TRAINING REPORT ON PREPARE A CUSTOMER (STYLIST) MANUAL FOR JUVALIA AND YOU

Submitted in partial fulfillment of the requirements of Post Graduate Programme by

Jony Tyagi
SKYLINE BUSINESS SCHOOL ELC CODE: 081023043 122 Institutional Area, Sector 44 Gurgaon-122003 July 12012

ACKNOWLEDGEMENT

In the attempt for developing the project STYLIST MANUAL FOR JUVALIA & YOU I would like to acknowledgement all those who have helped me in providing ground for much of the development process that has followed. The success of my research report would not hint at any one individual, but it was a consolidated effort on the part of all who contributed to this report.

I wish to acknowledge my indebtedness to my project guide and industry mentor Mrs. Ambika (HEAD TRAINING AND DEVELOPMENT) of Juvalia & You and my faculty mentor Suklin Bajaj full support. for providing me an opportunity to gain both theoretical and practical knowledge in the field of Marketing and extending their

I am thankful to all the staff member of juvalia and you and all our teachers of skyline business school who helped, and co-ordinate made the implementation of project possible.

Last, but not the least who are always at the top of my heart, my dear family members whose blessings, inspiration and encouragement have resulted in the successful completion of this project.

Jony Tyagi

EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY CHAPTER I : INTRODUCTION CHAPTER II : COMAPANY PROFILE CHAPTER III : STYLIST MANUAL CHAPTER IV : RECOMMENDATION, LEARNINGS & LIMITATION 4.1 4.2 4.3 4.5 Recommendation Suggestions Limitations of the project Learnings

1 2 3 5 7 37

CHAPTER V :Bibliography

41

EXECUTIVE SUMMARY
The subject of my study was to prepare a Stylist (customer) manual. I have done it by using various sources like companys website, catalog, and Module. In order to know how rapidly the industry has grown and the opportunity it has, I have done analysis of global and Indian jewellery market. In this report I have provide and elaborate a detail information about business plan. Such as As a stylist what they need to do? How they can join ? business plan and the earning opportunity for them.

The report contains: Analysis of global and Indian costume jewellery market Company profile Business plan Business opportunity with organization Recommendation ,suggestion Limitation of the project My Learning

OBJECTIVE OF THE REPORT

The objective of report was to provide a detail insight of the organization, its business plan and the business opportunity. This report was prepare primarily with the following objectives: To provide information about the company and its product to stylist To let stylist know about Companys business plan by using MLM model By using various discount, reward and recognition model let them know the business and earning opportunity with the Juvalia and you To let them know as a part of organization what they have to do and how the can get a flying start.

CHAPTER- I

INTRODUCTION

Jewellery is a form of personal adorment..india a land of tradition and rich culture is well known for its affinity with jewellery. India has a long jewellery history which went through various changes through cultural and social influence. many of jewellery and traditions are used today ,and jewellery is commonplace in indian ceremonies and weddings. Known for its contamporary and traditional design ,indian jewellery market is dominated by gold which consists of around 80% of market share.Indian jewellery market is estimated to Rs.1500 billion. from last couple of year There is a drastic change in the attitude of the consumers towards Jewellery. The industry dynamics and consumer behaviour patterns has shown a new trend,market factors of volatile gold price and social influence leading consumer attract towards alternatives that is costume jewellery. people from all social and economic backgrounds have turned towards this trends and prefer to invest in costume jewellary.

INDIAN JEWELLERY MARKET US $ 27.7 billion(1500 billion)

ORIGINAL
GOLD, SILVER, DIOMAND, GEMS, STONES G

COSTUME
ARTIFICIAL, IMITATION

COSTUME JEWELLERY
Costume jewellery is a kind of jewellery specially designed and manufactured to look like fine jewellery. Costume jewellery started in the 18th century with its use in stage costumes.during the early 19th century ,the use of costume jewellery was limited. During 1960s-70s many countries started manufacturing costume jewellery in a large scale.over the years it has become a rage with women of all ages groups,fashion conscious people.

