Operations Retail Management Retailing Management :P K Sinha, D P Unyal, OXFORD : Newman A.J. and Cullen P : Berman B and Evans J.R Pearson Education, 9th Ed. : Michael Levi M and Weitz BW , Tata McGraw Hill

3.
4.

COURSE -502 UNIT-I

PRODUCTION AND OPERATIONS MANAGEMENT

OPERATION MANAGEMENT, LAYOUT & LOCATION DECISIONS Definition, criteria of performance for the production and operations management system. Jobs/ decisions of Production/operations management. Classification of decision areas. Brief history of the production and operation management function. Features, basic principles, Basic types of layout, merits & demerits. Optimization in a product/line layout, optimization in a process layout. Application in service industries. Location decision. Behavioral aspects in location planning.

UNIT -II

INVENTORY MANAGEMENT Inventory Control, EOQ, simple deterministic Models, ABC Analysis, Value analysis/ value engineering. Purchasing research, vendor relations, and selection of vendors. Material requirement planning, (MRP)- An overview.

UNIT-III

PRODUCTION PLANNING & CONTROL Production planning, production control, Assembly line balancing, types of production and production system maintenance mgt. Work- study & work design. Productivity & methods of improvement.

UNIT-IV

QUALITY MANAGEMENT Quality management as a corporate strategy, statistical methods & process controls. Control charts acceptance sampling, total quality management (TQM).Motivation in quality management. ISO 9000 & 14000 series. Just in time production.

UNIT-V

INTRODUCTION TO OPERATION RESEARCH Linear Programming, Simplex Method, Big-M Method, Two Phase Method, Definitions and distinctions between CPM & PERT, Network Diagram and time calculations. SUGGESTED READINGS :-

1. 2. 3. 4. 5.

Production and Operation Management : C.B. Gupta, Sultan Chand Pub. Production and Operation Management : Chunnawala,Himalaya Pub. Production and Operation Management : O.P. Khanna Modern Production & Operation Management : Edwin S. Bufa, Welley Pub Production & Operation Management : Adam, Ebert, EEE Pub.

COURSE -503 UNIT- 1

INDUSTRIAL RELATIONS AND LABOUR LAW

EMPLOYEE WELFARE SERVICES Welfare activities: housing facilities, canteen, fringe benefits, working environment, health and safety to workers, voluntary welfare scheme for education , social security measures wage and salary determination.

UNIT-II

THE FACTORIES ACT 1948 Scope, definition, approval of licensing and registration of factories, inspection staff, health, safety, welfare, working hours of adults, employment of women and young persons, leave with wages, penalties and procedure.

UNIT-III

THE PAYMENT OF WAGES ACT, 1936 Object, definition, application of the act, deductions, maintenance of registers and authorities, claims. The Workmen Compensation Act, 1923, Object , definition employers liabilities for compensation, amount of compensation appeals.

UNIT-IV

THE TRADE UNION ACT, 1926 Object, definitions, registration, right and liabilities of office bearers, change of name, amalgamation, discussion and returns.

UNIT-V

THE INDUSTRIAL DISPUTES ACT, 1947 Scope and object, definition, authority, notice of change, reference settlement of industrial disputes, strikes and lockouts, lay- off and retrenchment, Miscellaneous. Industrial relations: definition and approaches of industrial relations industrial conflicts types and causes of industrial conflicts, industrial relation policy. Industrial disputes: Preventive measures bipartite and tripartite bodies, ethical codes, standing orders, grievance procedure, collective bargaining, workers participation in management settlement machinery. SUGGESTED READINGS :

1. Labor laws 2. Labor laws 3. Labor laws 4. Industrial Relations

: P.L. Malik : Taxmanns : N.W. Parulekar : A.M. Sharma

COURSE -504

INTERNATIONAL FINANCIAL MANAGEMENT

UNIT-I

INTERNATIONAL FINANCIAL ENVIRONMENT: International environment: Issues and dimensions, Comparative Cost Advantage Theory, Balance of payment , International Monetary System, International Financial System & institutions.

