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Laura Guikema

106 E. Main Street, Spring Arbor, MI 49283

lauraguikema.weebly.com lguikema@gmail.com

Education
Spring Arbor University, Spring Arbor, MI Bachelor of Science in Advertising and Public Relations Cumulative GPA 3.97 To be awarded May 2013

Work Experience
Office Assistant, Spring Arbor University Radio October 2009 Present Answered phones and conversed with listeners Posted events and managed other content on the radio stations websites Used Adobe Audition to upload audio files for the stations HOME.fm and 89.3 the Message Presidential Ambassador, Spring Arbor University September 2011 Present Worked various events, ranging from Academic Convocation to Parent-Student brunches to Commencement ceremonies and other on-campus events Communicated professionally and learned proper business etiquette Public Relations Specialist, Spring Arbor University Student Government Association August 2012 Present Oversaw all communications of the Student Government Association Created and maintained a Facebook page and Twitter account for the Student Government Association with thousands of page views on a weekly basis Used Adobe InDesign CS4 and CS6 to create the first ever newsletter for the Student Government Association, which was handed out to students every two weeks Special Jobs Committee, Grand Rapids, MI, Tender Lawn Care Summers 2009 2012 Planted flowers, assisted in tree removal, sprayed weeds, pruned bushes, and assisted with various other lawn maintenance tasks Communicated with customers and management about specifics of certain jobs Crew leader, Summer 2012 Completed an assortment of other office work, including finishing mailings

Awards, Honors, and Memberships


Six-time member of the Deans List at Spring Arbor University Volunteered as copy editor at the Spring Arbor University student newspaper, The Pulse for the 2011-2012 school year. Lead copy editor September 2012 Present Worked with six clients over the 2011-2012 school year and three clients during the fall of 2012 (references available upon request) Managed social media and communications of a successful Student Government Association President and Vice-President campaign from March April 2012. Planned the third annual Forget Me Never event, working with residents of Arbor Woods and Arbor North retirement homes in Jackson, MI, January 2012 April 2012.

Sample Coursework
Advertising, Advanced Advertising, Public Relations, Corporate Communication, Communication Technology, Introduction to Mass Media, Communication as Calling, Writing

for the Media, Intercultural Communication, Persuasive Speaking, Agency Experience

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