Professional Documents
Culture Documents
Prepare
Research Choose an angle and then prepare questions as a guideline, but dont set an agenda Dont overlook the obvious questions In person interviews are the best, phone is a second option Email is only for very basic news, i.e. srictly factual
The Interview
Interviews are conversations State your purpose off the top If using a recorder, ask if its OK Let the interviewee lead you into new territory As needed, bring your interviewee back to the story but make note of other info Always ask for clarification on anything thats unclear; its not impolite its smart!
Body Language
Great reporters are great listeners. Carl Bernstein
Body language accounts for a huge percentage of effective communication Stay relaxed and informal; put your interviewee at ease Use all communications skills such as nods, smiles, assents, eye contact this assists you to build relationship and trust Remember theres no body language in email and very limited by phone Pay attention to the interviewees body language
Remember
Find different ways of asking the same question if the topic is complex Stay open-minded, avoid pre-judgments Chat up assistants for TWU admin sources Show that youre friendly and confident Avoid looking at your notebook too often! Remember, the interviewee has your story you dont. Put aside any biases or ideas going into the interview and go with what you get