2013 SPONSORSHIPS

CHICAGO//SAN FRANCISCO//DC

01 schedule

THE 2013 BACONFEST USA NATIONAL SCHEDULE

BACONFEST CHICAGO APRIL 20, 2013 BACONFEST SAN FRANCISCO JULY/AUGUST 2013 BACONFEST DC SEPTEMBER 2013

Total attendance: 6,400 guests, 1 million impressions Reach a national audience at three world-class tasting events. Connect with our passionate following. Promote your products and services.

Join our bacon community. Sponsor Baconfest USA!!

02 about
What is Baconfest USA? Baconfest USA creates chef-driven tasting events. Bacon is the featured ingredient in every dish and cocktail. Our festivals are paradise for bacon-lovers and the brands that love them. As they wander through our bacon wonderland, guests are eager to connect with fellow baconlovers and brands that share their passion for luxury gourmet experiences. crowd pic

about 02

table closeup pic

Sponsors Exhibiting sponsors at our events have a unique opportunity to connect with our guests with in-person, high-value experiential marketing. Your message will be in front of thousands of happy, bacon-dazed customers who are hungry to connect with your brand. Baconfest USA is a marketing juggernaut with extensive reach. Our Facebook, Twitter, direct email, advertising and media presence provide additional opportunities to broadcast your message to our followers. Best of all, Baconfest is good for America. We donate a portion of proceeds from ticket sales, raf es and sponsor match programs to local food charities. Since 2009, Baconfest has raised over $85,000 and over 150,000 pounds of food generated from Baconfest events.

03 growth
Our growth: Baconfest Chicago 2012 was our fourth event. Our rst event in October 2009 had 75 guests and 10 chefs. Our second event in April 2010 had 800 guests, 24 chefs, 5 liquor sponsors and 20 vendors. Our third event in April 2011 fed 1,600 guests with 56 chefs, 7 liquor sponsors and 21 vendors. Our fourth event in April 2012 fed 3,300 guests with 108 chefs, 10 liquor sponsors and 25 vendors. Our future: On the heels of our success in Chicago, Baconfest is expanding in 2013 with inaugural events in Washington, D.C. and San Francisco.

2013 Anticipated attendance: Baconfest Chicago 110 restaurants // 3,500 guests Baconfest San Francisco 50 restaurants // 1,500 guests Baconfest DC 45 restaurants // 1,400 guests

Chefs
250 200 150 100 50 0 2009 2010 2011 2012 2013 7000 6000

Guests

San Francisco DC Chicago

5000 4000 3000 2000 1000 0 2009 2010 2011 2012 2013

San Francisco DC Chicago

04 online exposure
Sponsors bene t from coordinated exposure across all channels before and after each event.

facebook.com/baconfest Main page features 10,000+ fans who devour our content Total potential audience of 3.3 million (Friends of Fans) 4 promoted posts per month reaching 200k+ Demographics: 50% Female 4% 18-24 20% 25-34 17% 34-40 6% 45-54 49% Male 3% 18-24 17% 25-34 18% 35-44 6% 45-54

twitter.com/baconfestchi 5500+ followers Daily updates featuring sponsors and partners

Email 7,300+ con rmed subscribers Monthly updates with sponsored content High engagement - average 4.9% click rate Website www.baconfestusa.com 971,640 page requests through November 2012 (3,976 average page request per day)

05 media exposure
Baconfest is an irresistible media magnet - put your brand at the center of the story.

BROADCAST
Travel Channel's Food Paradise Food Network's CRAVE NBC 1st Look LX TV WGN Chicago's Best WGN Chicago Morning News ABC Chicago News - Steve Dolinsky

PRINT
New York Times Chicago Tribune Chicago Sun-Times RedEye AAA Living Magazine Southwest Airlines Spirit Magazine Chicago Reader Time Out Chicago

ONLINE
Good Morning America Blog Huf ngton Post FoxNews.com NBCChicago.com SeriousEats.com The Atlantic - Cities CNNGo Eater.com Grubstreet.com WBEZ.com

SCREENCAP

RAVES
"The Super Bowl of the local bacon lover's calendar." - ABC Chicago News "If theres any question people take their bacon seriously look no further than Chicago." - Foxnews.com "A veritable cornucopia of bacon drinks and dishes."

For more videos, go to baconfestusa.com

- Redeye Chicago "in a word, awesome." - Naperville Sun "Our pantheon of pork." - Time Out Chicago

Our media calendar includes announcements regarding ticket sales, sponsors and giveaways, contests, and the Roll-Your-Own Baconfest Guide

06 partners
Past sponsors include leading brands from all corners of the luxury marketplace: Our chefs include James Beard award winners, Top Chef celebrities and local phenoms whose restaurants span the spectrum from intimate salons to multi-location national brands.