GLOBAL COSTUME JEWELLERY OVERVIEW

The global costume jewellery industry is rapidly expanding and estimated to be over $ 26 billion.US is main consuming market,while in asia continent china is the market leader. Major players of costume jewellery are CHINA USA UK INDIA HONGKONG
4

INDIAN INDUSTRY OVERVIEW

Due to sharp rise in demand and its consumption Indian costume industry is also expanding abruptly.Till a few year back artificial or imitation jewellery was limited to a few unorganised retail outlets,with few pepole interested in buying them.but considering the changing secnario international player has started to entered in this sector,costume jewellery market is about Rs.2500-3000 cr,and because of various factor like affordability,variety,innovative design,and good value for money,it has grown around 60% in last couple of years. The Indian gems & jewellery industry is fragmented, into many parts, and mainly market controlled by unorganized players. And mostly companies in industry in private hand, but still India have gained prominence as a leading international destination for importing high quality designer jewellery. there is a lot of untapped potential in the organized retail sector.as organized retail sector has market share of only 5% of total costume jewellery market JUVALIA & YOU is a berlin based fashion jewellery company.sensing huge business opportunity in india,it has recently launched in india with its exclusive,irresistble ,and trendy fashion jewellery.

CHAPTER- II

COMPANY PROFILE

JUVALIYA & YOU

During a fashion week in new York ,Two global trendsetter Livia from Russia and Anna from brazil has met. they have one thing common that is passion and interest for jewellery . they exchange their idea about the jewellery & its trends worldwide .

Years later they formed JUVALIA & YOU. a social selling company ,having exquisite international fashion style, unique and trendy jewellery pieces collected from around the world.

JUVALIYA & YOU India

JUVALIA AND YOU is a Berlin based online fashion jewellery company, its a venture of springstar. Springstar Ghmb a global incubator was founded in 2007 by German entrepreneur and angel investor Harish Bahl of smile group, oliver jung of airbnb and Klaus hommels of hommels holdings. Sprigstar the German incubator of juvalia and you is one of the rapidly expanding incubator for E-commerce startup around the world and tracking fastest growing economy and have presence in brazil, Germany, Russia, and now in India. Springstar is the incubator of many well known e commerce company like Airbnb.com, fab ,fashion and you ,deals and you ,bstylist etc. juvalia and you is a global jewelry social selling portal, and list range of fashion jewellery and accessories . its headquarter situated in Berlin, and chritian wallin is the CEO(global) of juvalia and you. Juvalia and you has recently launched its operation in India. backed by Delhi based juvalia and you marketing Pvt Ltd Of Harish bahls smile group .and .Juvalia and you India is a brainchild of a prominent entrepreneur Mr.chaitanya Aggarwal an MBA from Columbia business school. he had previously worked with citadel investment group as research associate. now he is the CEO of juvalia and you India .

Company has setup an office in Delhi operated by juvalia marketing pvt Ltd. Company has launched its India specific portal Juvalia.in in April, and has proven a rage among women and fashion conscious people with 18k+ like in social networking site facebook. as of now company has raised investment around US $15 million. Company has follow two types of business model. E commerce site and direct selling. Basically Business model of company has revolved around social selling and referral based sales. E commerce site-company has a fanatical website .it offers a wide range of accessories (400+) such bracelet, necklace, brooches ,earrings, rings, hair band. it has all the information about the company and its product. Customer can select product through its price, name, or by position and its availability. She can see product in zoom in mode to ensure its quality and design. currently company offered free shipping and modes of payment offered are cash on delivery and debit and credit card. Direct selling company also allows its user to sign up as a stylist and sell its products through referrals or social sales. Company provides sales commission around 25-35%.and also offer discount and rewards in order to incentivize the stylist. Juvalia and you Currently it has launched as jewellery specific company but Mr.chaitnaya aggarwal has said in future company will extent its market and segment. it will intends to venture into the other fashion accessories (bag ,belt) and also an extension in product

CHAPTER -III

STYLIST MANUAL
Juvalia and you mean the chance to be styled together with your friends and to be shop in a relaxed atmosphere. it nurture your dream to become an entrepreneur with flexibility and fun. its a social selling company ,tailored only for you. its not about us, its about you, a creative entrepreneur, trustworthy friend, the joyful colleague. You dont need to be a fashion guru, techie, or professional saleswomen to be successful with us. We have the experience, the training material, and the necessary network that you need to succeed. We will guide you, train you ,support you and ensure that you fulfill your interest and dream.

