MAKING THE MOST OF MOBILE SOCIAL MEDIA

Brad Wilke Founder & Executive Director Flash Volunteer

A strategic guide for nonprofits

AGENDA
D efining Mobile Social Media (MSM) M SM usage and growth Key uses of MSM E ssential MSM tools Telling your organization's story C ase study P ractical exercise Q uestions

WHAT IS MOBILE SOCIAL MEDIA?

MSM USAGE AND GROWTH

All data from State of the Media: The Social Media Report, Nielsen, Q3 2011

MSM USAGE AND GROWTH

MSM USAGE AND GROWTH A bout 80% of active internet users visit social networks and blogs A mericans spend more time on Facebook than any other U.S. website N early 40% of social media users access content from their mobile device I nternet users age 55+ have more than doubled their MSM usage since 2010

KEY USES OF MSM

Manage online social networks from mobile devices

KEY USES OF MSM Utilize location-based services

KEY USES OF MSM Create, share and consume media on the go

KEY USES OF MSM Connect to mobile sites via social networks

KEY USES OF MSM Share third-party content

KEY USES OF MSM Play games with friends

ESSENTIAL MSM TOOLS

TELLING YOUR ORGANIZATIONS STORY

L et your mission drive your message M aintain unified but distinct voices in each channel B e social, generous and relevant L ess is more E ngage your audience by showing them what you do

TELLING YOUR ORGANIZATIONS STORY

- Static platform with one-way information flow - Billboard and archive for organizational messaging - Portal to social media channels - Primary audience engagement platform
- Two-way dialogue - Contests, relevant articles, user-generated content - 1 to 2 posts per day (on average)

- Follow, retweet and DM to build relationships - Informal voice with different content than Facebook - 2 to 3 posts per day (on average)

- Place for longer blog posts, pics and videos

- Share specific posts on other social platforms - Guest posts from industry leaders and strategic partners - Deep audience engagement

CASE STUDY

FLASH VOLUNTEER CAUSE CROWDS

Cause Crowds
Jackson Street Clean Up!

Saturday, 27 August 2011 10:00 AM 2:00 PM 320 17th Avenue South, Seattle, WA 98144 (Central District) Name Email

Thanks for signing in for in for Thanks for signing the Jackson Street Clean Up!Clean the Jackson Street Up! Share: Like

Sign in

FLASH VOLUNTEER CAUSE CROWDS

Unique QR code for event check-ins Mix of traditional and online promotion Mobile optimized Flash Volunteer check-in page Prompt to recruit friends via Facebook and Twitter Data capture through Flash Volunteer backend Willingness of nonprofit to employ experimental approach Live tweeting via MSM Twitter app Predetermined hashtags (#HSDCPark, #nptech, #volunteer) Periodic photo sharing on Flash Volunteer Facebook page Result: one drop-in volunteer Lessons learned:
Push notifications required for random recruitment Multiple tweeters; not just more tweets (network effects) Traditional on-site recruitment signage

FLASH VOLUNTEER CAUSE CROWDS

PRACTICAL EXERCISE
Get out your mobile device (smartphone, etc.) Download Twitter mobile app Log-in via your organizations account [If you dont have an account, make one now] Create a post about tonights NetSquared Meetup Add #hashtags (#Seattle, #NetSquared, #nonprofit) Add a picture Publish your tweet

QUESTIONS?

@flashvolunteer Flash Volunteer

www.flashvolunteer.org