Animal Welfare

Loving Animals in All Kinds of Ways

Concern for animal welfare can be based on awareness that non-human animals are sentient and that consideration should be given to their well-being, especially when they are used by humans.

Animal Welfare
Loving Animals in All Kinds of Ways

Moo.
Concern for animal welfare can be based on awareness that non-human animals are sentient and that consideration should be given to their well-being, especially when they are used by humans.

Community
Five Points of Interest

The community focuses on 5 points of interest within animal rights and welfare. Each point reects major issues and needs, and the users passions in each topic are reected accordingly, as youll see with our personas. These 5 points are...

Pets
Spay & Neuter and Domestication Issues

Pets. Pets are a big part of animal rights and welfare because of their closeness to humans. Some issues include population control and domestication issues.

9 in 10 pet owners
say they consider their pet a member of the family.

Nine in ten pet owners say they consider their pet a member of the family.

Entertainment
Welfare of Zoo and Circus Animals

Entertainment. There is some debate about the welfare of animals in zoos and circuses, and even more debate about the overall ethics of using animals for entertainment at all.

Entertainment
Zoos

The condition of the animals varies widely, especially in zoos in countries with little or no regulations. Some critics argue that animals that live in zoos are treated as voyeuristic objects rather than living creatures, and are often driven to insanity in the transition from being free and wild to incarcerated and dependent on humans for survival.

Entertainment
Circuses

Every major circus that uses animals has been cited for violating the minimal standards of care set forth in the Animal Welfare Act. During travel, animals may be caged or chained for long distances and hours, forced to stand in their own waste, and subjected to extreme temperatures.

Animal Testing
Ethics of Medical & Cosmetics Testing

Animal testing. Animal testing is a topic that gets a lot of attention, especially about medical experiments and cosmetics testing. Vivisection (from Latin words meaning "alive" and "cutting") is dened as surgery conducted for experimental purposes on a living organism, typically animals with a central nervous system, to view living internal structure. Animals are also used to test whether makeup will irritate eyes or skin.

Animal testing is crucial

for vaccines, surgeries, and treating diseases, and may also benefit future progress for other diseases.

Animal testing is crucial for vaccines, surgeries, and treating diseases, and may also benet future progress for other diseases.

Food
Welfare of Livestock & Ethics of Dietary Choices

Food is a broader topic, encompassing human dietary choices (like whether its okay to eat meat or not) and the welfare of livestock.

Food
Factory Farms

Connement at high stocking density is one part of a systematic effort to produce the highest output at the lowest cost by relying on economies of scale, modern machinery, biotechnology, and global trade.

Food
Free-range

Factory farming methods have evolved to meet the ever-growing demand for meat. The organic approach may be slower and less protable animals have room to move and so fewer animals can be produced from the same amount of land, for example but it produces cleaner and healthier animals.

Food
Dietary Choices

Dietary choices can have an impact on animal welfare due to the change in demand for animal-based foods. For example, a strict vegan diet will decrease the need for livestock, while a diet heavy in meat will increase that demand.

Red meat
is rich in iron, B12, and B6 for a strong immune system.

Red meat is rich in iron, B12, and B6 for a strong immune system.

Hunting
Ethics of Hunting for Food, Sport, and Population Control

Hunting, and whether its ethical to hunt for food, population control, or sport.

Hunting
Materials

Fur, leather, feathers, wool, etc. have historically been used as protection from the elements. This has led to the mass extinction of multiple species, such as Tasmanian tigers, monk seals, and the sea mink. Due to the adoption of synthetic materials, this is no longer necessary, but it a symbol of status and luxury.

Hunting
Trophy Hunting

Trophy hunting reduces the competition between males for food and mates, thus increasing the population. This can lead to other species in their shared environment going extinct. Hunting female deer reduces the number of the deer population and drastically reduces the number of car accidents.

15,000,000 hunting licenses

were issued in 2011

Fifteen million hunting licenses were issued in 2011.

Moo.

Individuals

So, lets meet the people who are affected by these issues.

TRINA WAGNER
animal lover 27 years old vegan; loves Tofurky & fakin bacon believes that animals have feelings animal testing is okay for medical progress

Trina doesnt eat anything with a face. Her vegan lifestyle means that she respects all creatures. She is an activist for animal welfare issues. Animal testing is a touchy subject; Trina finds it useful for medical progress, but harmful for things like cosmetics.
When Trina is not working her shifts at the hospital she spends her free time roller derbying at her local skating rink in her hometown of Dallas, Texas. Her family are all meat eaters, which brings a lot of taunting and meat waving during the holidays. Trina wishes she had a place to meet other vegans so they could go out and try new restaurants together.

