A PROJECT REPPORT

ON Marketing research and customer satisfaction CERATIZIT INDIA PVT. LTD. KOLKATA

A Project Report submitted in partial fulfilment of the requirements For the award of the degree of

MASTER OF BUSINESS ADMINSTRATION

Collaboration program with DCRUST University
BY

Sunil kumar

STUDENTS DECLARATION
I declare that the project titled MARKETING RESEARCH is an original project done by me and no part of the project is taken from any other project or materials published or otherwise or submitted earlier to any other college or university.

SUNIL KUMAR

ACKNOWLEDGEMENTS
I extend my special gratitude to our beloved vice president Sri. ANIL KUMAR, Our Dean for inspiring me to take up this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project guide prof. of ROYAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY, Sonepat for his valuable guidance and constructive suggestions in the preparation of project report.

I extend my gratitude to CERATIZIT INDIA PVT. LTD. and the (SALES CO-ORDINATOR) Ms. Sonia Sen, and all my colleagues, friends for their encouragement, support, guidance and assistance for undergoing industrial training and for preparing the project report.

SUNIL KUMAR

Executive Summary

The objective of the project was to do Market Research and customer Satisfaction for CERATIZIT (I) PVT. LTD. Hard material for that we have to understand the customer needs, constraints, response and emotions so that they can contribute their time for becoming Life advisors for the company. The objective of this study was to analyze consumer satisfaction of mechanical splicing in Kolkata city with respect to the performance, sales effort and sales service. As the company was old and it was yet to be marketed to a large number of customers, it was essential to know the feedback of customers in order to formulate effective marketing and sales strategies in future and improve the quality of service to achieve better consumer satisfaction. The site visits and companing made us possible to measure the satisfaction of consumer by identifying the attributes, which gave consumer-varying degrees of satisfaction. Questionnaire based on company format some attributes like requirement of customer and sales services offered by company were identified as critical (motivational) factors for providing satisfaction to consumers, while other factors like excisable deposit center, delivery was time to time and also intimation regaining before the delivery of product. But absence of such hygienic factors definitely results in a dissatisfied consumer. These hygienic factors could result in selling but their absence can certainly unseal the product offering.
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For this a questionnaire was prepared which gave a vague idea about the Dealer who were really interested and wanted to know about various new opportunities in the industry sector. Go through questionnaire in different different area and customer in the Kolkata city. The study was undertaken for Kolkata region during two months. The researchers were given first 15 days for collection of data and scanning the data. The questionnaire contains various aspects like there. Address, to know the product quality of ceratizit, delivery on time, technical fault and better relationship with ceratizit in future. The second part of the study that consists of 40 days contains scanning the questionnaire and taking appointments. After that usually meeting the persons and tell them about the company. Most important part is analyzing the information

Table of contents
Sl. no. 1 Chapter name Acknowledgements Exicutive summary Introduction Profile of the organization Origin of growth Growth & present status of the organization Future plans of the organization Organizational hierarchy Product and service of the organization SWOT Analysis Discussions on training Students work profile Description of live experience Contribution to the organization Study of research problem Statement of problem Objective & scope of study Research design and methodology Analysis of study Summary of findings 5 Summary and conclusions Summary of learning experience Conclusions and recommendations Annexure Bibliography
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Page no 3 4-5 7 6 7 8 9 10 20-38 42-43 40 41 42 43 44 45 46 47 48 49 50 51 49 50-52 53

INTRODUCTION OF THE TOPIC

The purpose of this training was to have practical experience of working within the organization, in the filed of marketing and to have exposure to the important management practices in field of marketing.

While writing this report the language has been keep simple and the entire discussion has been logical and has coherent outlines. The main motto of the project work was Market Research and customer Satisfaction of CERATIZIT INDIA PVT. LTD. ,KOLKATA. It includes through market Research in various plans of Kotak Mahindra Life Insurance. And in detail consumer (Satisfaction) responses analysis, by surveying number of consumers. The project report is divided into two parts, first part consists market research for finding out best sold plan of Kotak Mahindra Life Insurance, And second consist survey report of various consumers about there responses about satisfaction towards Kotak Mahindra Life Insurance Company.

