GITAM SCHOOL OF INTERNATIONAL BUSINESS. Name: Debashree Nanda Roll No: 1226111111 Date : 23.07.

2012 Strategic Market Management Assignment I

Procter and Gamble Company Profile : The Procter & Gamble Company (P&G) boasts a boatload of top household brands. The world's largest maker of consumer packaged goods divides its business into two global units: Beauty and Grooming and Household Care. The company also makes pet food and water filters. About two dozen of P&G's brands are billion-dollar sellers, including Always, Braun, Crest, Fusion, Gillette, Head & Shoulders, Mach3, Olay, Oral-B, Pantene, and Wella in the beauty, grooming, health care, and snacks & pet care segments, as well as Bounty, Charmin, Dawn, Downy, Duracell, Gain, Iams, Pampers, and Tide in the fabric & home care and baby & family care segments. P&G's hundreds of brands are available in more than 180 countries. List of Procter and Gamble Brands: Brand With Net Sales of More Than US $ 1 Billion Annually: According to the 2011 Annual Report and P&G Corporate Newsroom :

Ariel laundry detergent Bounty paper towels, sold in the United States and Canada Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders Charmin bathroom tissue and moist towelettes Crest toothpaste Dawn dishwashing detergent Downy fabric softener and dryer sheets Duracell batteries and flashlights Febreze Odor control/Freshener Fusion five blade cartridge and razors. Gain fresh smelling liquid and powder laundry detergents, liquid fabric softener and dryer sheets Gillette, variety of razors for men and women, shaving cream for men, body wash for men, shampoo for men, deodorant and anti-perspirant for men
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Head & Shoulders shampoo Iams dog and cat foods Lenor fabric softener Olay Personal and beauty products Oral-B inter-dental products, such as Oral-B Glide Pampers & Pampers Kandoo disposable diapers and moist towelettes Pantene haircare products SK-II beauty products Tide variety of liquid and powder laundry detergents, stain remover for laundry and stain remover pen Vicks cough and cold Wella hair care products

Brands By Type Of Product: Laundry and personal cleansing products

Tide DariCreme Primex Safeguard Ariel Gain Bonus Daz Lava Mr. Clean Prell Crest Moncler Ivory

Health care Vicks Fibresure Thermacare Pepto Bismol Metamucil Hair care and laundry categories

Pampers Whisper Rejoice Tide

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Max Factor Vidal Sassoon Ivory Pantene Head & Shoulders Herbal Essences

Dishwashing and fabric care

Joy Mr. Clean Downy Alldays

Laundry, personal care and hair care

Ariel Ascend Camay Clairol Nice n Easy Old Spice Safeguard Secret Wella Olay

Competitors: Top competitors for Procter & Gamble include Johnson & Johnson, Kimberly-Clark Corp., Colgate-Palmolive Co., Avon Products, Inc., and Unilever. The indirect competitors of P&G are Dabur, Emami , Jyothy Labs , GKB Ophthalmics. Is Company Proactive or Reactive: In order to remain competitive and achieve growth, they must be able to retain customer loyalty which has contributed to their success. Besides, the company should exploit new market segments and opportunities to support for the concentrated growth strategy, gain market share, and minimize the threats of losing market caused by its vibrant external environment and fierce competitive market. In addition to that understanding the marketing system is a necessity for a successful marketing orientation. By having a thorough knowledge on the factors that have an impact on the target market and marketing mix management can be proactive or reactive. In 1980s P&G was reactive in the disposable diaper market when it attempted to defend itself against environmentalist claims against non biodegradability. A
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proactive stance would have been to create a biodegradable diaper. Similarly

P&G

contributes a part of its profit for the welfare of poor people and helps in the education of children which is a proactive stance. So, P&G is neither reactive nor proactive , it follows both the ways.