OUR VISION
Our vision is to provide a platform to womens across the country to live their dreams of becoming an entrepreneur, we have a vision of better world that offers a women an alternative career path.. where women can combine flexibility and fun with success and profit. we dont believe in super CEO because we know only as a team we can succeed. We support you in becoming a part of our JUVALIA AND YOU team as a stylist.

PROFIT

SUCCESS
FLEXIBILITY GROWTH

ABOUT THE JEWELRY

ELEGANT DESIGN
Our team consists of only the best designer in the fashion industry. Designer from Brazil, India,
France, Russia, and Germany are continuously on the sentinel for the latest trends. to produce exclusive creations ,Our highly skilled and zealous designers, trendsetter and talented salesmen all come together under one roof .We give too much importance to every part of a piece of jewelry. Only this way we can create for you tempting jewellery that makes you feel beautiful and unique.

10

HIGH CLASS DESIGNS FOR UNBEATABLE PRICES NO RETAIL STORES

Our display cases replaces the experience of an expensive designer store, it built just once in your living room. No long assembly lines. In order to choose best jewellery for you we travel all over the world and work with the best manufacturers and stonemasons of all part of the world. This way we are able to save ourselves the cost of any middlemen and make our jewelry directly .in addition, you not only get extra, but you also get the superior quality and design of our assortment. In this way we craft implausible value for our customers and offer startling luxury at an affordable price.

A MIX OF HIGH QUALITY MATERIALS

In all our accessories we use a mix of semi-precious stones, resin, crystal, glass, .925 sterling silver, bronze, 18-24-karat gold finishing, and hand-painted enamel. We select just the right materials to produce the right design ,look, and price for the fashion jewelry.

PRODUCTION AT THE HIGHEST LEVEL AND SOCIAL RESPONSIBILITY

Our design team works together with the most exclusive designers of the industry .we have high-class production and allocation facilities around the world along. We work together with the best manufacture partners who stick to all regulations concerning worker protection. We make jewellery that is attractive not only from the outside, but also from inside. We have devoted our self to every details about quality, design, and with responsibility.

WHY SHOULD YOU JOIN US

11

Juvalia & you is not only about jewelry but also offers todays busy woman a career alternative, where she can achieve success and balance through a career in something she loves. As a part of our company you will have

Juvalia and you is a international fashion accessories brand having presence in Brazil, Germany, Russia and now in India. Unique and irresistible jewellery brand pick up around the world. A business having startup cost of just Rs.2499 and get jewellery worth of 10,000 Get discount and credit on each purchase, and every new client you have added You are your own boss, set your own target, choose your own team and agenda Delivery at your door, no shipping charge, easy replacement policy.

International brand

having presence in 4 country Brazil,Germany,Russia,India Versatile Irresistible resonable startup cost(worth 2499) products worth 10,000

Exclusive design Value for money

12

Discount

get discount up to 35% on every purchase discount on group as well as personal sale ,various vouchers

Own hour

schedule according to your needs (be it full time ,or part time) your team ,your style,your agenda,your workplace earn profit and success with fun and flexibility

Exclusiusive service

online shopping cash on delivery no shipping cost,easy to replace

And many more..

13

Its not only a platform for sales but a means to empower the women of today. Every jewellery in our collection is exclusive keeping in mind the ever varying taste of modern women. Our catalogue has a wide range of necklaces, earrings, bracelets, rings and more. Juvalia Indias accessories are versatile and fashionable and can be worn for a casual day out with friends, formal evenings and even to our big fat Indian weddings!

HOW TO JOIN
3 easy steps to become a part of our organization: First of all you have to login companys website www.juvalia.in then register yourself as stylist Mention your name, address, phone number along with other details. As soon as you submit your details your registration has completed now you need to order your starter kit by selecting jewellery worth Rs.10,000. After placing you order select your mode of payment either by debit card or by cash on delivery. After completing with online procedure all you need to do is planning about your business.kit will deliver to you within 7-10 working days.

14

STEP 1

log in to our website www.juvalia.in & register yourself

STEP 2

order a starter kit of worth 2499

STEP 3

recieve your starter kit and step up towards becoming an entrepreneur..