UNIT-II

FOREIGN EXCHANGE RISK MANAGEMENT: Foreign exchange markets and instruments; foreign exchange risk, Management of Risk, Currency Risk Management, Country Risk Management; Financial Derivatives.

UNIT-III

INTERNATIONAL WORKING CAPITAL MANAGEMENT Concept, financing foreign trade. International Cash Management, International Receivables & Inventory Management, Instruments of Sources of Finance in International Financial Market. ADR, GDR, EURO,BOND etc.

UNIT-IV

MULTINATIONAL BUSINESS FINANCING Multinational business finance: trends towards international operations; changing organization and structure of multinational business; reason for foreign investment benefits and risks, accounting treatment of foreign subsidiaries.

UNIT-V

PROJECT APPRAISAL: AN INTERNATIONAL CONTEXT International capital budgeting: evaluation of investment opportunities; financing the project, strategic tie-up: mergers and takeovers. SUGGESTED READINGS :

1. 2. 3. 4. 5. 6.

International Financial management International Financial Management International Financial Management International Finance International Financial Management Multinational Financial Management

: Devi Singh : P.G. Apte, TMN Pub. : Bhattacharya. Sultan Chand Pub. : V.A. Avadhani, Himalaya Pub. : Sapiro, PHI Pub. : Cadhv Vij, Excel Pub.

COURSE -505

FUNDAMENTALS OF COMPUTER NETOWRKING

UNIT-I

INTRODUCTION Concept & Advantages of networks, structure of the Communications network. Types of Networks, Introduction to OSI Reference Model Brief introduction to layers.

UNIT-II

TRANSMISSION MEDIA Magnetic Media, Twisted pair, Base band Coaxial cable, Broadband Coaxial Cable, Fiber Optics, Wireless Communications-Radio wave, Micro wave and satellite communication.

UNITS-III

NETWORK TOPOLOGIES Components of computer networks , Star Network topology, Ring Net work Topology, Bus Network topology, Tree Network topology, Mesh Network Topology, Communication Software, Point To Point and Multidrop circuits, Types of Network LAN , WAN, MAN,

UNIT-IV

TRANSMISSION MODES Serial & parallel transmission, Asynchronous & Synchronous Transmission, simplex, Half-Duplex & full duplex communication, Multiplexing- FDM& TDM, Connection oriented and connectionless networks.

UNIT-V

INTERNET Introduction of Internet, Application of Network, www, Features and importance of WEB, browsing, surfing, downloading and installing applications. Introduction to client server computing, Introduction to TCP/IP reference model- brief of layers only. SUGGESTED READINGS :

1. Understanding Data Communication & Network 2. Computer Networks 3. Computer Networking

- Willeaim A Stray - Andrew s. Tanenbauan - William Stallings

COURSE- 601 ENTREPRENEURSIHP AND SMALL BUSINESS MANAGEMENT

UNIT-I

INTRODUCTION The new concept of entrepreneur, entrepreneurial function, entrepreneurial skills, entrepreneur development program, motivation for entrepreneurs.

UNIT-II

SMALL SCALE ENTERPRISE Establishing small-scale enterprise: opportunities scanning; market assessment for small-scale enterprise, selection of site, choice of technology and Choice of Ownership.

UNIT-III

PROJECT PLANNING Project Identification and Formulation, Project report preparation: Analysis for Project Report, Feasibility Analysis,

UNIT-IV

INSTITUTIONAL ARRANGEMENTS Institutions for entrepreneurial development state incentives, role of financial institutions. Government Incentives.

UNIT-V

MANAGEMENT OF SMALL BUSINESS SMEs : Concept, SMEs Procedure, Issues in Functional Management of SMEs, organizational relations, performance assessment and Control, Strategy for Growth.

SUGGESTED READINGS 1. 2. 3. 4. 5. Entrepreneurship Development In India Entrepreneurship Development Innovation & Entrepreneurship Orgn. & Mgmt of small scale industries Entrepreneurship Management : : : : : C.B. Gupta & N.P. Sriniwasan Jose Paul, N Ajit Kumar P.F. Drucker V. Desai Holt

COURSE -602

RURAL MANAGEMENT

UNIT I

INTRODUCTION Definition, Scope and Importance of Rural management, Agriculture and NonAgricultur sections of Economy, Rural Development problems and Remedies.