SCOPE OF STUDIES

Need for measuring customer satisfaction. Customers are too good to lose ---------- Lets keep them happy! Customer is the king. In the era of cutthroat competition and economic recession, above axiom has more importance than ever before. Marketing starts with the customer and ends the customer . Peter Drucker. So no organization, small or big ignores the customers. Earth is not the center of universe but revolves around the Sun . -Copernicus . Similarly, we have come to believe that business firm is not the center of economic universe but revolves around the customer. Build customer and not only products.

Building customers is not a single step exercise but a process ------.

OBJECTIVE OF THE STUDY:

1) To determine the present position and satisfaction of customer in Kotak Mahindra Life Insurance. The main objective of the project was to analyze consumer satisfaction of Kotak Mahindra Life Insurance with other services in Pune. And also present position of the company.

2) To determine the market share of different brands. The second objective of the project was to determine the market share of different brands available in the market. There was a tough competition for the brand in the market. Therefore to get establish, company had to make its competitors analysis and need to determine where do they stand.

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3) Responses of customer Responses from them were collected through survey and for the questionnaire were prepared for both of them.

4) Benefits derived by assessing consumer satisfaction are: - Feedback to organization regarding product. - Understanding customer s requirements. - Providing superior service to customer. - Strengthen the relationship with customers. - Formulating sales strategies.

5) Identify pros and cons of the brand. This was a fundamental objective of the whole research. Company wants to identify that where does the brand lack. In other words, what are the brands so that it can rectify them in order to establish the brand in the market.

6) Suggestions and recommendations. The objective of the research was not only to find out the problem but also the identification of solutions or suggestions of the problems
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General introduction
I extremely happy to join internship under the famous company CERATIZIT (INDIA) PVT.LTD, Kolkata which is one of the hard material tools company in worldwide.

I have visited the different markets of Kolkata and many of them have appreciated with thanks and have encouraged me to go ahead with courage and honesty. I shall be ever grateful to the respectable staff of this company. I

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whole heartily wish the prosperity of the company as well as by famous institution where I have been studying now.

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Profile of The organisation

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Origin of the Organisation

"Maintain our global leadership in high quality installation systems for hard material tools ."
The kolkata based Siel TIZIT limited, a Joint venture between PLANSEE TIZIT of Austria and Siddharth Shriram group is now known as CERATIZIT India pvt. Ltd. . CERATIZIT is the world leader in wear part products.

Currently, the company has been concentrating on cutting tools only through its manufacturing facility that has been created to churn out three million inserts per year. Beginning this fiscal, the company would focus on steel industry for carbide rolls and carbide rods which are used to make drills.

CERTATIZIT India has a host of customers in almost all industrial segments. From the automobile segments, from which it gets over 50 percent of sales, coming from Ashok Leyland, Tata Engineering, Mahindra & Mahindra, Hyundai Motors, Tata Cummins, Maruti, Hindustan Motors, etc. Other important customers are ordnance factories and railways.

The company is ISO 9001 certified and has a modern manufacturing facility.
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CERATIZIT is one of the worlds top five producers of hard materials. It is a global company spanning over 50 countries with its sales and service support. Their headquarters are in Luxembourg and its main plants are located in Luxembourg and Austria. It has 13 manufacturing facilities in different countries including one in Kolkata, India, which is known as CERATIZIT India Pvt. Ltd. CERATIZIT India is ISO 9001 2008 and OHSAS 18001-2007 certified. It has a modern State-of-the-art manufacturing facility, which in terms of technology is at par with CERATIZIT Europe. It has in-house facilities for powder processing, sintering and CVD coating. In fact, CERATIZIT India is one of the very few companies in India, which is completely equipped to manufacture coated inserts from raw powder. The plant has a capacity to produce more than four million inserts per year.

