MARKETING (B.S.B.A.) GENERAL PROGRAM College of Business Administration BA2 101, 407-823-2184 http://www.bus.ucf.

.edu Not eligible for a double degree with another College of Business Administration major Admission Requirements Completion of the UCF General Education program, and Gordon Rule, or an AA degree from a Florida Public Community College 203 UCF Degree Programs See Common Program Prerequisites Degree Requirements 1. UCF General Education Program (36 hrs) A. Communication Foundations 9 hrs Preferred: SPC 1608 B. Cultural and Historical Foundations 9 hrs C. Mathematical Foundations Select MAC 1140 Pre-Calculus 3 hrs Select CGS 2100C Computer Fundamentals for Bus 3 hrs D. Social Foundations Select ECO 2013 Macroeconomics or 3 hrs ECO 2023 Microeconomics Select one: PSY 2012, SYG 2000, ANT 2000 3 hrs E. Science Foundation 6 hrs 2. Core Classes (18-21 hrs) Must be completed with a C (2.0) or better. ACG 2021 Principles of Financial Accounting 3 hrs ACG 2071 Principles of Managerial Accounting 3 hrs ECO 2013 Macroeconomics 3 hrs ECO 2023 Microeconomics 3 hrs *ECO 3401 Quantitative Business Tools I 3 hrs CGS 2100C Computer Fundamentals for Business 3 hrs *At UCF, students who have completed MAC 2233 and STA 2023 will be waived from ECO 3401. Students who have not completed both classes with a C (2.0) or better must take ECO 3401. See Common Prerequisites in the Transfer and Transitions Services section for more information. 3. Required for All Business Majors (36 hrs) First or subsequent semester in the College of Business Administration: GEB 3031 Cornerstone (Required in 1st or 2nd semester) 4 hrs GEB 3375 Introduction to International Business 4 hrs BUL 3130 Legal & Ethical Environments of Business 4 hrs ECO 3411 Quantitative Business Tools II 4 hrs FIN 3403C Business Finance 4 hrs MAN 3025 Management of Organizations 4 hrs ISM 3011C Essentials of Management 4 hrs Information Systems MAR 3023 Marketing 4 hrs Last Semester: MAN 4720 Strategic Management 4 hrs

4. Special college and/or department requirements: Must complete all Gordon Rule requirements, prior to admission to this degree. Students who change degree programs and select this major must adopt the most current catalog. Only grades of C (2.0) or higher transfer into the program and students must have a C (2.0) or better in each common program prerequisites class. Students wanting to major in Marketing must apply for admission to the major. Final exams will be given during Exam Week. Any student receiving a business degree must complete one half (30) of the 60 upper level business courses for their degree program in the UCF College of Business Administration. Additionally, 12 of the 30 credit hours completed at UCF must be from the department or school in which the student majors. Students majoring in Marketing must earn a grade of C (2.0) or better in each course applied toward the major, and a 2.0 overall average in the major. MAR 3023 is included in this requirement. Students must earn at least a 2.0 GPA in the major and CBA. 5. Required Courses (18 hrs) MAR 3391 Professional Selling 3 hrs MAR 3503 Consumer Behavior 3 hrs MAR 3613 Marketing Analysis and Research 3 hrs MAR 3641 Marketing Intelligence 3 hrs MAR 4803 Marketing Management 3 hrs MAR 4804 Marketing Strategy 3 hrs 6. Restricted Electives - General Marketing (6 hrs) Minimum of 2 courses required: MAR 3323 Integrated Marketing Communication 3 hrs MAR 3403 Sales Force Management 3 hrs MAR 3721 E-Marketing 3 hrs *MAR 4156 International Marketing 3 hrs MAR 4231 Retailing Management 3 hrs MAR 4711 Sport Marketing 3 hrs MAR 4712 Healthcare Marketing 3 hrs MAR 4715 Entertainment Marketing 3 hrs *MAR 4724 Strategic Foundations in Global e-Business 3 hrs MAR 4841 Services Marketing 3 hrs MAR 4941 Marketing Internship 3 hrs MAR 4XXX Contemporary Marketing Topics in Florida 3 hrs *Either MAR 4156 or MAR 4724 (not both) may be taken as an elective. 7. Restricted Electives-Sales Track* (9 hrs) Students must take: MAR 3403 Sales Force Management 3 hrs MAR 4415C Advanced Professional Selling 3 hrs MAR 4413C Strategic Issues in Sales 3 hrs *Admission by department approval: Restricted to declared marketing majors. Requires submission of application by May 1. Must have earned a grade of B (3.0) or higher in MAR 3391 to apply. Department faculty committee will select a maximum of 40 sales track participants based on academic achievement, work experience, outside activities and leadership positions, and responses to questions on the application form. MAR 4415C is offered in the fall semester; MAR 4413C is offered

