Study on Consumer Buying Behavior and satisfaction level for TVS Motorcycle

Group Companies TV Sundram Iyengar and Sons Limited (www.tvsiyengar.com) TV Sundram Iyengar and Sons Limited operates through the
three following divisions: TVS Sundaram Motors Madras Auto Service

TVS and Sons distributes Heavy Duty Commercial Vehicles,

Jeeps and Cars. It represents premier automotive companies like Ashok Leyland, Mahindra and Mahindra Ltd., Fiat and Honda. It also distributes automotive spare parts for several leading manufacturers

TVS & Sons has grown into a leading logistics solution provider and has set up state-of-the-art warehouses all over the country. It has also diversified into distributing Garage equipment that ranges from paint booths to engine analysers and industrial equipment products.

Lakshmi Auto Components Limited - Large OE supplier of two

wheeler gears and camshafts.

Lucas Indian Service Limited (www.lucasindia.com) - The

company looks after the distribution of auto electrical components all over India.

Axles India Limited - A joint venture with Eaton Limited, U.K.

Manufactures axle housings and drive heads for heavy and light commercial vehicles

Brakes India Limited (www.brakesindia.com) - A joint venture

with Lucas Automotive, U.K. Manufactures foundation and hydraulic brakes as well as other products for automotive and nonautomotive applications

Harita Grammer Limited - Manufacturer of automobile seats in

collaboration with Grammer, world leader in the category

India Motor Parts and Accessories Limited ( www.impal.net) One of India's largest distributors of spare parts

India Nippon Electricals Limited (www.indianippon.com) - A

joint venture with Kokusan Denki, Japan. Involved in the manufacture of magnetos

Lucas TVS Limited (www.lucas-tvs.com) - A joint venture with

Lucas Industries, UK. Manufactures a range of auto electric systems. Also develops and produces vacuum pumps and gear starters with Hitachi Limited, Japan

Madras Auto Service (www.mastvs.com) - India's largest retail

network of auto spares

Southern Roadways Limited - Giant in the Indian road transport

industry, company operates largest parcel service all over South India

Sundaram Brake Linings Limited (www.tvsbrakelinings.com) First Indian company to manufacture asbestos-free brake linings, woven clutch facings and disc pads for automotive applications

Sundaram Fasteners Limited (www.sundram.com) - India's

largest manufacturer of tensile fasteners. First company to receive ISO 9002 certification. Also principal supplier of radiator caps to GM in USA

Sundaram

Finance

Limited (www.sundaramfinance.com) -

Leading consumer finance company in India.

Sundaram Industries Limited (www.sil.co.in, www.tvsrubber.com) - With a reputation

built over five decades, comprises several divisions: custom moulded rubber products, tyre services and coach building. Also specialises in refrigerated trucks and bunk beds.

Sundaram Motors (www.tvsiyengar.com), (www.sundarammotors.com) Major dealers for Indian and foreign cars in South India.

Sundaram Clayton Limited - (www.sundaram-clayton.com)

Sundaram-Clayton

established in 1962 in collaboration with Clayton Dewandre Holdings Plc. (WABCO Automotive) pioneering the manufacture of air brake systems in India. SCL enjoys a major share of the Indian OEM market as well as the domestic aftermarket, which it caters to through a strong and well spread-out distribution network SCL-Brakes division is the first company in India and fourth company outside Japan to win the Deming award for achieving distinctive performance improvements through TQM. In 2002, SCL-Brakes division was awarded Japan Quality Medal. It is the first company in India and second outside Japan to win this prestigious award for continual application of TQM for priority issues to achieve business results.