DOCUMENTS YOU NEEDED

2 passport size photo Photocopy of photo ID card Document with Address proof

STARTER KIT

15

Do you feel affection for keeping up to date with the latest fashions and trends? Do you want to exploit your creative side and earn more money in the process? Then order yourself a JUVALIA & YOU starter kit and merely a few clicks make a personalized JUVALIA & YOU online shop. Choose any jewelry worth 10,000 of your choice .

Your starter kit consist of:

Order form Welcome letter Products Worth Rs.10,000 Look book

Magazine

Training module

Ring sizer

You will get your starter kit(home delivery) within 7-10 working days .we have cash on delivery policy with no shipping cost .

16

STYLIST: BECOME AN ENTREPRENEUR

Our Stylist are the heart of our company
After signing up you become our stylist, one of the most important part of our company. Our stylist are women of different backgrounds, different ages, who are aspiring entrepreneur and have passion & interest for jewelry. No matter what their situation or training. As a stylist you get following advantage:

AN EASY START WITH MINIMAL RISK Low startup cost

17

Interactive training around the clock And JUVALIA & YOU team always by your side SET YOUR OWN HOUR Create your own schedule Be it part time or full time You are your own boss EXCLUSIVE SERVICE Company offers you tailor made service Quick and easy delivery saves your time and money Latest collection, unique design, superior quality

I really want to thank juvalia and you for giving me easy access to an international range of products fantastic designs. it is an outstanding company and one of the best choice I could have made for myself! BY Our Stylist GOPIKA DAVAR (business director at primo )

AS A STYLIST WHAT YOU HAVE TO DO

18

Now as you have taken your first step towards your dream , now the time has came to sketch your business plan. There are three ways to grow your business.

HOSTING

SELLING

SHARING

STYLE SHOW

DIRECT SELLING, PROMOTIONAL ACTIVITES

TEAM, NETWORK

HOSTING:

as soon as you get your starter kit, all you have to do is pick the phone and let

friends, family, colleagues, know about your venture. Host a style show! Spread your style exhibit our products and boost your business.

19

STYLE SHOW: grow your business and earn money with lots of fun..and become
the host of a style show.. Our Style shows are the heart of our company, it allows friends to simply be able to come together to share their style with one another with lots of fun and in a very relaxed atmosphere. we call it social shopping, and organizing a Style show is the best way to make that possible.

HOST

MEET/SHARE

EXHIBIT

ENJOY

Incredible discount on jewellery and simply enjoying a great evening with friends are only a Style Show away. All you have to do is: Host a get together it could be a party, get together or a kitty party Invite your friends, neighbor, colleagues.. Just contact us we will make sure youll get a stylist who knows exactly what to do make your style show a event to remember.
20

 Let stylist meet to your guest and show them our products Earn profit and enjoy the event!

BENEFITS You are eligible for extra reward Additional reward if you achieve sale more then rs.8,000

A TYPICAL STYLE SHOW

Short ,sweet and personalized to you, this is how we like our style shows. your stylist will take care of everything so that you can simply enjoy the evening with friends. With little effort ,and with a good planning you can organize a successful Style show. Here are some suggestions/tips for you: Select and decide a catchy theme that suits your style and your friends style Here are some themes you can opt for your style show. Theme: Fiesta Italiana Who: all your Friends who you would like to spend time with
21

When: evening 7pm and 9pm. Tuesday Thursday are especially popular days Theme: After-work party Who: all your female colleague who would like to spend some good moment for herself When: 5pm to 7pm Mondays to Thursdays,

Theme: Sweet treat Who: Women who have got to have the latest fashion and styles When: A shopping fling between 2pm and 4pm

Theme: Breakfast at Juvalias Who: Mothers with children who rarely find time to shop When: One morning during the week between 9:30am and 11:30 am.

Theme: Juvalias office lunch Who: your co worker whod like to look trendy and fashionable When:11 am to 1 pm during lunch break

Once you have completed with your theme now time to invite your guest.