Girl and the Goat Stephanie Izard

David Burke's Primehouse Rick Gresh

Hearty Boys Dan Smith and Steve McDonagh

Cafe Spiaggia Sarah Grueneberg

Sable Heather Terhune ...and over 100 more! Our partners rave:

Table Fifty-Two Art Smith

"I found Baconfest to be near awless - an incredibly impressive event and business driven by a team of collective marketing geniuses. - Kristin Kaza, Chicago Reader, 2011-12 Media Sponsor "You had me at bacon." - Jimmy Bannos, Sr., Chef-Owner, Heaven on Seven, 2011 Exhibitor

pork

07 national sponsorships
National Presenting Sponsor ($50,000) Prime exposure onsite in Chicago, San Francisco, and Washington DC Unequalled prominence in all off-site marketing and PR Unique presenting sponsor for the whole 2013 season Bene ts at Each Event
Presenting Sponsor Bene ts 12 x 16 exhibition space (triple size booth) Pre-event marketing as PRESENTING SPONSOR in all press materials Premiere Brand Exposure Logo inclusion in all event signage Full-page (8 x 11) ad on back cover of the festival program 4 static projected ads - full screen above stage Sponsor logo on attendee gift bags Event Access 8 working passes to staff your station 15 VIP tickets ($9,000 value) Signage 2 dedicated signs at station Banner and door decals at entrance and check-in area Logo in rotation on four digital signposts Logo Visiblity Logo listed in highest priority in all marketing materials Logo on homepage on BaconfestUSA.com Dedicated sponsor page on BaconfestUSA.com Marketing and promotional opportunities Reciprocal social media mentions (10,000+ facebook; 5,500+ twitter) Sponsor-authored email blast (7,500+ subscribers) Ticket giveaway contest for each event Guest gift bag inclusions Connect with chefs via chef-only gift bag Optional Add-Ons Host a VIP lounge Name a Golden Rasher Award

08 national sponsorships
National Anchor Sponsor ($40,000) Broad exposure onsite in Chicago, San Francisco, and Washington DC Extensive reach in all off-site marketing and PR One of a maximum of three 2013 National Anchor Sponsors Bene ts at Each Event
Presenting Sponsor Bene ts 12 x 16 exhibition space (triple size booth) Premiere Brand Exposure Logo inclusion in all event signage Full-page (8 x 11) ad on back cover of the festival program 4 static projected ads - full screen above stage Event Access 6 working passes to staff your station 10 VIP tickets ($6,000 value) Signage 2 dedicated signs at station Logo in rotation on four digital signposts Logo Visiblity Logo listed in all marketing materials Logo on homepage scroll on BaconfestUSA.com Dedicated sponsor page on BaconfestUSA.com Marketing and promotional opportunities Reciprocal social media mentions (10,000+ facebook; 5,500+ twitter) Sponsor-authored email blast (7,500+ subscribers) Ticket giveaway contest for each event Guest gift bag inclusions Connect with chefs via chef-only gift bag Optional Add-Ons Logo on gift bag Host a VIP lounge Name a Golden Rasher Award

09 single city sponsorships

Premiere Single City Sponsor // $9,000 - $12,000 Our most prominent single-city sponsorship Chicago // $12,000 San Francisco // $9,000 Washington DC // $9,000 Bene ts At One Event
Premiere Bene ts 12 x 6 exhibition space (double size booth) Pre-event marketing in lead-up to the event Brand Exposure Half-page (8 x 5 ) ad in the festival program 2 static projected ads - full screen above stage Event Access 5 working passes to staff your station 6 VIP tickets ($900 value) Signage 1 dedicated sign at station Logo in rotation on four digital signposts Logo Visiblity Logo listed in all marketing materials Logo on homepage scroll on BaconfestUSA.com Dedicated sponsor page on BaconfestUSA.com Marketing and promotional opportunities Reciprocal social media mentions (10,000+ facebook; 5,500+ twitter) Ticket giveaway contest for each event Guest gift bag inclusions Optional Add-Ons Logo on gift bag Name a Golden Rasher Award Connect with chefs via chef-only gift bag Sponsor-authored email blast (7,500+ subscribers) Banner and door decals at entrance and check-in area

10 single city sponsorships

Hometown Single City Sponsor // $4,000 - $5,000 Effective hometown marketing for local brands Chicago // $5,000 San Francisco // $4,000 Washington DC // $4,000 Bene ts At One Event
Hometown Bene ts 6 x 6 exhibition space Pre-event marketing in lead-up to the event Brand Exposure Quarter-page (8 x 3) ad in the festival program 2 static projected ads - full screen above stage Event Access 4 working passes to staff your station 6 General admission tickets ($450 value) Signage 1 dedicated sign at station Logo in rotation on four digital signposts Logo Visiblity Logo listed in all marketing materials Logo on homepage scroll on BaconfestUSA.com Dedicated sponsor page on BaconfestUSA.com Marketing and promotional opportunities Reciprocal social media mentions (10,000+ facebook; 5,500+ twitter) Guest gift bag inclusions Optional Add-Ons Logo on gift bag Name a Golden Rasher Award Connect with chefs via chef-only gift bag Sponsor-authored email blast (7,500+ subscribers) Banner and door decals at entrance and check-in area