in the Spring semester. 8. Foreign Language Requirements (0-8 hrs) Admission: Two years of one foreign language in high school, or one year of one foreign language in college (or equivalent proficiency exam) prior to graduation. Graduation: none 9. University Minimum Exit Requirements A 2.0 UCF GPA 60 semester hours earned after any CLEP award 48 semester hours of upper division credit completed 30 of the last 36 hours of course work must be completed in residency at UCF A maximum of 45 hours of extension, correspondence, CLEP, Credit by Exam, and Armed Forces credits permitted Completion of the General Education Program, the Gordon Rule, the CLAST, and nine semester hours of Summer credit (if applicable) 10. Electives*** (variable) Total Semester Hours Required 120 hrs Majors who meet departmental criteria are also eligible to apply for a marketing internship (MAR 4941). For additional information about the department, curriculum, faculty, events, and careers in marketing, students are invited to visit our department home page at: http://www.bus.ucf.edu/marketing/. Transfer Notes Courses taken at community colleges do not substitute for upper division courses. Courses transferred must be formally evaluated for equivalency credit. The student must provide a course syllabus and any other supporting information with his/her petition for this evaluation. Common Program Prerequisites for the State University System for College of Business Administration programs include Financial Accounting, Managerial Accounting, Macroeconomics, Microeconomics, Calculus, Statistics, and a relevant computer class. At UCF Business, students who have completed the calculus and statistics class will be waived from Quantitative Business Tools I. Students who have completed either the calculus or the statistics, but not both, must take Quantitative Business Tools I. Subject to the general grade and residence requirements, credit will be granted for transferred course work equivalent to that required in the UCF Business program. Only grades of C (2.0) or higher transfer into the program and students must have a C(2.0) or better in each common program prerequisites class. ACG X001 and X011 will substitute for ACG 2021 at UCF. Florida Public Community College students are advised to complete the Associate of Arts degree, to include the general education requirements, the common program prerequisites for the SUS system, and college algebra. Any student receiving a business degree must complete one half (30) of the 60 upper level business courses for their degree program in the UCF College of Business Administration. Additionally, 12 of the 30 credit hours completed at UCF must be from the department or school in which the student majors. Orientation and advising are two of the most valuable tools that

a student can make use of when transferring to UCF. Be sure that you take advantage of both. 204 UNIVERSITY OF CENTRAL FLORIDA 2009-2010 Undergraduate Catalog UCF Degree Programs Program Academic Learning Compacts Program Academic Learning Compacts (student learning outcomes) for undergraduate programs are located at: http://www.oeas.ucf.edu/alc/academic_learning_compacts.htm Equipment Fee Full-time Student . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30 per term Part-time Student . . . . . . . . . . . . . . . . . . . . . . . . . . .$15 per term FOUR YEAR PLAN OF STUDY GENERAL MARKETING Freshman 1st Term 15 hrs 2nd Term 15 hrs ENC 1101* 3 ENC 1102* 3 Cult-Hist I* 3 Cult-Hist II* 3 SPC 1608 3 Art/Music/Lit 3 ***Elective 3 MAC 1105* 3 ***Elective 3 CGS 2100C 3 Must complete nine hours in a summer semester Sophomore 1st Term 15 hrs 2nd Term 15 hrs ECO 2023* 3 ECO 2013* 3 ACG 2021* 3 ACG 2071* 3 Science 3 Science 3 Psy/Soc/Ant 3 ***Elective 3 ***Elective 3 ECO 3401* 3 *C (2.0) or better grade required in each class Junior 1st Term 16 hrs 2nd Term 17 hrs ECO 3411 4 MAR 3391 3 GEB 3031 4 BUL 3130 4 GEB 3375 4 FIN 3403C 4 MAR 3023 4 MAR 3503 3 MAR 3613 3 Senior 1st Term 17 hrs 2nd Term 13 hrs MAR 4803 3 MAN 4720 4 MAR Elective 3 MAR 4804 3 MAN 3025 4 MAR Elective 3 ISM 3011C 4 GE Non-Business Elective 3 MAR 3641 3 General electives as required to reach 120 semester hours. FOUR YEAR PLAN OF STUDY MARKETING: SALES TRACK Freshman 1st Term 15 hrs 2nd Term 15 hrs ENC 1101* 3 ENC 1102* 3 Cult-Hist I* 3 Cult-Hist II* 3 SPC 1608 3 Art/Music/Lit 3 ***Elective 3 MAC 1105* 3 ***Elective 3 CGS 2100C 3 Must complete nine hours in a summer semester Sophomore

1st Term 15 hrs 2nd Term 15 hrs ECO 2023* 3 ECO 2013* 3 ACG 2021* 3 ACG 2071* 3 Science 3 Science 3 Psy/Soc/Ant 3 ***Elective 3 ***Elective 3 ECO 3401* 3 *C (2.0) or better grade required in each class Junior 1st Term 16 hrs 2nd Term 16 hrs ECO 3411 4 MAR 3391 3 GEB 3031 4 MAR 3403 3 GEB 3375 4 FIN 3403C 4 MAR 3023 4 MAR 3503 3 MAR 3613 3 Senior 1st Term 17 hrs 2nd Term 17 hrs MAR 4803 3 MAN 4720 4 MAR 4415C 3 MAR 4804 3 MAN 3025 4 BUL 3130 4 ISM 3011C 4 MAR 4413C 3 MAR 3641 3 GE Non-Business Elective 3 General electives as required to reach 120 semester hours.