Ring Back Tones

Ring Back Tones

White Paper

Ring Back Tones

Content
1. 2. 2.1. 2.2. 2.3. 3. 3.1. 3.2. 4. 5. 6. 7. 7.1. 7.2. 8. 9. Preview Examples of utilization Use case 1 Use case 2 Use case 3 Description of Functionalities Users Potential Administrators Potential WEB Self Care Charging Possibilities RBT Design RBT Deployment Minimal Deployment Scalable Deployment HW Requirements RBT Sale Options 3 3 3 3 3 3 3 4 4 8 8 9 9 10 11 11

Ring Back Tones

1. Preview
RBT is a modern service in field of mobile entertainment. It allows the caller listening to music or other audio tracks instead of regular ring tone while waiting until the called person answers the call. It provides variety of entertainment opportunities, but also different business oriented services, especially focused on personification of provided information which the caller gets before the called party answers the call. Music can be selected from a soundtrack set (list of tracks from different genres, specific sounds, or combination of music and verbal tracks). RBT are not dependant on types of handsets, because the tracks are not recorded on handsets; they are stored directly in operators switches. Users are able to preset personal RBT according to own specifications, for instance according to time of day, day in year, callers or caller groups and thus personify the RBT. These modern functions have pleasing impact on callers, because they are addressed by variety of welcome melodies according to e.g. different daytime.

2. Examples of utilization
2.1. Use case 1 A company which provides Customer Care Centre for customers may have the telephone lines busy and overloaded. In such case they can provide for a new line dedicated only to VIP customers and thus make sure that their calls will be always answered immediately. In case that such client calls the regular CC line, verbal information about the new 1234567 line installed for VIP customers is provided while listening to regular ring tone. This solution guarantees that information is provided only to right group of clients. 2.2. Use case 2 In case that user changes telephone number and the old number is still active, he or she can preset information about the new number while listening to ring tone of the old one. 2.3. Use case 3 Sometimes customers use company phones which have to be left at work after business hours. In case that they are called after leaving work, RBT can inform all or only specific callers about possibility to call personal number of the called person.

3. Description of Functionalities
3.1. Users Potential RBT assignment to different callers user can assign different RBT to different callers. RBT selection according to category or genre user can select RBT from different genres, sounds of verbal tracks. RBT assignment to different caller groups user can create different groups of callers and assign different RBT to them. creation of contacts user can create so called contacts with description and possible assignment to a certain group.

Ring Back Tones

RBT selection according to day time user can assign different RBT depending on specific time of day. standard RBT selection user can preset standard RBT for callers not belonging to any specific group with assigned specific RBT. creation of own portfolio user can create own portfolio of RBT, which means that he or she can arbitrarily add RBTs from platform portfolio to personal portfolio. automatic RBT insertion in portfolio if user selects specific RBT from platform portfolio, it is consequently stored into his or her personal portfolio. unlimited selection user can select either from platform portfolio or personal portfolio while assigning RBT. preset preview user can preview all callers, which group they belong to; eventually, check the groups. Additionally, he or she can check which RBTs are assigned to different groups or specific callers. User can also preview the personal portfolio. Thanks to these functionalities, users have full control over RBTs, which can be preset according to user discretition and which offer variety of interesting utilization. 3.2. Administrators Potential In addition to all users possibilities, administrator can also: Add or remove RBT to/from the system, including name, description and category/genre. preset standard RBT for platform administrator can preset standard RBT for platform, which means that RBT for all callers, who users havent assigned specific RBT to. activate/deactivate RBT service to specific user (platform enables full automation of this functionality) Due to all above described features, administrator has full control over all current or historic operations executed in the system platform stores records off all executed operations.

4. WEB Self Care

RBT functionalities can be managed by end users by means of the self care platform, which offers easy presetting or service changes via operators web pages. Following screenshots sample the basic web functionalities as viewed by end users. Of course, the web design can be changed in order to unify with the operators corporate identity and it can become part of their general web presentation.

Ring Back Tones

Ring Back Tones

Ring Back Tones

Ring Back Tones

5. Charging Possibilities
Because of different variants of platform preset, there are different possibilities of RBT charging. It can differ from a flat fee to charging all users alternations of the service, or combination of these variants. Because the platform stores all entries about changes including time data, it offers wide range of exploitation to administrator. Charging can be also based on CDR method or event billing.

6. RBT Design

Apache WEB Server

7. Db Server checks A and B values and creates VXML with appropriate URL for audio 6. GW asks for URL with A and B 8. GW parses VXML, gets audio and plays it on bearer channel HTTP

Operation Db Server

Customer Db Server

Database replication

Phoenix Provisioning System

HTTP or RTSP redundant IP network

5. PGW sends MGCP CRCX with script URL including A and B numbers and signals MSC to open bearer channel MGCP SS7 over IP (SCTP) 4. SLT forwards IAM to PGW HTTP or WEB Services pair of AS5400XM voice gateways with integrated SLT redundant PG2200 node

SS

Ho

3. MSC sends IAM message to PGW

bearer and signaling channels

rT eln

et

HLR settings

1. User 1 dials number B GSM 9. User 1 hears ring back

MSC/HLR GSM

2. Phone B rings

User 1 Phone A

GSM network

10. User 2 answers the call. MSC sends disconnect to PGW and opens voice path from A to B

User 2 Phone B

phone B settings

SS 7

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7. RBT Deployment
7.1. Minimal Deployment

GUI + Management Server RHEL 4 ES

MySQL Replication

Content Web Server RHEL 4 ES

MySQL RBT Replica RHEL 4 ES

MySQL RBT Management RHEL 4 ES

MySQL 5.x RBT Replica

MySQL 5.x RBT Management

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7.2. Scalable Deployment

RBT Content Web Servers RHEL 4 ES

RBT Content management add/remove

MySQL RBT Replica I RHEL 4 ES

GUI + Management Server RHEL 4 ES

Web Server I per MySQL replica RHEL 4 ES

MySQL Replication MySQL 5.x RBT Replica

MySQL Replication

MySQL RBT Replica II RHEL 4 ES

MySQL RBT Management RHEL 4 ES

Web Server II per MySQL replica RHEL 4 ES MySQL 5.x RBT Replica MySQL 5.x RBT Management

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8. HW Requirements
Customer DB server - 2CPU/AMD64/EMT64/2-4GB RAM/160GB disk capacity Operation/Replica DB server - 1CPU/AMD64/EMT64/1GB RAM/160GB Content WEB server - 1CPU/AMD64/EMT64/1GB RAM/160GB GUI + Management server - 1CPU/AMD64/EMT64/1GB RAM/160GB

9. RBT Sale Options

Physter Technology understands that different operators have different preferences and different business philosophy; therefore we suggest to our potentional customers two sales models: RBT is offered as a SW solution with license policy, support and maintenance; once the SW license is acquired, operator is responsible for HW, implementation and operation costs, but gets all profit out of the RBT service operator doesnt want to invest in the RBT solution but wants the service in his portfolio; in this case Physter Technology offers business scenario when we outsource the RBT service including all hardware and operation requirements, operator promotes the service through his own communication channels, collects money from users and our mutual cooperation works on the split profit share basis

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