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Pitstop4Performers
Dear readers: As an extension of the Pitstop4Performers channel in YouTube (http://bit.ly/TopTalk), we are happy to announce the launch of Pitstop4Performers as a fortnightly online magazine to present snapshots of what fires up and engages entrepreneurs, business leaders, domain experts, authors, and any performer exploring new ground, pursuing stretch goals, learning lessons, and tasting success. Feel free to send in your suggestions and feedback to dmurali@outlook.com. (For subscriptions and information, contact: Shrinikethan, 34 Second Main Road, CIT Colony, Mylapore, Chennai 600 004. Also available on Magzter.) Wishing performers and wannabes success in their endeavours, and productive video viewing! D. Murali Editor
Pitstop4Performers
A global product
o What started off for our own magazine began catering to other publishers o An agile team of 45 people working round the clock o Our product has reached from end to end of the globe o Publishers and users from Australia to North America o We have a fantastic product!
Digital-only publishers
Pitstop4Performers
Viral growth
o We started with about 35 magazines in June 2011 o The physical storefront generally has 50-60 magazines o In about 12 months, we have 700 magazines from different countries o Crossed 3.5 million users of our apps o Exponential growth, virally
Revenue model
Article-wise approach
Pitstop4Performers
As simple as Facebook
o Self-service tool for publishers is a factor behind our success o Zero-cost model for publishers, based on revenue-sharing o Ease of coming on board, and uploading, for publishers o 98% of the world is still in print, with base file in PDF form o 30-45 minutes to go digital, with no upfront costs, like getting FB page
Monetising opportunities
Complete playlist
Pitstop4Performers
utilisation of the
in the private cloud portion of the network, while public access will go through a separate public cloud. 2) The operational model can be a public-private partnership to make the whole public WiFi a reality. In this case, an enterprise like BroVis Wireless Networks (having WiFi equipment, infrastructure management and cloud networking capabilities) can provide the operational needs and generate revenues using location-based ad revenues, as an example, to meet the costs involved. With increased proliferation of smartphones, tablets and laptops with built-in WiFi, it is possible to make public WiFi a reality. The above-described model can be extended to other metros and many tiertwo cities/small towns in an incremental fashion. Public WiFi with the right technology approach and creative operating paradigm can be a definite reality. (The author is the founder and CEO of BroVis Wireless Networks, an equipment provider of commercial, SMART WiFi access equipment for enterprises, service providers and large government infrastructure projects. BroVis pioneered the concept of Broadband Access equipment using delicensed bands for the emerging regions ten years back and has over 20,000 deployments in 25 countries. The company is based in the Silicon Valley, with operational HQ in Chennai, India, and offices in Delhi, Mumbai, Bangalore, India, and San Jose, US.)
With increased proliferation of smartphones, tablets and laptops with built-in WiFi, it is possible to make public WiFi a reality.
Infinite connections
o Biggest challenge in emerging economies is to connect people, with markets and governments o Television screen, one thing that is common among people o Infinite connections using TV, for DTT, digital terrestrial transformation o Started off as a technology book, but is no longer so o Real convergence is when society is converged with technology, not when technologies converge into each another Rahul Nehra, CMO and Global Head Sales, Exset, UK
October 25, 2012 9 Pitstop4Performers
Published by: Shrinikethan, Chennai http://bit.ly/ShriMap Edited by: D. Murali http://bit.ly/dMurali http://bit.ly/TopTalk October 25, 2012 October 25, 2012 10 Pitstop4Performers