Limited was

The company's Die Casting Division, from being a captive supplier to the Brakes Division, is developing into a full service supplier of aluminium components to a host of Indian and multi-national companies. It has an installed capacity of 18000 MT per annum of gravity, low pressure and high pressure die castings and plans to increase it to 24000 MT in the next two years. Both the divisions are certified for QS 9000 and ISO 14001

Products

and

Services

Brakes division : Complete range of air brake actuation systems compressors, actuators, valves, brake chambers, spring brakes, slack adjusters, couplings, hose assemblies, switches and vacuum

boosters - for light/nedium and heavy commercial vehicles and trailers. Anti-lock braking system (ABS) and Anti-spin regulation (ASR) assemblies. Die casting division : Sub-assemblies and/or machined aluminium components made from gravity, low pressure and high pressure die casting processes. Srinivasan Services Trust (www.tvssst.org) - The SST (Srinivasan Services Trust), an organization initiated by Sundaram Clayton Ltd and TVS Motor Company Ltd for charitable purposes, has been promoting community development programmes in Tamil Nadu, Gujarat, Maharashtra and Karnataka.

BOARD OF DIRECTOR

Venu Srinivasan Chairman & Managing Director H. Lakshmanan Director T. Kannan Director C.R. Dua Director K.S. Bajpai Director R. Ramakrishnan Director Prince Asirvatham Director

Senior Management Venu Srinivasan Chairman & Managing Director K.N. Radhakrishnan President & CEO H.S. Goindi President - Marketing & Sales Harne Vinay Chandrakant President - NPI S.G. Murali Executive Vice President Finance Company Secretary K.S. Srinivasan

TVS MOTOR COMPANY MISSION AND VISION :

TVS Motor Company Mission We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers. Vision Statement TVS Motor - Driven by the customer

TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time. TVS Motor - The Industry Leader TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia. TVS Motor - Global overview TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for international business in the total turnover. TVS Motor - At the cutting edge TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against international leaders. TVS Motor - Committed to Total Quality TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted. TVS Motor - The Human Factor TVS Motor believes that people make an organization and that its well-being is dependent on the commitment and growth of its people. There will be a sustained effort through systematic training and planning career growth to develop employees talents and enhance job satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualisation of every

employee is achieved. TVS Motor will support and encourage the process of self-renewal in all its employees and nurture their sense of self worth. TVS Motor - Responsible Corporate Citizen TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensure protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationships of mutual trust and interdependence with its customers, employees, dealers and suppliers.

Awards : xports

TVS Motor Company has been awarded 'Star Performer - Silver Shield' in two/three wheelers category, by EEPC India, for excellent export performance for year 2007-08. See full report Leadership Star of Asia Award to Mr. Venu Srinivasan, CMD TVS Motor Company by Business Week International. He was also honoured with Doctorate in Science by University of Warwick, United Kingdom. Mr Venu Srinivasan was conferred with the prestigious JRD Tata Corporate Leadership Award for the year 2004.

Engineering The Deming Prize - TVS Motor Company is the only two-wheeler company in the world to be awarded the world's most prestigious and coveted recognition in Total Quality Management Technology Award 2002 from Ministry of Science, Government of India for the successful commercialization of indigenous technology for TVS Victor

Asian Network for Quality Award 2004 - TVS Scooty Pep won the prestigious 'Outstanding Design Excellence Award' from Business World and National Institute of Design Progressive Manufacturer 100 Award - TVS wins coveted 2009 Progressive Manufacturer 100 Award for end-toend automation of the entire business process of its lubricant brand, TVS TRU4 See full report TPM Excellence Award 2008 - First category by Japan Institute of Plant Maintenance (JiPm) . See full report Management Emerging Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business School Association of India. Best Managed Company award from Business Today, one of India's leading business magazines.

Most Investor friendly company by Business Today, one of India's leading business The 'Good Advertising' award by Auto India Best Brand Awards 2009. SAP ACE AWARD 2007 - The company won the SAP ACE 2007 Award for Customer Excellence in the Most Innovative Netweaver Category. See full report TEAM TECH 2007 Award - TVS Motor Company bags TEAM TECH 2007 Award of Excellence for Integrated use of Computer Aided Engineering Technologies

Sanjeev Kumar