SYMBIOSIS INSTITUTE OF HEALTH SCIENCES (SIHS)

A Constituent of Symbiosis International University

Accredited by NAAC with A Grade
Established under section 3 of the UGC Act 1956 vide Notification No. F.9-12/2001-U.3 of the Government of India

Name Of the Course Name Of the Programme SIU Course Code:

Strategic Management
Master of Business Administration Hospital & Healthcare Management (MBA-HHC) 040141301

Institutes Course Code (if 301 any) Semester Credit Value III 2 No. of Sessions 20 (1.5hrs/Session)

Course-In-Charge

Dr.Abhijit Deshpande

Description and Rationale : (in about 100 words) Why does this course exit? The module develops in depth knowledge, understanding, and awareness of how to design and implement strategies, make strategic choices in a competitive and uncertain environment, and how to lead strategic positioning of companies To provide participants with both a theoretical and practical understanding of how corporate strategy can be formulated in the light of environmental and internal conditions and requirements. More specifically, the module equips participants with a framework for understanding corporate strategy as an interdisciplinary activity within the context of a competitive market economy, leading to corporate decision-making. The module aims to enhance a broad and ethically sound picture of business policy and corporate strategy development with dynamic and stakeholder focus. Contemporary issues in business and management will be discussed in the context of industry specialisation. The scope and limitations of strategic planning and strategic decision making will be introduced in comparative country context. What relevance does this course make in the curriculum? This course has in-depth relevance both a theoretical and practical understanding of how corporate strategy can be formulated in the light of environmental and internal conditions and requirements. More specifically, the module equips participants with a framework for understanding corporate strategy as an interdisciplinary activity within the context of a competitive market economy, leading to corporate decision-making.

The module aims to enhance a broad and ethically sound picture of business policy and corporate strategy development with dynamic and stakeholder focus. Contemporary issues in business and management will be discussed in the context of industry specialisation. The scope and limitations of strategic planning and strategic decision making will be introduced in comparative country context.

Course Objectives : (max 2 to 3 clearly defined) To develop an understanding of strategic management concepts,research and theories To develop a better understanding of the environment in which corporations must function To develop a framework of analysis to enable a student to identify central issues and problem in complex situations, to suggest alternative courses of action Prerequisites(if any): Students are expected to be awareness of the current trends and strategic alliances in the health care sector and other industry and its impact on the economy Learning Outcomes : Think both theoretically and strategically about business Critically evaluate business facts and business data Ability to analyze a companys business environment and identify opportunities and threat at industry level Ability to develop recommendations regarding how companies can enhance their strengths and minimize their weakness Make decisions in complex and unpredictable situations Identify and critically evaluate the threats and opportunities facing a company operating in the global business environment Analyze and assess the strengths and weaknesses of a health sector organization Teaching Pedagogy : What is the proposed teaching methodology? Lectures/seminars/workshops The lectures enable students to understand, to make use of and apply models, concepts and theories. The lectures are used to compare and discuss different concepts and theories and to discuss the issues which integrate different topics. The workshops are used to apply models and theories to case studies or scenarios. What are the teaching aids/tools proposed to be introduced to justify the teachingLearning outcomes of the course?

Powerpoint presentation, hardcopies of cases, Brief of each topics in the form of notes

Internal Assessment Parameters 1. Case Study 2. Case Study 3. Written Test External Assessment 1. Final Examination based on the guidelines prescribed by the Symbiosis International University

Total Marks 60 30 Marks 15 Marks 15 Marks Total Marks 40 40 marks

Syllabus, Teach Plan & Session Plan Topic Details of the topic to be covered Sub Topic(S) Strategic Mission, Vision, Values Process of strategic Management Teaching Tools(Cases/AudioVisual, Software etc) How the topics will be delivered? Teaching Methodology Lectures,Cases,compar e and contrasting vision, mission statement of hospitals Strategic intent and its realization Snippets, case lets No of Sessions* (approx) 30 hours /20 sessions

Grand Topic Business StrategyConcept and Trends in its Management

Strategic Analysis

External and Customer Analysis Competitors Analysis SWOT Boston Consultancy Group Key Success Factors Internal Analysis Value chain 1.Alternative Business Strategies Types of integration, diversification Strategic Formulation in the Health Sector Industry Diversifications Dimensensions on which the strategies for Health care organization be designed

Lectures, Discussion PowerPoint presentations, Business cases related to Healthcare environment CASE STUDIES

Strategy Formulation

Lectures,Interactiveses sions Assessment: A group assignment based on a real-time business strategy simulation game and designed to assess the students ability to analyze a complex, volatile business environment and to craft strategies to successfully respond to both the environment and the actions of competitors Class based activity based on diagrams on integration and diversification Workshop sessions , group presentation Lectures, Discussion and. Simulations Strategic Management models and matrix and workshop in the classes

Strategic Implementation

Growth in Existing Markets Product Development in Existing Markets Market Development using existing markets Low cost strategies Focus strategies Strategic planning ,formulation ,

implementing Strategic Evaluation and Control Techniques of strategic evaluation and Control Evaluation process for operational control Strategy Development Strategic issues in the Hospital and Health care industry Discussions, debates ,lectures Case study 6

Recap of Strategic Market Management

Discussion, Cases Workshop Creating an work environment , appointing team leaders and discussion on strategic issues in the health care industry

Recommended text books: 1. Hill, C.W.L. (2005) International Business: Competing in the Global Marketplace, McGraw-Hill, 5th Edition. 2. Strategic management of health care:W Jack Duca 3. Lasserre, Philippe (2003) Global Strategic Management. Palgrave Macmillan . 4.. A A Thompson Jr., A J Strickland III, J E Gamble, Crafting & Executing Strategy 5. The Quest for Competitive Advantage, Tata McGraw Hill, 4th ed., 2005. 6. Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management, Tata McGraw Hill, 2004. Reference books or releted websites: 1 Peter F. Drucker, Managing in a Time of Great Change, Truman Talley Books / Plume Penguin Group, 1998 2.Gary, Hamel and Prahalad, C. K. (1999). Competing for the Future. HBS Press .3.Henry, Mintzberg, Bruce, Ahlstrand and Joseph, Lampel (1998). Strategy Safari. Details of journal/Magazine articles, White papers, Case Studies, Web-casts, Podcasts etc supporting the topics of the course. Syllabus designed by Syllabus revised by Name Dr.Abhijit Deshpande Dr.Abhijit Deshpande Date April 2010 April 2011