DEPARTMENT OF BUSINESS ADMINISTRATION ALASKA PACIFIC UNIVERSITY BAM 46200 Fall 2012 Instructor: Babu George Objective: Marketing

is not a universal science; many of its principles are country-culture-specific. This course will attempt to apply the principles of marketing to the diverse and dynamic global marketplace(s). Key Discussion Themes: 1. A refresher on the foundations of marketing 2. The internationalization process of businesses 3. The diversity of international markets 4. Researching international markets 5. Framework for developing international marketing programs 6. Contemporary issues in global marketing Teaching-Learning Method: Live interactive sessions will be used to discuss concepts in global marketing. Additional learning should come from suggested reading materials. Students will be evaluated entirely based on how they apply the knowledge gained thus in preparing an international marketing program for a business of their choice. If a local business that wishes to go global cannot be identified, it is acceptable to create a simulated business and prepare the program for that business. This will be a group project. Grading: National-Cultural Analysis (explanation of the business environment of the chosen foreign country with special reference to why your offering(s) will be suitable to the countrys social, cultural, and economic environment evidenced from the project report): 25% Competitive Analysis (explanation of the competitive situation including, but not limited to, comparing your market offering(s) with that of your existing and potential competitors evidenced from the project report): 25% Product-Pricing-Place Promotion Strategies (analysis of how you are going to reengineer the 4Ps of marketing to suit the foreign country evidenced from the project report): 25% Project Presentation (based on elements of professionalism, flow of ideas, ability to answer related questions, etc.): 25% Instruction Interface: Global Marketing Management (3 Credits)

Blackboard Learn (https://apu.blackboard.com) will be used as the primary platform for instruction. You will be notified in advance of live sessions and please make sure to come online to attend them. Ensure that you come prepared to discuss the topic assigned for each session the way to do this is to read and research the learning materials associated with that topic. Textbook Requirement: A text book is not compulsory; however, it is a good idea to read and keep in your possession one of the reasonably well known text books on global marketing. Some of the suggested books include: International Marketing, Philip R. Cateora and John L. Graham, McGraw-Hill Global Marketing Strategy, Susan Douglas and C. Samuel Craig, McGraw-Hill Global Marketing, Warren J. Keegan and Mark Green, Prentice Hall Global Marketing Management, Masaaki Kotabe and Kristiaan Helsen, Wiley Extra-Credit Opportunities: Extra credit opportunities may be announced throughout the semester. Some of these opportunities include credits for attending guest lectures, participating in community events, contributing to the press, etc., related to international marketing. Note that extra credits will be considered only if a student has a final grade that borders two letter grades (say, C and B) in which case the higher grade will be granted based on the worth of the extra credit as determined by the instructor. Students may also bring to the notice of the instructor any extra-curricular activities they may have done and request extra credits. Academic Dishonesty: Academic dishonesty includes, but not limited to, cheating, fabrication, and plagiarism. Academic dishonesty may lead to an F for the course component related to dishonesty or for entire course, in accordance with the severity of dishonesty as determined by the instructor. Special Requirements: Frequent access to the internet and any commonly used data processing software May have to go off campus sources for data collection

General Caveat: This copy of syllabus is a work in progress. As an instructor, I love to take your feedback while the course proceeds and make changes in the syllabus. Most times, such changes will be minor and I will inform you in advance of any changes in the syllabus. Instructor Contacts: My office is located at Room 3, GH an APU campus. You are welcome to fix an appointment over email if you want to meet me. Wherever possible, I will try to help resolve any issue that you might have by means of electronic communication. In order to keep proper records, please consider using Blackboard for all important communications. However, if you need an urgent response, please email me at beingbabu@facebook.com or call me at 6012554431. Americans with Disabilities Act Policy It is the policy of Alaska Pacific University to make reasonable accommodations for qualified students with disabilities, in accordance with the Americans with Disabilities Act (ADA). If a student with

disabilities needs accommodations, the student must notify the Director of Counseling & Wellness Center, Career & Disability Services in the Atwood Building. Procedures for documenting student disability and the development of reasonable accommodations will be provided to the student upon request. Students will be notified by the Director of Counseling & Wellness Center, Career & Disability Services when each request for accommodation is approved or denied in writing via a designated form. To receive accommodation in class, it is the students responsibility to present the form (at his or her discretion) to the instructor. In an effort to protect student privacy, the Director of Counseling & Wellness Center, Career & Disability Services will not discuss the accommodation needs of any student with instructors. Faculties are not expected to make accommodations for individuals who have not been approved in this manner. APU is a private university of higher education. Students seeking accommodation must present documentation of disability to the Director of Counseling & Wellness, Career & Disability Services. In some cases, accommodation can be facilitated quite simply, while in other cases APU may not be capable of providing specific assistance. At all times, APU seeks to make reasonable accommodation. You may reach the Director of Counseling & Wellness, Career & Disability Services at dbpalmer@alaskapacific.edu or by calling 907-564-8345.

Syllabus copy modified on: 12/08/12