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ASSIGNMENT ON ANJU MODI

BY B.SANGEETHA PRIYA

ANJU MODI
INTRODUCTION: Anju modi requires no introduction. She is a seasoned designer who has been an integral part of Indian fashion for more than a decade now. her design philosophy is minimalistic and she describes her collection for 2008 as emotional, sensible, feminine but overall modern with mogra I have not felt the need to have my own signature store in Bangalore, working with them has been a great pleasure ANJU MODI INTO FASHION INDUSTRY: A revered couturier, her designs are incensed with passion, romance & innocent seduction. They have over the last two decades, mesmerized all whom are privileged.

The House of Modi has two labels under it. Anju Modi and the other being am:pm which is the brainchild of her children Ankur & Priyanka Modi. She is one of the founder members of the FDCI (Fashion design Council of India), and is an ex-Board Member too. She supplies to a plethora of high-end boutiques, for her NRI clients and International market, in Jeddah, Kuwait, Bahrain, Dubai, London, California, San Francisco, Miami, Singapore and Hong Kong.

In 2006 she was one of the designers, along with Rohit Bal Manish Aurora and Rajesh Pratap Singh who were selected for Heyers Fashion Festival in Paris, organized by the Paris fashion week.

In the same year, she was also invited to present her collection at the Miami Fashion Week. In 2009, she was requested by the Department of Tourism to show during their international event India Calling at the Hollywood Bowl in Los Angeles. In 2010, She was nominated for the 'Best Indian Designer Award' by Marie Claire. In the same year, she was requested to present her collection at the Handloom Week An initiative by the Ministry of Textiles.

Behind the scenes Anju Modi has tirelessly been working with master artisans across the country. Age-old Indian techniques long forgotten have been delicately revived by her. In weaving, vegetable dyeing, block printing and old traditional embroidery she has created an extensive library of research and development. For Anju Modi, designing clothes is a way of life rather than an end in itself. She along with her team has passed through a journey of phenomenal growth in the last 20 years. Through her past work in remote villages of India to her future project of opening an R&D centre for further development of crafts, she has passed on the message of love, goodwill and a need to contribute to society. Perfectionist and a visionary by nature, Anju Modi has created a style for the woman of today She is synonymous with simple, subtle designs that connect with the traditional Indian handicrafts of yesteryears. Her contribution to Indian textile and handiwork is immense. From the revival of weaves in her ensemble to the reinterpretation of Bagru and Sanga-neri prints in her fusion range, her work has shaped the modern days womans wardrobe. Anjus sensibility of creating a modern look from the old and traditional style forms is the essence of what her label Anju Modi stands for today. Her research and development work in villages and their craft include blending fabrics in Varanasi and weaving in real zari [1990 to 1994], developing colourways and designs in Venkatgiri-Andhra Pradesh [1992 to 1994], re-interpreting 'Bandhani' in a modern style by giving it geometrical patterns and neutral colourways in Kutch [1993 to 1995], developing Kota fabrics, Bagru and Sanga-neri prints in Rajasthan to produce reversible jackets, pajamas and blouses [1995 to 1997], modernizing Chanderi village weaving and patterns and currently developing the Lurex yarn weaving in silk chanderi fabric [2000 to 2001], and developing 'boiled' wool and woolen knits to design 'angarakha coats'. All these years of designing in village sectors has improved the economic situation of the craftsmen and weavers. Modi hasn't lost momentum and an easy glamour infiltrates her designs. She spearheads The Wedding Concept and Design Co that is a one-stop shop for all wedding solutions. In 2006 she was one of only four Indian designers selected for Heyers Fashion Festival in Paris organized

by the Chambre Syndicale that also organizers Paris Fashion Week. In the same year, she was invited to present her collection at the Miami Fashion Week. In 2009, she was requested by the Department of Tourism to showcase at India Calling in Los Angeles.

CAREER IN RESEARCH AND DEVELOPMENT: Years 1990 to 1994: Developed new blended fabric in Varanasi, reviving the classic traditions of working Real as zari. (Real silver thread) Years 1992 to 1994: Worked and developed colourways and designs in Venkatgiri (A.P.). Years 1993 to 1995 Moved towards Kutch area. Bandhani a very fascinating craft was reinterpreted in a contemporary way by giving it geometrical patterns and neutral colourways. Years 1995 to 1997 Developed Kota fabrics (Rajasthan, Bagru and Sanga-neri prints). Produced a range of reversible jackets, pajamas and blouses. Years 1998 to 1999 Improved and developed variations in the Bandhni tie and dye techniques and explored vegetable dye and prints in Bagru, Sanganer Years 2000 to 2001 Modernization and improvement of Chanderi village weaving and patterns. Currently developed the Lurex yarn weaving in silk chanderi fabric.

Years 2001 to 2002 Khadi - Developed yarn with slubs and fine rich fabric then styled into casual comfortable yet trendy silhouettes. Years 2003 to 2004 Developing new designs with UNIDO in KotaDoria under cluster development programme with 1500 craftsmen and artisans. Currently, developing prints on the fabric with Rajasthan sector. Years 2005 Working for Holistic Craft Village - A research and development center as a project with FDCI Year 2006 Developed boiled wool and woolen knits to design angarakha coats she was one of the designers, along with Rohit Bal Manish Arora and Rajesh Pratap Singh who were selected for Heyers fashion festival in Paris, organized by the Paris fashion week, organizers. Year 2008 She has been nominated for Marie Claires made in India Awards - Special Honours category Best Craft Revival in 2008. All these years of designing in these village sectors, has helped improve the economic situation of the craftsmen & weavers. Year 2010: Nominated by Marie Clarie for Best Indian Designer Award Was Requested to Present her collection at the Handloom Week by Ministry of Textiles.

COLLECTIONS:

REFERENCE: http://fdci.org/Member.aspx?mid=930968558 http://www.anjumodi.com/DesignerProfile.aspx http://www.mogra.in/ourdesigns.html http://www.modelsntrends.com/view_gallery.php?catid=49

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