TRINA WAGNER
animal lover 27 years old vegan; loves Tofurky & fakin bacon believes that animals have feelings animal testing is okay for medical progress
passionate about food, hunting issues, pets, and entertainment animals on the fence about animal testing

Trina doesnt eat anything with a face. Her vegan lifestyle means that she respects all creatures. She is an activist for animal welfare issues. Animal testing is a touchy subject; Trina finds it useful for medical progress, but harmful for things like cosmetics.
When Trina is not working her shifts at the hospital she spends her free time roller derbying at her local skating rink in her hometown of Dallas, Texas. Her family are all meat eaters, which brings a lot of taunting and meat waving during the holidays. Trina wishes she had a place to meet other vegans so they could go out and try new restaurants together.

MELVIN BACHUS
compassionate moderate 31 years old omnivore; loves chef salad eats free-range and humanely-killed meat believes that animals must be treated respectfully his sick mother benefits from medical testing on animals

Melvin loves a good steak, but with great power and a conscious comes great responsibility. Melvin only eats meat that he knows was free range and humanely killed. Melvin was taken hunting as a small child and the experience has greatly shaped his view of animals.
As a construction worker Melvin needs large amounts of protein to keep up with his work. After working all day Melvin becomes a homebody at night. He is a rabid Redditor. He is currently looking for a girl that shares his views on animals and memes.

MELVIN BACHUS
compassionate moderate 31 years old omnivore; loves chef salad eats free-range and humanely-killed meat believes that animals must be treated respectfully his sick mother benefits from medical testing on animals
passionate about pets and animal testing for medical reasons has little interest in hunting and food issues indifferent about entertainment animals

Melvin loves a good steak, but with great power and a conscious comes great responsibility. Melvin only eats meat that he knows was free range and humanely killed. Melvin was taken hunting as a small child and the experience has greatly shaped his view of animals.
As a construction worker Melvin needs large amounts of protein to keep up with his work. After working all day Melvin becomes a homebody at night. He is a rabid Redditor. He is currently looking for a girl that shares his views on animals and memes.

CJ STAFFORD
wheres the beef? 24 years old eats nothing but meat; favorite food is a big ol steak believes animals were put on Earth for him to use doesnt know animals are used for testing goes hunting every week

To say CJ loves meat is an understatement. CJ would swim in a meat river if it existed. He believes animals are on Earth for human use and he goes hunting weekly with his buddies for deer, boar, bears, and gators.
CJ just recently became a plumber after his friends at the National Rie Association landed him an interview. In his spare time CJ works on his taxidermy projects, and he has even gained some notoriety as being very procient in this hobby. CJ needs to nd an outlet for his furry creations as his wife is growing tired of staring at dead animals all day.

CJ STAFFORD
wheres the beef? 24 years old eats nothing but meat; favorite food is a big ol steak believes animals were put on Earth for him to use doesnt know animals are used for testing goes hunting every week
passionate about food and hunting uninterested in animal testing indifferent about pets and entertainment animals

To say CJ loves meat is an understatement. CJ would swim in a meat river if it existed. He believes animals are on Earth for human use and he goes hunting weekly with his buddies for deer, boar, bears, and gators.
CJ just recently became a plumber after his friends at the National Rie Association landed him an interview. In his spare time CJ works on his taxidermy projects, and he has even gained some notoriety as being very procient in this hobby. CJ needs to nd an outlet for his furry creations as his wife is growing tired of staring at dead animals all day.

Needs & Wants

So, what do they need?

Safer Pets
General Welfare Neglect & Abuse Spay & Neuter Companion Animals Adoption & Breeding
One major need is the safety and welfare of pets. Abuse and neglect are huge problems for domestic animals. Animal cruelty is illegal, and there are many organizations dedicated to preserving the safety and well-being of pets.

Spay & Neuter

Pet population control Shelter overcrowding problem Disease prevention

They need to know the importance of spaying and neutering pets, and that controlling the pet population can reduce the number of unwanted shelter animals, and reducing the likelihood of certain diseases, which leads to happier and healthier pets overall. Spaying and neutering pets can increase their chance for a longer, healthier life and reduces the need for placing unwanted offspring in crowded shelters. However, spaying and neutering too early can carry risks, including hypothyroidism, bone cancer, and geriatric cognitive impairment.

Quality of Food
Healthy Livestock Waste Runoff Into Fields Animal Cruelty Laws & Regulations Free-Range Livestock Factory Farming
They also need better-quality food. And they need to know if the food they have is of good quality. The way animals are treated in food production reects on all aspects of large-quantity farming. Livestock waste can run off into crops and cause outbreaks of E. coli and other harmful organisms. Livestock animals that are conned in factory farms can be infected by and spread health ailments such as mad cow disease and salmonella.

