FOR IMMEDIATE RELEASE

SILVER FORMULA CO. LTD. ANNOUNCES THE RELEASE OF SWIM SF

New Silver Colloid Solution Set to Revolutionize Pool Sanitation; Offer Safe, Eco-Friendly Alternative to Chlorine
20 October 2011 Contact:

Date:

Jerard Fagerberg, Media Relations info@silverformula.com

PHUKET, Thailand Silver Formula Co. Ltd. formally announces the release of its new SWIM SF system an ecofriendly and non-abrasive substance that uses a silver-copper colloid to sanitize swimming water at the molecular level. To celebrate the launch of this cutting-edge product, Silver Formula is beginning a campaign to raise awareness of the dangers of the now-outdated chlorination method of sanitation. Chlorine remains the most popular method for maintaining both public and private swimming pools, largely due to ignorance of both the harmful side effects of chlorine and the alternatives available to pool owners and bathers. When chlorine reacts with natural oils in human skin, harmful byproducts which cause eye, throat, and lung irritation are created. Furthemore, chlorine exposure has been linked to asthma and other respiratory disorders in bathers, especially children. These byproducts are also harmful to the environment and promote air, water, and soil pollution. Despite being a caustic substance, chlorine has become an institutionalized method of water treatment. Silver Formula Co. Ltd. is a company that was formed with the vision of ending this institution by bringing the truth to light and ushering pool owners into a new era. Produced in European factories, SWIM SF is held to the strictest regulatory measures in the world, ensuring 100% confidence and effectiveness. SWIM SF is unique in the way that it bonds with water molecules to keep swimming water absolutely pure at a level that other products simply cannot achieve. This method kills 100% of all known microorganisms such germs, bacteria, fungi, and algae commonly found in swimming pools without creating any toxic by-products or corrosion. Unlike chlorine or other ammonia-based cleaners, SWIM SF has no irritating odor and is gentle on the skin and on clothes, making it easier to use and enjoy. Furthermore, SWIM SF requires a single treatment to guarantee a first-class swimming environment for a full year. Silver Formula Co. Ltd. is a start-up company that specializes in pool sanitation and other products using silver ions. Based out of Phuket, Thailand, Silver Formula owns and operates a laboratory and factory in the Czech Republic where the silver ion technology was perfected. After decades of research and experimentation, Silver Formula is poised to launch its flagship product SWIM SF nationally and internationally. For more information about Silver Formula Co. Ltd. or SWIM SF, please contact our Media Relations representative or visit silverformula.com. ###