CERATIZIT India's mission is to be the tooling specialist for the priority industrial customer segments by offering

-Superior technical solutions -Intensive specialized service -R&D on complex machining operations

They are leaders in segments like automotive, aerospace, energy and transport, bearings, bar peeling, roll machining, die & mould, tube machining, etc.

Major customers for CERATIZIT India come from the automotive sector namely Ashok Leyland, Tata Motors, Hero Honda, Tata Steel, Tata Cummins, Mahindra & Mahindra, Hyundai Motors, Maruti, Bajaj, etc. Other important customers are BHEL, HAL, BEMIL, ordnance factories and railways.

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Company profile

Business Type

Exporter / Manufacturer / Wholesaler/Distributor / Supplier

Year Established

1970

No. Of Employees

100

Annual Turnover

Rs 100 Crores

Standard Certification

ISO 9002

Products Exporter, Manufacturer, Distributer and Supplier

Cutting tools, carbide cutting tools, engineering products, cutter for milling of cast iron, wear and corrosion resistant tool coating, pcb blanks, to...

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Dealer profile

Government dealer:

Company name 1.Rifle factory 2.Eastern Railway 3.Gun shell factory 4.BHEL HEEP 5.HELL Bangolore 6.western railway

Dealer name P&c P&c Mac tools Metal engg. Surya enterprise Kaltro enterprise

Private compny dealer:

Company name 1.Maruti 2.Hero Honda

Dealer name New welabra Vipra associate

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FUTURE PLAN OF THE ORGANISATION

Higher the goals tougher the climb
In this fast growing world each and every company wants to stand on the peak of the world by achieve their goals and by fulfil the customers needs and wants. So to achieve this goal every company has their certain future plans to attract their customers. In the same way CERATIZIT (I) PVT.LTD has their own future plans to fulfil the wants and needs of their respected customers and these are as follows:

1.

Ceratizit wants to achieve maximum targets in the form of customers.

2. Taking necessary steps to increasing better service facilities.

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3. Also wants to develop new techniques and tools for rapid and better production.

4. Within 2015 CERATIZIT (I) PVT.LTD wants to stand on number 1 position in the field of hard metal and carbide Installation in the market throughout the World.

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ORGANISATIONAL HIERACHY

Regional Sales Manager

Bengal Retail Manager

Bengal Project Manager

South west Region 3 Executives Executives 2 for

KOLKATA

North East Region 2 Executives

1for Rest of
KOLKATA

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PRODUCT PROTFOLIO

Ceratizit India pvt. Ltd.. Manufacture 10 different types of products and these are:

1. Cutting tools 2. Wear parts 3. Wood machining 4. Stone working 5. Carbide rods

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1. CUTTING TOOLS

1. Drilling:
Characteristics: Helical chip flute:

first choice for rotating applications low deflection optimum chip evacuation

The advantage:

state-of-the-art drill and chip flute design guarantee maximum rigidity without deviation. Significant reduction of cutting noise. low cutting forces flexible application of the insert family in all drilling tools optimum compensation of radial forces prevents the drill axis from running offcentre, even large drilling depths in solid material can be produced economically maintaining the quality of the hole.

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2.Turning: It is the tool which is use in robust top clamp for safe positioning of the insert in the seat. Optimised insert seat so that precise despite adhesion and wear.

Advantage: Customised swarf control for components such as aluminium wheels are machined with ultrahard materials e.g. PCD inserts for aluminium wheels.

Precision chamfer and hone to guarantee maximum performance of the ultrahard cutting materials.

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Milling:

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Parting & grooving:

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Threading:

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Multi fumction tools:

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2.Wear parts

Carbide specialties:

One of CERATIZIT's strengths is the possibility to

manufacture blanks and finished, round and flat carbide wear parts for different applications according to customer's requests

Round parts

Thereis a constantly growing demand and we try to follow up by consequent investments. Multispindle machines are common for our production. The CERATIZITcarbide grades are supporting short delivery time and reproduceable quality with highest precision.