Diet Dictionary
Learn what the options are. Become familiar with different
dietary lifestyles, from carnivore to vegan, and everything in between.

They need to know what their dietary options are, and what other peoples decisions mean for animal welfare. They need to become familiar with the entire spectrum of dietary and lifestyle options, from carnivore to vegan, and everything in between.

Food Programs
More compassionate options for programs like WIC & food stamps

The individuals also need more compassionate and veg-friendly options for low-income programs like WIC and food stamps.

Clear Labeling
Veg-friendly foods Animal-tested and
cruelty-free cosmetics

They also need clearer labeling on products, such as food and cosmetics, that show what the product is made of and whether its been tested on animals.

Learning Lifestyles
Unbiased collection of information varied lifestyles relating to animal rights and welfare

They also need to learn about the spectrum of lifestyles relating to animal rights and welfare, whether they are for or against animal rights.

People can meet others who feel

Communication

the same way about animal rights People can also learn about individuals who think differently about animal rights
They need a service where they can meet others who feel the same way about animal rights and welfare, or learn a bit about people who think differently. This is different from lifestyles, as this is on a more personal level.

Fulfilling the Needs & Wants

Our Solution

So, how do we fulll these needs and wants? [[With a cool little doohickey!]]

Hardware Tool
for identifying products and materials
Used to scan labels of all products to see their animal treatment. Uploads to digital map using location services. Used on stray animals it records their markings.This is also uploaded to the map. Can be used on animal trophies to get size, estimated age, and location

PLUG

CAMERA

ANALYZER

Used to test where bers & materials come from, organic, or synthetic. Wool or leather.

FOOD PROBE

Used to test al kinds of food. Bought or shot. Looks for nutrients, GMOs, etc. Rates food quality. This can be compared to the users rating.

This is a peripheral that adds functionality to the iPhone. The food probe is used to test all kinds of food, bought or not. It senses nutrients, GMOs, etc. Rates food quality; this rating can be compared to users avor rating. The camera is used to scan labels of all products to see their animal treatment. Upload to map using GPS. Use on stray animals to record their identifying markings and track their territory and movement. It can also be used on animal trophies to get size, estimate age, and location. The analyzer is used to test where bers & materials come from; whether organic or synthetic, wool or leather, etc.

Software
camera learn animal treatment from company ingredient list uploads product information to map to
create a digital directory of products for the store

CAMPBELLS TOMATO
no animal product

tomato puree mostly water 1,200 mg sodium

track stray animals and place on map rate trophies from hunting

The software displays information that the hardware gathers. This aspect of the software helps people concerned with dietary restrictions or animal welfare issues by alerting the user to animal ingredients or animal testing related to any products scanned. It also can be used to track animals for hunting or stray pets to return home.

Software
food probe learn nutrition information for both
commercial and homemade foods

74% PROTEIN

Needed by

anitbodies tissues cells

how this food affects the body non-animal alternatives

26% FAT

The food probe software displays nutrition information and non-animal-derived alternatives of tested food. This is important for people who are aware of their health and those who want to lessen their impact on the ecosystem. It satises the need for a more in-depth type of food labeling, and the overall need for higher-quality food.

Software
analyzer learn material composition for fabrics learn about qualities of materials

animal product re Resistant asorbs water

100% WOOL

The material analyzer software informs the user about a fabrics material composition and whether its an animal-derived product or not. This is important because some people who are concerned with animal rights may not use materials like wool, leather, silk. These people would prefer to use synthetic or plant-based materials such as polyester or cotton. Inversely, people who would prefer genuine animal-based materials would want to make sure theyre getting the real deal. This satises the need for clearer labeling on products.

Mapping
plot the locations of animal activity,
such as stray pets, grocery store info, and wildlife nearby

Franks Store

Animal Products Vegan Aisle Store Inventory

Stray Cat

The hardwares functions are mapped to show the locations of what has been scanned or analyzed.

Website
shows connections between topics
and stories

organic exploration dualistic views of the topics

Allows users to explore the topics in an organic, exploratory way. It exists in a 3D environment, to show the layers of information within a main point of interest.

NG TI ES

4% 2 6% 7 7% 5

Hub
aggregates information from all users
and displays data by popularity
FO D O

0% 3

Information is gathered by lifestyle

3% 4 0% 7 LS IA P TS E

5% 4

M
Animal Consumer Activity Animal Activist Activity

ER AT

5% 5

NT % HU 25

G 75% IN

The information in the hub is displayed by popularity. The information is gathered passively and anonymously as the user goes about their life. This ensures neutral gathering of data and stops one group from overwhelming the other through majority rule conversation.

This new tool aims to nd common ground between people, educate users on issues within animal rights, and allow for healthier animals and humans, through all the points of interest within the community.