Media Studies : 1104 Semester 3 Major Paper 1 Media theories with Culture and Communication

Introduction Theory is crucial to how we understand the world because theories describe, explain, and predict phenomena in practical ways. This course focuses on theory related to the production, content, form, consumption, and effects of the mass media. This module guides our understanding and inquiries of the important role that media play in society. It looks at the evolution and strength of mass media.
No 1. Date 1 Aug
st

Topic

Lesson Plan Discussion on what media studies will offer and how this course fits in

Assignment /Reading Reading of hand out and syllabus

Introduction to course

Unit 1 Orientiation to Media Theory

2. 3 Aug What is culture? Defining the values of culture? Ideology and Culture Reading of Handout from Book: Cultural Theory Popular Culture And Popular Culture Fifth edition An introduction By John storey Assignment 1 5 marks Creating comparative literary work/classical music and converting it into popular culture. To be discussed on 10nth clear comparative notes d\to be given. Groups would be created for this project. Attendance : Malharaavishkar Odisi Malhar, 11nth August to 13th August (any single evening) Prepare culture and media references a discussion will follow in the later section of the syllabus

3.

8 Aug

Influence of Culture on media

4.

10 Aug

Classical Culture and Popular Culture as the other culture. What media sees as culture AIR, Doordarshan, Literature to Pulp Fiction, Ram Gopal Varma, Vicky Donor, Mahuya TV, News and Popular News, and more 1. Discussion of assignment Creating relevant conclusions of culture, kitsch and counter culture. These will be documented and referred

17 Aug

22 Aug

Influence of technology on culture

later on the syllabus 2. Taking scenes of Mahabharata from several performances a discussion Technology Determinism Understanding the concept. From Guttenberg Press to Facebook an analysis Marshall McLuhan Medium is the message Understanding media types and audience involvement

Site : http://malharaavishkar.org/

Reading http://en.wikipedia.org/wiki/Technological_determinism

Reading Handout - Medium is the message from book Understanding Media The Extensions of Man by Marshall McLuhan

Unit 2 Mass Media and Society

7 8 24 Aug 29 Aug

What is Mass Media?

Looking into the past and possible future

Mass Media and Society

Mass media Expression and Communication From story, telling, pictures to forms - Whose side are you on, representations and foundations. Mass Media and Folk Culture: The Collision and Convergence of Folk Popular and Popular Culture Mass Media and art The links between art and media

Reading Introduction to Mass Communication - Keval Kumar Unit 1/ Looking at the Seven Samurai from different cultural perspectives Magnificent Seven, and Sholay

31 Aug

Assignment 5 marks analysis of a folk artist. Viewed in the modern form or Analysis of a folk form growing into a modern popular form. Date of submission to be discussed Looking at artistic symbolism and Mass media Assignment 10 marks - Comparing a piece of art (music, cinema, painting, sculpture) and its representation in mass media Date of submission to be discussed

10

5 Sept

Unit 3 Fundamental Media theory

11 12 13 14

7 Sept 12 Sept 14 Sept 21 Sept

15

26 Sept

Audience and Audience Cultural Imperialism From Propaganda to Agenda The Creation of Hysteria through Mass Communicating The people and opinions and Media Effects Group Evaluation The Mediated Society Media on Society

Analysing the Target audience and relevant theories around it Understanding Deliver of message Looking at the theory formation Looking at theory formation and the creation of mass media heroes When and where do audiences offer or not offer opinion The Subtle and more apparent influences on media

Evaluation Group Presentation on any of the following 15 marks. 10 marks for presentation, 5 for analysis and QE - On any of the following Understanding the use of Facebook Evaluating the influence of advertising Evaluating the influence of an opinion Evaluating the performance of a current film in popular culture
Date of submission Sept 28

16 17 18

28 Sept 3rd Oct 5th Oct

19

10th Oct I Influences of

20

21

Marxism and Feminism on Media 12th Oct Women And Media The representation of women and media in the international and national context 17th Oct Children and How are children represented in Media media and the look at children content in media

Unit 4 Media theory and Social Culture Manufacturing Consent Changed affected by the growing media and its influence More reading on media and technology and society Discussion on Manufacturing Consent with reference to India and Globalisation Any of the topics could be chosen for a minor study and Two major influences in media...the academic paper -15 marks. With observations and theoretical and practical evolution
references. Original paper to be submitted as blog or online magazine posts 1. An observation on Marxism on media 2. Observation of Marxist feminists on media 3. An observation women in media 4. Children and media To be submitted by 24th October

22 23 24

Social Media and Convergence 24th Oct Discussion of academic paper st 31 The Censors October Society and the law
19th Oct 6th Nov The Governance of censorship

25

26

9th Nov

Course conclusion

Looking ahead to media changes a discussion Academic paper discussion broad points debated and discussed Who are the gatekeepers of media The Role of Politics, society and the law The National and International laws of censorship looking at internet censorship Discussing takeaways from the module and updating for future media modules

Handout on Understanding censorship to be given for next class Read Handout- Before the class to facilitate discussion

Looking at editing of comments laws on common social media

Guidelines The dates given could be subject change depending on course and other events Please read handouts and notes as and when requested No delays on submissions will be allowed as dates Digital copies will be handed out of the handouts Questions, comments and other observations are encouraged and welcomed

Assignment 1. 5 marks -creating comparative literary work/classical music and converting it into popular culture. To be discussed on 10nth clear comparative notes d\to be given. Groups would be created for this project. 2. 5 marks analysis of a folk artist. Viewed in the modern form or Analysis of a folk form growing into a modern popular form 3. 10 marks - Comparing a piece of art (music, cinema, painting, sculpture) and its representation in mass media 4. 15 marks. Evaluation Group Presentation on any of the following 10 marks for presentation, 5 for analysis and QE - On any of the following : Date of submission Sept 28

o Understanding the use of Facebook

o Evaluating the influence of advertising o Evaluating the influence of an opinion o Evaluating the performance of a current film in popular culture
5. Any of the topics could be chosen for an academic paper -20 marks. With observations and references. Original paper to be submitted as blog or online magazine posts: To be submitted by 24th October o An observation on Marxism on media o Observation of Marxist feminists on media o An observation women in media o Children and media 6. 5 Marks for attendance and Classroom response Grading and work rules Added Work Creation of blog or online magazine of all the selected work of the module. The editor of the blog will have added grades All work will be checked for plagiarisation and be strictly dealt with. Anyone caught with plagiarising of content will be debarred from submitting any assignment or all assignments will be cancelled Please do try to submit digital copies.