Finished parts

At CERATIZIT we have the facilities to finish all parts made of our TC grades inhouse. We have modern machinery available for all grinding operations, lapping, polishing, honing and eroding. Even highly complicated geometries we are able to provide with our 5 spindle machines .

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Carbide blanks x

For machining the desired part, we choose the most favourable

manufacturing method. The fastest way of getting blanks is the direct pressing of the granulated powder by a corresponding tool and sintering afterwards. An alternative for complicated or bigger parts is the two step shaping method. Details: maximum possible are blanks up to 190mm or a length of 300mm.

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Discs:
CERATIZIT blanks for solid tungsten carbide discs for slitting and circular shear knives are designed according to the continuously increasing application fields as well as the rising quality demands concerning the material.

Benefits:

high

ex-stock availability

highly precise geometry reduction of grinding work through low grinding allowances and small tolerances wide range of carbide grades for an increasing number of application fields wide range of dimensions

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Tool & die:

At CERATIZIT we consider the carbide business a matter of confidence. Business based on confidence is a very healthy one. Decades of experience in carbide development and production enable us to offer this to you. To meet the very high demands of the tool and die industry, CERATIZIT offers carbide grades especially developed for stamping applications. Application consultancy regarding grade selection, machining, and properties of different grades is just part of our service for you.

Application areas:
blanking operations coining operations bending operations

Product requirements
excellent ex stock availability for standard products very good machinability of parts through EDM and grinding long and consistent service life of dies optimal metallurgical consistency

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Nozzles:
Water jet cutting technology has asserted itself to an ever increasing degree against competing technologies. Highly wear resistant carbide nozzles are a major fact for the cutting result. The main areas of application are the automotive, packaging and aerospace industries, mechanical engineering and electronics.

advantages :
cutting takes place at room temperature (thermal stress is avoided) only one tool is used: the water jet no limits as to materials that can be cut: ranging from stone, composites, plastics, metals ... up to a thickness of 150 mm. a clean job: as opposed to thermal procedures, water jet cutting is emission-free

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Hobs:
CERATIZIT has produced blanks for solid tungsten carbide hobs for many years. Every hob is an individually manufactured high-tech product based on our customers' drawings. Furthermore we offer tailor-made CERATIZIT tungsten carbide grades a guarantee for reliability and maximum output.

Convincing advantages :
near net shape technology, with tight tolerances and improved grinding allowances efficient, homogenious submicron tungsten carbide grades prompt delivery member of WZL-gear cycle

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3. Wood machining

CERATIZIT covers the entire cutting tool sector with its carbide products for wood machining. In this way we contribute essentially to the performance capacity of the wood machining tools provided with products from CERATIZIT from the professional to the DIY enthusiast. We consider ourselves first of all a partner for the wood tool manufacturers. Our production programme includes carbide blanks, semi-finished products and ground indexable knives ready for use.

Tips for circular saws

We produce saw tips for circular saws. In order to work soft, hard, exotic wood and other materials, CERATIZIT has created a wide range of grades. The grade is adapted exactly to the cutting geometry and the material processed. Saw tips are then brazed on the support material and ground by the toolmaker.

Indexable knives
Indexable knives are used as finished products by the toolmaker. They are also mechanically fixed and the advantage is that they can therefore by used as reversible knives.

Blanks for profiling

Blanks for profiling are used for shape moulding. Toolmaker will then profile and grind the blankets. The main characteristic of CERATIZIT blanks is that they are mechanically fixed on the support material and not brazed.

Rods

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Rods are supplied either as sintered or in ground execution. In both cases, the toolmaker will give its final shape. Rods will be used for boring or milling applications.

Strips
Strips are mainly used in planer and shape moulding machines. The main characteristic of CERATIZIT strips is that they are brazed on the support material and not mechanically fixed. We produce strips that will be shaped then ground by the toolmakers.

