ROLE OF WOMEN ENTREPRENEURSHIP IN THE GLOBALIZED ERA ISSSUES AND CHALLENGES

Prepared By Mr. NAGARAJU Asst. Professor, Department of Commerce and Management, Govt. First Grade College, Vijayanagara, Bengaluru-104 Abstract You can tell the condition of a nation by looking at the status of its women - Jawaharlal Nehru. Women in rural areas rely heavily on commercial service sectors, small-scale firms and home based micro enterprises for the livelihood of their families. Unfortunately, so far detailed and analytical study has not been undertaken on economic empowerment of rural women and their entrepreneurial development skills. An effort has been made in this paper is to identify various means of merchantable areas and required entrepreneurial skills to transform the rural women status and to bring better economic empowerment and to assess the socio economic conditions and problems of rural women, developing their entrepreneurial skills, analyzing the role of Government policies and programs in empowering women through retailing. Womens Entrepreneurship Development (WED) underlines the role of Women agency and organizations in development-the view that women are agents of social changes rather than passive participants or victims. From this perspective, Womens Entrepreneurship Development derives from womens greater overall power and influence at different levels-Micro and Macro. Economic development and Economic growth in villages provide Economic empowerment to Rural Women through Entrepreneurial development skills. NGOS and Academic intelligentsias must work for the economic empowerment of rural women with the Government agencies in bringing up the effective social and economic reforms in remote tribal rural areas and provide them the much needed training skills in the areas for creativity and Micro financial assistance through cooperative societies and Non Government agencies,. Entrepreneur is such as area which covers wide spectrum of activities. That is why it is sometimes beyond the control of the entrepreneur to arrange even basic facilities like finance, raw materials, water, power, connecting road, communication facilities and others to start the business activities. Perhaps that is the reason for which many of the stages are yet to develop industrially due to lack of non-availability of those basis facilities. Neither entrepreneur could able to arrange nor the stage come to their reserve in meeting their requirements to commence the units. The Central and State Government institutions have come forward to help small entrepreneurs in this regard by providing different types of assistance, support and facilities; Creation of infrastructure facilities involves huge funds which small entrepreneurs cannot afford. Government helps to make the economic environment more conducive to business and industry by arranging infrastructural facilities through different institutional support. Rural womens participation in agro based activities is much more than what statistics reveal. This is mainly due to the fact that most of the work done by the women at farm and home is disguised as daily chores. Mechanization and easy availability of labour provides more time to energetic women to engage themselves in self employment or entrepreneurial ventures. Rural women having a pool of human and non human resources need only an innovative mind and motivation to be an entrepreneur. ********