UNIT -II

RURAL CONSUMER Consumption theory and Characteristics of Rural Consumers, Village economy sources and Structure of Income.

UNIT III

RURAL FINANCE Rural Financial Environment, Organization of rural credit supply, Credit Planning and Implementation of credit programmes for Rural development, Saving and deposits mobilization in Rural India.

UNIT-IV

RURAL MARKETING Marketing; Meaning, Principles, and Practice, Rural Marketing: Seed, Fertilizers, Pesticides, Machinery and other inputs of rural industry, Marketing Strategies for rural industry.

UNIT-V

COOPERATIVE MANAGEMENT Cooperation: Meaning, Objectives and scope Development of Cooperatives in Rural Area, Cooperative Credit Societies. Cooperative Marketing, Some successful cooperative organization.

SUGGESSTED READINGS : 1. Rural Industrialization in India 2. Indian Economy 3. Fundamentals of Rural Development : K.K. Sen : Dutt & Sundharam : Vasant Dasai, Himalaya Pub.

COURSE - 603

COMPANY LAW

UNIT I

INTRODUCTION Meaning, Definition and Characteristics of Company, Different types of Companies, Privileges and Exemptions granted to a Private Company,

UNIT-II

FORMATION OF COMPANY Promotion , Incorporation and Commencement of Business. Documents: Memorandum of Association, Articles of Association, Prospectus and Statement in lieu of Prospectus. SHARE CAPITAL Share Capital; Type of shares, Alteration and Reduction in capital, Allotment of Shares, Debentures and its types.

UNIT -III

UNIT-IV

COMPANY MANAGEMENT Directors: Appointment, Rights, duties & Liabilities. Meetings: statutory Meeting, Annual Meetings, Resolutions and its types.

UNIT-V

WINDING UP OF COMPANY Prevention and Oppression and Mismanagement in Company Affairs, Winding up of the company, company law boards. SUGGESTED READING :

1. 2. 3. 4.

Company Law Company Law Text Book of Company Law Company Law & Practice

: O.P. Gupta, Sahitya Bhawan. Agra : N.D. Kapoor Sultan Chand, New Delhi. : Gogna PPS, S. Chand & Co. New Delhi. : Ghosh & Balchandran, Sultan Chand, New Delhi.

COURSE : 604 INTERNATIONAL BUSINESS

MANAGEMENNT

UNIT- I

INTRODUCTION TO INTERNATIONAL BUSINESS

International Business : Introduction, Definition, Forms and Facets, Business Environment, International Business Environment, International Economic Tendencies: Liberalization, Privatization, Mercerization and Globalization. UNIT-II INSTRUMENTS OF TRADE POLICY

Tariff, Subsidies, Import Quotas, Voluntary Export Restrains, Administrative Policies, Anti Dumping Policy, BOP. UNIT-III ENTRY STRATEGIES FOR GLOBAL PRESENCE

Foreign Market Entry Strategies: Exporting, Licensing, Joint Ventures, Strategic Alliances, Franchising, Assembly Operations, Management Contract, Turnkey operation, Free Trade Zones, UINT-IV INTERNATIONAL ECONOMIC INSTITUTION

GATT, WTO, UNCTAD, WCO, ILO, IMF, Regional Economic Integrations: ASEAN, SAARC, EU, OPEC. UNIT-V INTERNATIONAL BUSINESS THEORIES

Comparative Cost Theory, Hecksher Ohlin, Product Cycle Theory, Foreign Exchange Basic Concept, Foreign Exchange Market, Factor Affecting Exchange Rates. SUGGESTED READINGS 1. Global Business Management : 2. International Business Environment : 3. International Business Environment : 4. International Trade & Export Management Manav Adhikaray Sundram & Black V.K.Bhalla & Shivram Cherunilam