Drill tips
Drill tips can be referred to as drills for woodworking. Drill tips are first profiled then ground by toolmakers in order to make holes for hinges, wooden dowels, tenon joints,

Blanks for routers

Blanks for routers are mainly used for pantograph cutters. Tungsten carbide tips are already preshaped and have to be brazed to the steel body and grinded by the toolmaker to specific angles to cut efficiently at high speeds.

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4.

stone working

To makers of stone working tools, we are today the principal supplier world-wide, furnishing the industry with millions of drill tips used in masonry drills and hammer drills. For producing drill tips we could use steel with the disadvantage of a short lifetime. CERATIZIT, however, produces hard metals with very interesting properties ranging from exceptional hardness to high toughness. In order to promote the hard metal technology, we have concentrated more on metallurgy and on producing the basic hard metal components than on making finished products. As a result, we enjoy a long-standing partnership with all of the worlds famous toolmakers.

Hammer
Hammer tips can drill any stone type except for brittle material because of the shocks they provoke. Hammer tips are fixed on professional tool shanks.

Masonry

tips

Masonry tips can drill by percussion any material but armoured concrete. They are fixed on a cylindrical tool shank and mostly used for light machinery. In the near future, there will be more and more cordless machinery

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5. Carbide rods

In addition to competent advice a tool manufacturer also expects a complete product and service package. The stock programme adapted to the needs of the tool makers with the most common dimensions from 1 to 46 mm in up-to-the-minute grades helps to produce tools successfully.

A. Quick service:

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TECHNICAL SERVICES providing by ceratizit india pvt.ltd are:

Presence of Technical services representative Custom specification for projects Guidance for proper product selection On site help Training to Dealers, contractors, engineers & architects Mason meets

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COMPETITORS
The competitors of CERATIZIT INDIA PVT.LTD are as follows:

1.Sandvik hard materials 2. Kennametal India ltd. 3. taeguTec India ltd.ia 4. Ultra hard materials

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Mathematical Representation of the Strong Competitors of ceratizit (I) PVT.LTD is as follows:

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DISTRIBUTION NETWORK / CHANNEL

Factory Branch Goodown Stockist Dealer Inducer

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Sales by CERATIZIT India pvt.ltd

(Per year)

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Swot analysis

a)

STRENGTH :

Employment and training opportunities in the field of cutting tools. Vehicles is the need today life so it is gets employment .

Construction of the multi building projects on the feasible location in the country. Good structured national network facilitates the boom of construction industry. Low cost well educated and skilled labour force is now widely available across the country. Sufficient available of raw material and natural resources in the country is supportive for the industry.

b)

WEAKNESS :

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 Chances of natural disadvantage are there. Distance between construction projects reduces business efficiency. Training itself has become a challenge. Changing skills requirements and an ageing workforce may accentuate the skills gap. Improve in long term career prospects is highly required to encourage staff retention and new entrants. External allocation of large contracts becomes difficult.

c)

OPPORTUNITY :

Continuous private sector manufacture vehicles ordanance boom will create more cutting tools wear parts opportunities.

Public sector projects through Public Private Partnerships will bring further opportunities. Developing supply chain through involvement in large projects is likely to enhance the chances in construction. Renewable energy projects will offer opportunities to develop skills and capacity in new markets. More flexible training delivery techniques are now available. Financial supports like loan and insurance and growth in income of people is in support of construction industry.
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d)

THREAT :

Long term market instability and uncertainty may damage the opportunities and prevent the expansion of training and development facilities. Current economic situation may have an adverse impact on construction industry. Political and security conditions in the region and late legislative enforcement measures are always threats to any industry in India. Infrastructure safety is a challenging task in construction industry. Lack of political willingness and support on promoting new strategies. Natural abnormal causalities such as earth quake and floods are uncertain and can prevent the construction boom.

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Discussions on training

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STUDENTS WORK PROFILE

The major responsibilities handled were:

1. Answering to customers queries. 2. Preparation of weekly management information system report.

3.

