Marketing Assignment: Group # 8, Term-2, Part Time, 1 Year.

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Product Category : Health/Personal Care: Nearest Competitors: Nestle, GSK, DABUR,ZANDU, HUL Points of Similarity: Offering products to better the health/personal well being. Point of Difference: they are publishing the cnf margin and they are offering a wide array of products thus attracting the existing agents of other FMCG companies. Target Audience: CnF agents of other companies, People with spare cash looking for a fruitful business Target Market: Delhi NCR wholesale business. Strength of Advertisement: a. Attracts the stockiest by giving exciting margins. b. The Add also helps in creating awareness in the final consumer along with inviting new agents. c. The finances and the details of the business are given in detail to enable the prospective partners to know the expectations Weakness of Advertisements a. The add lacks clarity on the objective of the Company b. The Address is not given which thereby reducing trust of the consumer and the agent. c. The product line is not synchronized. d. The editing/spelling mistake is seen in ad, which shows lack of leadership and responsibility of company e. The Ad does not show the quality of the product, the entire focus is on investment and profits. Considering it is a health product they should also emphasis on the quality of the product. Brand Effect HIGH MEDIUM LOW

Brand Memorable

The Brand is memorable for CnF agents as it conveys loudly about the financial information like 25% margin. Meaningful

The Ad has no focus on Quality, Considering it is focusing on the Health sector quality has to be addressed and communicated Likeability Transferable

10. Perception of Target Consumer: PERCEPTION Share of Market

Market Challenger

Share of Mind

No Change

Share of Heart

Decrease

The product is trying to challenge the existing distribution system of the existing FMCG companies by attracting their agents with high profits. The Product is very new and thus the customer has no preconceived idea about the products. And the ad does not appeal logically thereby no effect on the Share of mind. The share of heart is decreased due to lack of focus on the quality aspect.

11. Any Other Comments. The ad lacks focus and communication on the quality which is essential for such a product. Secondly we visited the website given by the Ad, the website also has no information on the quality. They have not provided a way to substantiate their claims on profit. They could have added testimonials from the existing Agents in other regions. Overall the ad could have been refined and made better with more focus.