11 single city sponsorships

Premiere Beverage Partner Greater event presence for greater impact Chicago // $2,500 + 3,500 servings San Francisco // $2,500 + 2,000 servings Washington DC // $2,500 + 2,000 servings Bene ts At One Event
Premiere Beverage Partner Bene ts 12 x 6 exhibition space (double size or two stations) Pre-event marketing in lead-up to the event Brand Exposure Quarter-page (8 x 3) ad in the festival program 2 static projected ads - full screen above stage Event Access 4 working passes to staff your station 2 VIP tickets ($300 value) 2 General admission tickets ($150 value) Logo Visiblity Logo listed in all marketing materials Logo on homepage scroll on BaconfestUSA.com Dedicated sponsor page on BaconfestUSA.com Marketing and promotional opportunities Reciprocal social media mentions (10,000+ facebook; 5,500+ twitter) Sponsor-authored email blast (7,500+ subscribers) Guest gift bag inclusions

12 single city sponsorships

Traditional Beverage Partner Chicago // 3,500 servings San Francisco // 2,000 servings Washington DC // 2,000 servings Bene ts At One Event
Premiere Beverage Partner Bene ts 6 x 6 exhibition space Pre-event marketing in lead-up to the event Brand Exposure Quarter-page (8 x 3) ad in the festival program 2 static projected ads - full screen above stage Event Access 4 working passes to staff your station 2 General admission tickets ($150 value) Logo Visiblity Logo listed in all marketing materials Logo on homepage scroll on BaconfestUSA.com Dedicated sponsor page on BaconfestUSA.com Marketing and promotional opportunities Reciprocal social media mentions (10,000+ facebook; 5,500+ twitter) Guest gift bag inclusions

Experience Partner $750 per city Bene ts At One Event

6 x 6 exhibition space Pre-event marketing in lead-up to the event Logo and bio in the festival program 3 working passes to staff your station Dedicated sponsor page on BaconfestUSA.com Reciprocal social media mentions (10,000+ facebook; 5,500+ twitter) Guest gift bag inclusions

13 about our charity partner

Baconfest is more than just a bacon-paradise. Our passion for bacon is matched only by our desire to make a difference in our community. In Chicago, we partner with the Greater Chicago Food Depository to help end hunger in Chicagoland. A portion of event proceeds go to support the Food Depository's programs. We run a food drive at the event; guests bring non-perishable contributions for the Food Depository to distribute to hungry people in our community. In addition, the Food Depository sells raf e tickets to our guests with prizes provided by our sponsors and partners. Here's a breakdown of our event's 2012 charitable impact 2012 Financial Impact $ 50,000 donated to the Food Bank from ticket proceeds. $ 2,660 revenue to the Food Bank from the sale of raf e tickets 2012 Impact Measured in Pounds of Food 2,298 pounds // amount of food donated by our guests 2.33 // pounds of food that the GCFD can buy with a dollar 116,500 // pounds of food that the Baconfest nancial contribution will buy 6,197 // pounds of food that can be purchased by GCFD with raf e proceeds 124,996 // total pounds of food made available to hungry Chicagoans by Baconfest Chicago 2012! Over four years, Baconfest has given over $85,000 to the Greater Chicago Food Depository. Our nancial commitment, food drives, raf es, and sponsor commitments have made a total of 200,717 pounds of food available to hungry people in our community! As we grow, we're eager to make a difference with signi cant contributions to local hunger organizations in each city. Your sponsorship makes our charitable giving possible. Ask us about ways to increase your sponsorship exposure by participating in our charitable work with a food-match or other philanthropic commitment.

14 summary of sponsorships
Baconfest Sponsorship Opportunities
Onsite
Booth Size Working Passes VIP Tickets General Admission Tickets 12 x 16 (triple size) 8 15 per city 12 x 16 (triple size) 6 10 per city 12 x 6 (double size) 5 6 6 6 x 6 4 12 x 6 (double size) 4 2 2 6 x 6 4 2 6 x 6 3

National
Presenting Sponsor

National
Anchor Sponsor

Single City
Premiere Sponsor

Single City
Hometown Sponsor

Single City
Premiere Beverage Sponsor

Single City
Traditional Beverage Sponsor

Single City
Experience Partner

$50,000 $40,000

$9,000 $12,000

$4,000 $5,000

$2,500 + Servings

Servings

$750

Logo Presence
Ad In Festival Guide Logo On All Event Signage Entrance Banner & Door Decals Full-Screen Projected Static Ads Logo On All Marketing Materials Logo On 4 Digital Signposts Signs At Station Full Page Back Cover Full Page Inside Half Page Quarter Page Quarter Page Quarter Page Logo & Bio

Gift Bags
Logo On Gift Bags Your Materials In Gift Bags Your Materials In Chef Gift Bags

Online
Sponsor Authored Email Blast Ticket Giveaway Contest Logo On BaconfestUSA.com Sponsor Page On BaconfestUSA.com Reciprocal Social Media Mentions Sponsors Social Media Links On Website