Preparation of customers feedback report about the services provided by CERATIZIT INDIA PVT. LTD. Kolkata.

4. Work with active and in an efficient manner.

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DESCRIPTION OF LIVE EXPERIENCE

This project rather job was my first experience to the hard core reality of the real world. Before joining the organization there was many curiosities and queries in my mind about the corporate world and life style.

I still remember my first day in the organisation my BOSS i.e. vicepresident(Mr.ANIL KUMAR) introduced me with the other member of the organisation. It was a great experience for me because before that if someone would have introduced me it was my family or friend. Apart from them there is also a world and too recognizes me is a great thing to notice. It gave me immense pleasure and enthusiasm towards the job.

First few days were very much challenging because fresh the college I was in the organisation so it took me some time to keep pace with them. But again thanks to the college, which had cultivated us in such a manner that, in the few days I was amalgamated with organisation and its culture.

My BOSS told me learns as fast as possible and the main stream from next week. I was very eager to do some work and handle some responsibility. To my surprise I was assigned to the job with the full responsibility to represent the organisation.

It was a responsible job for me to give all the answer of the respected customers queries. But I accepted the challenge. My Boss on the very first day told me its a very responsible job; do your best and do not let me down. It gave me some sorts of confidence and very soon I began to enjoy the job and it gave to me a better result.
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Mean while I used to utilize my spare time in understanding the organization operations and handling customers queries. The time duration that I spend in the organization helped me a lot in my first induction programmed. I handled the situation very well and was very much satisfied with the things going on for me. In very short span of time I learned a lot and this span of time taught me lot for my successful life in future.

CONTRIBUTION TO THE ORGANIZATION

Provide necessary information about customer willingness for the product to the organization.

Encourage retailers and dealers to use the product of CERATIZIT INDIA PVT.LTD.

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RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
INTRODUCTION Research is an art of scientific investigation through search for new facts in any branch of knowledge. It is a moment from known to unknown. Research always starts with a question or a problem. Its purpose is to find answers to questions through the application of the scientific method.

It is a systematic and intensive study directed towards a more complete knowledge of the subject studied.

. As marketing does not address itself to basic or fundamental question, it does not qualify as basic research. On the contrary, it tackles problems, which seem to have immediate commercial potential. In view of the major consideration, marketing research should be regarded as applied research. We may also say that marketing research is of both types problem solving and problem oriented. Marketing research is as systematic and objectives study of the problems

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pertaining to the marketing of the goods and services. It may be emphasized that it is not restricted to any particular area of marketing, but is applied to all the phases and aspects.

METHOD OF DATA COLLECTION 1) Data to be collected. Data includes facts and figures, which are required to be collected to achiever the objectives of the project. In order to determine the present position and satisfaction of customer of kotak Mahindra Life Insurance. a) Primary Data The data that is being collected for the first time or to particularly fulfill the objectives of the project is known as primary data. These types of data were, - The market share of Kotak Mahindra Life Insurance. - The market share of other brands available in the market. - Responses of consumer. - Identifying pros and cons of the brand. The above primary data were collected through responses of consumer was
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conducted through questionnaires prepared for them. b) Secondary Data Secondary data are that type of data, which are already assembled and need not to collected from outside. These types of data were i) Company Profile ii) Product Profile iii) Competitors Profile The aforesaid data were collected through Internet and company s financial report.

2) Data Collection Method For given project, the primary data, which needed to collect for the first time, were much significant. This type of information gathered through Survey technique, which is the most popular and effective technique for correct data collection. The survey was completed with the use of questionnaires. - Questionnaire for consumer. 3) Sampling Sample is the small group taken under consideration from the total group. This small group represents the total group. In the project the market research, which was ask to be studied was pune market but as it was possible to approach all the respondent s customer of the city, hence a sample was
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selected which represents the whole city. The areas selected for the sample are present further in the appendix. Sample size of customer list was taken from Kotak Mahindra Life Insurance customer data basic. 4) Data Evaluation The data so collected were not simply accepted because it contained unnecessary information and over or under emphasized facts. Therefore only relevant data were included in the report, which helped in achieving the objectives of the project.