22

Invitation :
We recommend first reserving a date which suits you and your guests ,then sending a personalized invitation, and shortly beforehand placing a reminder. So process goes like this

reserving the date

personalized invitation

sweet reminder

CHECKLIST
As a stylist we recommend that you should have the following things before going for a Style show: Invitation by phone (call/sms) Printed invitations (letter/flyer) Guest list Sign-up form Sample suggestion Display suggestion Order sheet

Arrival and setup for the style show:

23

Your stylist will come 20-30 minutes earlier for a quick and easy setup. she needs a free table with good lighting. such displays work well in a singular place, like a living room or dining room.

A warm welcome :
As soon as the guest arrive, they can begin to chat and try on jewellery. there is no formal presentation to wait for. your stylist will propose styles that suit you and show you how and with what to best wear each piece.

Styling and ordering:

Stylist are trained to work individually with interested guests and to provide personalized styling tips. its important to have a sense of what the guests should wear and what the newest must-haves are in every womens wardrobe.

Hostess recognition reward

As a token of appreciation we will give you recognition reward in the form of discount in jewellery piece. Your stylist can help you choose your rewards, or you simply wait a few days to compile additional order and receive your rewards as one big gift. your rewards

24

will be calculated based on the sales of your style show the more order you receive, the higher your discount will be.

SELLING
Showing our selection to other women and exchange styling tips actually feels more like fun than work. You can exhibit and sell product by yourself. Direct selling generates revenue as well as a huge customer base for you. And you can also sell it through promotional activity. Company will provide you sample jewellery at a very minimal cost . you decide how much you work and earn. Your personal commission is 25% for monthly sales of Rs.8,000.and 25+10% for monthly sales of Rs.8000+

Direct selling

promotional activity

Selling

25

BENEFITS Earn up to 25-35% sales commission Jewellery worth Rs.10,000 at Rs.2499 On sample items get up to 50% discount

No quota, no inventory and no credit card charges Training and assistance provided by company for building business Easy returns, Fast and inexpensive shipping Flexibility ,Set your own working hours

SHARING

26

If you like Working with other with people, and helping them to become successful , you can build your team of stylists. Assemble a team, lesser your workload and earn extra money You will receive a commission from the sales of your team, starting with the first person you engage. the more you support, the more you earn.

BENEFITS Your team, your style, your agenda..you are your own boss Earn up to 26% on the sales of group More number of working people, create more revenue and hence profit.

Earning up to 3rd generation

Coaching and mentoring by JUVALIA and You team

Sharing the opportunity

NETWORK (MLM)

27

To grow and increase your business at rapid pace all you need is a team of stylist. Start with Exploit your potential personal relationship. Enhance and create a down line of stylists .with a sales force you can earn extra money, achieve targets, explore new opportunity. Your Down line of sales force will goes up to 3 generations. as a team whatever revenue earn by a generation..you have a share on it besides your personal sale.

MULTI LEVEL MARKETING Under multi level marketing clients uses their networks to make further clients for the company. In short it is using the clients network to increase the client base for the company. Juvalia & you use this strategy to penetrate itself into the market. Social community sale is a type or part of MLM. Juvalia and you have MLM business model based on various discount, reward and recognition. As level of network increases discount and profit also shoot up.

28

YOU

1st Generation

2nd Generation

3rdGeneration

STEPS FOR ESTABLIST YOUR SALES FORCE

estabish your network by appointing stylist start with your personal relationship call your friend,collagues, relatives direct selling,style show are act as your data collection method with your data start calling the potential customer exhibit and explain the product and business plan to them receive order from them and recurit them as a stylist under your team
29

 stay in touch with your team ,encourage them to built their network which further increase your downline

start with your personal data

stay in touch and encourage them

call &meet the potenial customer

appoint stylists

exhibit product & explain Bussiness plan

LADDER OF SUCCESS As you have taken your first important step towards your dream by joining us as stylist ,with us you will grow steadly and climb ladder of success consistently..and yes with your commitment and hard work you can even jump from lowest to highest with very less duration. Our organisations hirerarchy going in the following manner STYLIST
30

 SENIOR STYLIST STAR STYLIST DIRECTOR SENIOR DIRECTOR STAR DIRECTOR

31

STAR DIRECTOR DIRECTOR

SENIOR DIRECTOR

DIRECTOR

STAR STYLIST

SENIOR STYLIST

STYLIST

32

STYLIST CRITERIA Sign up and register to our website Purchase starter kit worth Rs.2499