Analysis of Data

Feedback obtained by customers through the physical survey method to know their opinion about CERATIZIT (I) PVT.LTD. Products performance was also analysed through users opinion with the help of questionnaire format, so that it would be easy to analyze the data and reach to conclusive point.

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Summary of the Findings

Various techniques of research shows that

The product of CERATIZIT (I) PVT.LTD. Company is enough good in comparison to other companies. Sandvik Company is one of the best of competitor CERATIZIT (I) PVT.LTD. Company. The performance of CERATIZIT INDIA PVT.LTD. Products are excellent. The retailers and dealers promoting CERATIZIT (I) PVT.LTD products are highly satisfied with the quality, supply & support. The CERATIZIT (I) PVT.LTD customers faces only problem with the pricing as compare with the competitor.

Limitation of the Study

1) The report is limited to the extent of information supplied by the organisation.

2)

The study is limited only to CERATIZIT (I) PVT.LTD.

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3) Due to time constraint a small sample size was used which may be limitation of this project.

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Summary and Conclusion

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Summary of Learning Experience

Coming to the learning experience it was a great time to be with the organisation. The working environment and the support that I got from the superiors and the colleagues were appreciable. Before joining the organisation I was very much susceptible about it but very much relevant to the industry also. For that matter my communication skills improved so was my personnel skills. One thing I realized was that every day brings new experience in the life and you do not have to wait for things get done but you have to push the things so that they could be done.

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Conclusions and Recommendation

What I concluded from the project was that theory and practical life is something different. We need to apply that theory in our practical life for better and effective results. I can say it confidently because there were many of my colleagues who were/are working with the organisation from a long time and they are also doing well but what they lack is the art that we learn in the classroom. The same job that we can do with a greater fineness they are unable to do because of organised management learning. In sort we are moulded in such an environment that we enjoy work which may not be true for others. The Company is doing well it has a handsome share of customer in its hand but it needs to improve in certain areas like: Quick Service facilities. Make reasonable price.

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ANNEXURES
CERATIZIT INDIA PVT. LTD.

Questionnaire

1. Company/ Organization Name2. Proprietor / Owner Name3. AddressContact no4. Competitors: i) ii) iii) iv) v) 5. Competitors ActivitiesCompany Pack Size Packaging Price Monthly Sale Performance Good Excellent Average Poor

6. Are you ever being customer of CERATIZIT INDIA PVT. LTD.?

Yes

No

7. Do you ever use the product of CERATIZIT INDIA PVT.LTD? 64

Yes If Yes, then which:

No

Sl. No .

Produc t

Compan y

Pac k Size

Packagin g

Pric e

Monthl y Sale

Performance Goo d Excellen t Averag e Poo r

8. Branding :

CERATIZIT

OTHERS COMPANIES

9. Customers Satisfaction : Good

Excellent

Average

Poor

10. Customers Opinion / Suggestion: Sl. No. 1. 2. 3. 4. 5.

Date: Place:
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Region & Location : Name of Sales Person : Project Name Address of the Site Name of the contact person (Number & e-mail) Architect & Consultant (Name & Address) Person - in - charge (Number & e-mail) Contractor or Builder (Name & Address) Project - in - charge (Number & e-mail) Status of the Project Value of Project (in lacs) Prospective staring & completion date of billing Possible value of billing (in lacs) Area of Application

EAST region - KOLKATA

Area of Application Internal floor External wall

Scope of products alongwith expected areas & products recommended Area (in Products recommended sft)

Value (i

Existing specifications if any : PRODUCTS

Convinced client directly. CERATIZIT

Competito

Detail of competitors :

Date / Review / Follow-up :

BIBLIOGRAPHY
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WEBSITE :

www.ceratizit.com www.google.com

BOOKS : Marketing Research Dhruv Grewal Consumer Behavior- Joseph Wisenblit

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