BENEFITS Discount Up to 35% on personal sale 3% credit on 1st generation

SENIOR STYLIST CRITERIA Personal sale of worth 8000+ Atleast one 1st generation stylist Her stylists order should be worth Rs.8000 Group sale (all generation +personal) should be 40,000

BENEFITS Dicount up to 35% on personal sale 6% Credit on 1st generation

33

 3% Credit on 2nd generation

STAR STYLIST CRITERIA Personal sale of worth 8000+ Atleast two 1st generation stylist stylist Both of Her stylists order should be worth Rs.8000 each Group sale (all generation +personal) should be 80,000 BENEFITS Dicount up to 35% on personal sale 12% Credit on 1st generation 6% Credit on 2nd generation

DIRECTOR CRITERIA Personal sale of worth 8000+ Atleast four 1st generation stylist ,order should be worth Rs.8000 each Atleast 2 star stylist Group sale (all generation +personal) should be 1,60,000

BENEFITS
34

 Dicount up to 35% on personal sale 14% Credit on 1st generation 7% Credit on 2nd generation 1% credit on 3rd generation

SENIOR DIRECTOR CRITERIA Personal sale of worth 8000+ Atleast four 1st generation stylist , order should be worth Rs.8000 each Atleast 4 star stylist Group sale (all generation +personal) should be 4,80,000 BENEFITS Dicount up to 35% on personal sale 15% Credit on 1st generation 8% Credit on 2nd generation 1% credit on 3rd generation STAR DIRECTOR CRITERIA Personal sale of worth 8000+ Atleast Eight 1st generation stylist , order should be worth Rs.8000 each Atleast 8 star stylist Group sale (all generation +personal) should be 14,40,000

35

BENEFITS Dicount up to 35% on personal sale 16% Credit on 1st generation 9% Credit on 2nd generation 1% credit on 3rd generation

EARNING OPPORTUNITY Besides a very minimal startup cost Juvalia and you gives you huge discounts on personal as well as team sales. its a way to say thanks to you and encourage and boost up your business growth.

On personal sales
Monthly sales 60,000 48,000 28,000 18,000 12,000 6,000 Monthly style show 10 8 5 3 2 1 Potential Online order 20 16 8 6 4 2 Percentage Earning 25+10=35% 25+10=35% 25+10=35% 25+10=35% 25+10=35% 25% Monthly profit on personal sale 21,000 16,800 9,800 6,300 4,200 1,500

25% cash discount and 10% credit pay out

36

On sharing
Additional earnings on the sales of your team Stylist On 1st generation On 2nd generation On 3rd generation 1% 1% 1% 3% 6% 7% 8% 9% 3% Senior stylist 6% Star stylist 12% 14% director Senior director 15% Star director 16%

POWER OF YOU

As a token of appreciation we offer you gift vouchers on your sales that can be redeemed with your online purchases.

POWER OF YOU POY 1 POY 2 POY 3

SHOP FOR WORTH Rs.5,000 Rs.9,000 Rs.12,000

GET A VOUCHER WORTH Rs.1,000 Rs.1,500 Rs.1,500

37

POY 4 `

Rs.15,000

Rs.3,000

You will get to avail your voucher only after you complete the above mentioned steps. If you miss a step, you cannot participate further in the program.

Reward & Recognition

juvalia and you, constantly strive to give you the tools necessary to successfully combine work, family and recreation. we appreciate your commitment, team work and effort towards the company through our reward & recognition plan ..where you get the opportunity to travel the world with all expense paid by JUVALIA .so we look forward to meeting you all and sharing our growth plans with you.

Splendid GOA (2N/3D)

Goa, the land blessed with splendid scenic beauty , golden beaches ,beautiful rivers and lake is undoubtedly a tourists paradise. Criteria Should be a Stylist Achieve personal and group sale of rs 2,00,000 (only 1st generation to be counted)

Exotic Bangkok(3N/4D)

38

The land of thousand smiles , Bangkok is the stirring capital of Thailand .amazing, unique and known for its charming hospitality. Criteria Should be a senior stylist Achieve personal and group sale of Rs.2,40,000 Recruit 6 new generation stylist All 6 should do sale of at least Rs.8,000 each within 3 month of joining and before the end of qualification period .

Dazzling Dubai(3N/4D)
Pristine waters, white sandy beaches, and mildly tepid weather makes dubai the perfect holiday gateway. Criteria Should be Star Stylist Achieve personal and group sales of 3,50,000 Recruit 10 stylist in 1st generation and 5 stylist in 2nd generation All 15 should do sale of at least Rs 8,000 within 3 month of joining and before the end of qualification period.

Exciting Hong Kong (with spouse)

39

Enjoy the quintessential Hong Kong experiences of endless shopping, big city nightlife and delicious dim sums. a perfect place to spend a quality time with your partner. Criteria Should be a director Maintain directorship for 4 months till end of the year(December 2012) Debut and maintain 3 star stylists every month in any generation in Any 3 month (Should be in one calendar month) for spouses qualification For all reward and recognition plan the duration would be From the date of appointment to 31st dec 2012.

HOW TO PLACE ORDER

You can place order by three ways

ORDER

ONLINE

THROUGH ASM (Order form )

THROUGH CUSTOMER CARE

40

ONLINE Log in as a stylist/customer Click on add to cart Add as any as product in your cart Mention all details it needed & Submit it

THROUGH ASM(area sales manager) Call our ASM Mention your product details( code, size, quantity) Mention Your shipping address and mode of payment and Place your order

THROUGH CUSTOMER CARE(telephone ordering) Call our customer care executive via toll free number 1800102-5884(juvi) Mention your product details( code, size, quantity) Share the shipping address Share your mode of payment

41

MODE OF PAYMENT There are two types of payment method CASH ON DELIVERY: pay as and when you receive the order.(no shipping cost)

ONLINE PAYMENT : through credit/debit card

Connect with Us
Follow us in social networking sites face book, and twitter and be updated about our events, activities. For information regarding jewelry product visit our website www.juvalia.in frequently .such as the price, what is new, or which product launching soon. For any query, doubt, or for any other assistance you can call our customer care executive in our toll free number 1800-102-5884(ju

42

CHAPTER-V

RECOMMENDATION,SUGGESTION & LIMITATION

SUGGESTIONS
Commitment, hard work and dedication towards your business will ensure your success .beside these to give your business a flying start here are some steps. Assemble a team ,lesser your workload and earn extra money in the process Set a target (be it for individual or team ) on weekly and monthly basis. Review your name bank, Schedule a time each day to make calls from your name bank And keep on adding more names to it. Make appointment to meet them plan your style show Before going for a style show make sure you have everything whatever is needed . Be creative, after hosting style show, interact with the guests one by one and give them personalized styling tips. Stay in touch with your stylist, clients, and encourage and help them to expand their network
43

Follow up and keep on review your name bank. Keep an eye on events , promotional activities and try to make most of it.

RECOMMENDATION

As juvalia and you is in costume jewellery market, it should Company should expand their business and customer network as other big player are either in competition or preparing for it. Company should attract young people as in future they will prove a long term investment and customer base. Focus on the women in the age group of 20-40 years because this is the age group which prefers costume jewelry. Company could divide the age group of 20-40 years into 2 segments: students and working professionals. After segmenting, company could manufacture different jewelry of different designs and materials for each segment as per their taste and preference. Company should come up with the season, festival, and wedding special jewellery range..

44

LIMITATION OF THE PROJECT

The main purpose of this project is to prepare a manual which gives each and every information to companys valuable customer (stylist).and to ensure that after going through it stylist would have a fair idea about the company, product and business plan. But there are certain factors, which affect it, which are as follows:

Since company has recently launched in India so information and data are limited . With time Changes could be taken place in certain aspects such as product & price of starter kit, discount percentage, reward and recognition plan.

LEARNINGS
45

my summer internship was a great learning experience. As it was a direct interface with an organization which I aspire for. I have learnt Organizational structure and work culture The experience of field work (selling). Strategies (pricing, marketing,) adopted by an organization. Multilevel marketing and network Consumer behavior and perception towards jewellery work in a team as I had worked with Area Sales managers

46

CHAPTER-VI

BIBILOGRAPHY

INTERNET www.wikipedia.com www.juvalia.in www.techcircle.vccircle.com www.medianama.com www.iamwire.com

OTHER Catalog, manual of juvalia and you

47

48